Rahul Singh
Brand Services Partner
Andheri (W)
Summary
Strategic marketer with over 8 years of experience in integrated business management and creative strategy across the automotive, consumer goods, and fintech sectors. Proven track record of leading high-impact campaigns, managing cross-functional teams, and driving product launches. Adept at leveraging data-driven insights to enhance brand visibility and achieve business objectives.
Overview
8
8
years of professional experience
6
6
years of post-secondary education
Work History
Brand Services Partner
Leo Burnett
Mumbai
10.2023 - Current
- Leading and executing the integrated business strategies for Jeep and Citroën India, ensuring alignment with brand vision and market objectives.
- Supervised the complete creative mandate for Jeep India on a retainer basis, delivering innovative campaigns that reinforced brand identity and engagement.
- Led the launch of 7 vehicles in a year, including the industry-first Coupe segment, significantly increasing market presence and consumer interest. Leveraging celebrity endorsements from Dhoni and Hrithik Roshan to enhance brand visibility and reach.
- Collaborated with production houses, media agencies, and web development teams to ensure seamless execution of campaigns, enhancing overall project efficiency and effectiveness.
- Streamlined internal processes, fostering improved efficiency and productivity within the team.
- Led a cross-functional team in the execution of high-budget films, outdoor advertising, print campaigns, and comprehensive social and digital campaigns, ensuring high-quality deliverables and alignment with client objectives.
- Stayed informed on industry developments and market trends to gain competitive advantage.
- Guided and coordinated with global teams to align local marketing efforts with international standards, optimizing resource utilization and creative output.
Head - Account Manager
Manhattan Communications Pvt Ltd
Mumbai
04.2023 - 09.2023
- - Analyze brand positioning and consumer insights
- Helping shape and communicate the brands vision and mission
- - Strategy curation by conduct market research and analyze consumer trends to identify opportunities for brand the brand
- - Managing &guiding the team to keep up with industry developments, competitor activities, and emerging marketing trends to drive innovation and maintain a competitive edge
- - Collaborating & managing third party vendors for smooth client experience
- - Campaign Management and implementing innovative communication across multiple channels
- - Monitor and evaluate marketing performance metrics, prepare regular reports, and provide recommendations for continuous improvement
Group Business Manager
Mio Designs Pvt Ltd
11.2021 - 3 2023
- - Managing the digital team / Business Managers for SMM, SEM, SEO, WA activities, reporting & troubleshooting
- - Enhancing client relationships throughout
- - Managing and negotiating with third party vendors to secure the best prices & ensuring contractual obligation are being fulfilled
- - Planning and managing the execution of Digital campaigns on multiple digital channels
Sr. Brand Partner
Please See Advertising Pvt Ltd
06.2021 - 11.2021
- - Managing third party vendors for collateral activities of the client
- (SEO, Launch Events)
- - Project management for website, portal & application Designs
- - Managing media plans and forecasts
- - Analyzing and interpreting data
Digital Account Manager
EvolutionCo Digital & Interactive Consultancy
02.2019 - 08.2021
- - Maintaining two way communication between client and team
- - Managing end to end Website, Portal & Mobile application development
- - Planning and executing complete efforts involved along with the finances
- - Worked with teams and client to launch new brands into Digital space and managed organic campaigns
- - Optimizing and improving processes and the overall approach where necessary
Sr. Account Manager
Innovins Softtech Solutions Pvt Ltd
09.2020 - 05.2021
- - Negotiating with channels for competitive deals
- - Project management for website, portal & application development
- - Planning and executing campaigns on multiple digital platforms
- - Structuring Information Architecture & planning content strategy for digital platforms
Sr. Executive Publisher Relations
ZEDO India Pvt Ltd
12.2016 - 01.2019
- - Acquiring & enhancing customer relationships throughout
- - Optimizing marketing campaigns by analyzing performance & recommending adjustments to key stakeholders
- - Streamlined communication between the company and the management team
- - Created media plans for the advertisers / brands as per their requests
Education
Digital Marketing Masters -
Digital Vidya
11.2019 - 10.2020
PGDM - Marketing Management
Welingkar Institute of Management & Technology
01.2017 - 01.2019
B.com - Accountancy Honours
A.J.C Bose College
01.2013 - 01.2016
Skills
Team Management
Strategic Brand Management
Vendor Management & Negotiation
Social & Paid Media Management
Search Engine Optimization
Google Ads & Analytics
Communication / People skills
Project Management & Documentation
Personal Information
- Date of Birth: 29/09/94
- Nationality: Indian
- Marital Status: Married
Top Clients Managed
- Stellantis Group (Jeep & Citroen India)
- Tata Communications Ltd
- Mahindra & Mahindra Financial Services Ltd
- TVS Credit Ltd
- Parle Corporate
- Pine Labs
- Emkay Global
- Noble Group (South Africa)
- Tata Projects Ltd
- Mahindra Corporate IT & CIS
- Endurance Technologies
- FDC Group
- Kalpataru
- Greaves Cotton Ltd
Accomplishments
- Led a brand campaign with Dhoni for the ICC T20 World Cup.
- Launched Citroën Basalt, the first SUV Coupe in its segment.
- Launched the Wrangler 2024 launch featuring Hrithik Roshan.
- Won Gold at ET Shark Awards for the "My Jeep Story" campaign.
Timeline
Brand Services Partner
Leo Burnett
10.2023 - Current
Head - Account Manager
Manhattan Communications Pvt Ltd
04.2023 - 09.2023
Group Business Manager
Mio Designs Pvt Ltd
11.2021 - 3 2023
Sr. Brand Partner
Please See Advertising Pvt Ltd
06.2021 - 11.2021
Sr. Account Manager
Innovins Softtech Solutions Pvt Ltd
09.2020 - 05.2021
Digital Marketing Masters -
Digital Vidya
11.2019 - 10.2020
Digital Account Manager
EvolutionCo Digital & Interactive Consultancy
02.2019 - 08.2021
PGDM - Marketing Management
Welingkar Institute of Management & Technology
01.2017 - 01.2019
Sr. Executive Publisher Relations
ZEDO India Pvt Ltd
12.2016 - 01.2019
B.com - Accountancy Honours
A.J.C Bose College
01.2013 - 01.2016
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