Summary
Overview
Work History
Education
Skills
Profile Summary - Summary
Trainings Workshops Attended
Personal Information
Location Preference
Timeline
Generic
RAHUL SONI

RAHUL SONI

Territory Sales Manager

Summary

Experienced Mechanical Engineer with 14+ years in sales, service, and franchise development across education, industrial, and retail sectors. Proven track record of driving franchise expansion, managing customer relationships, and executing complex projects with a strategic mindset. Skilled at leading cross-functional teams, identifying business opportunities, and delivering operational excellence. Currently excelling as a Regional Franchise Manager at Lighthouse Learning Pvt. Ltd., passionate about scaling brands and building high-performing partnerships. Seeking leadership role focused on growth and innovation to leverage expertise.

Overview

15
15
years of professional experience
9
9
years of post-secondary education
2
2
Languages

Work History

Territory Sales Manager

Shanti Educational Initiatives
11.2024 - 03.2025

1. Franchise Sales & Expansion
o Identify and target potential franchise partners.
o Drive franchise acquisition in line with the organization's growth strategy.
o Conduct presentations, meetings, and negotiations with prospective franchisees.


2. Lead Management
o Manage and convert inbound and outbound leads.
o Maintain a strong pipeline of prospects using CRM tools.


3. Market Research & Analysis
o Analyze market trends and competition.
o Recommend suitable locations for new franchises based on research.


4. Franchisee Onboarding
o Facilitate the end-to-end onboarding process for new franchisees.
o Ensure legal, financial, and operational requirements are met.


5. Relationship Management
Build strong relationships with existing and prospective franchise partners.
o Act as the main point of contact for franchisee queries during the sales process.


6. Reporting & Strategy
o Provide regular sales reports and forecasts to senior management.
o Contribute to sales strategy and territory planning.


7. Brand Representation
o Represent the company at educational expos, seminars, and industry events.
o Uphold and promote the brand's values and educational vision.

Regional Sales Manager-Alternate Channel

Lighthouse-learning Private.Limited
09.2023 - 11.2024

1. Franchise Sales & Expansion
o Identify and target potential franchise partners.
o Drive franchise acquisition in line with the organization's growth strategy.
o Conduct presentations, meetings, and negotiations with prospective franchisees.


2. Lead Management
o Manage and convert inbound and outbound leads.
o Maintain a strong pipeline of prospects using CRM tools.


3. Market Research & Analysis
o Analyze market trends and competition.
o Recommend suitable locations for new franchises based on research.


4. Franchisee Onboarding
o Facilitate the end-to-end onboarding process for new franchisees.
o Ensure legal, financial, and operational requirements are met.


5. Relationship Management
o Build strong relationships with existing and prospective franchise partners.
o Act as the main point of contact for franchisee queries during the sales process.


6. Reporting & Strategy
o Provide regular sales reports and forecasts to senior management.
o Contribute to sales strategy and territory planning.


7. Brand Representation

o Represent the company at educational expos, seminars, and industry events.
o Uphold and promote the brand's values and educational vision.

Area Manager -Growth & Business Development

Zee Learn Limited
07.2022 - 08.2023
  • Franchise Sales & Expansion

    Identify and target potential franchise partners.
    Drive franchise acquisition in line with the organization's growth strategy.
    Conduct presentations, meetings, and negotiations with prospective franchisees.

    Lead Management
    Manage and convert inbound and outbound leads.
    Maintain a strong pipeline of prospects using CRM tools.
    Market Research & Analysis

    Analyze market trends and competition.
    Recommend suitable locations for new franchises based on research.
    Franchisee Onboarding
    Facilitate the end-to-end onboarding process for new franchisees.
    Ensure legal, financial, and operational requirements are met.

    Relationship Management
    Build strong relationships with existing and prospective franchise partners.
    Act as the main point of contact for franchisee queries during the sales process.

    Reporting & Strategy
    Provide regular sales reports and forecasts to senior management.
    Contribute to sales strategy and territory planning.

    Brand Representation
    Represent the company at educational expos, seminars, and industry events.
    Uphold and promote the brand's values and educational vision.

Manager Sales & Customer Growth

Nimble-Q
01.2022 - 08.2022

Developing Sales Strategies: Creating and implementing plans to increase enrollment and partnerships with educational institutions.

Client Relationship Management: Building and maintaining relationships with schools, parents, and other stakeholders to promote Nimble-Q's programs.

Market Analysis: Identifying market trends and opportunities to position Nimble-Q's offerings effectively.

Team Leadership: Leading and mentoring a sales team to achieve targets and deliver exceptional service.

Collaboration: Working closely with marketing and product development teams to ensure alignment of sales strategies with company objectives.

Territory Sales Manager

Dynamech Engineers
09.2018 - 12.2021

🔹 1. Sales Strategy & Planning
Develop and implement regional or global sales strategies.

Set sales targets and KPIs aligned with company objectives.

Identify emerging markets and market shifts while being fully aware of new products and competition.

🔹 2. Customer Relationship Management
Build and maintain strong relationships with key accounts in the food processing industry.

Act as the main point of contact for clients, ensuring customer satisfaction and long-term partnerships.

Understand clients' processing and packaging needs and provide tailored equipment solutions.

🔹 3. Technical Product Knowledge
Possess in-depth knowledge of Heat and Control's machinery and systems (e.g., fryers, conveyors, seasoning systems, packaging equipment).

Explain and demonstrate complex machinery to clients, often with engineering or technical support.

Coordinate technical presentations, product trials, or plant visits.

🔹 4. Cross-Functional Coordination
Work closely with engineering, marketing, and customer service teams.

Provide feedback from the market to help with product development or customization.

Collaborate with project management and after-sales support teams to ensure smooth project execution.

🔹 5. Quoting & Contract Negotiation
Prepare and present proposals, quotes, and tenders.

Negotiate terms, pricing, and delivery timelines with customers.

Ensure all commercial agreements align with company policies and profitability goals.

🔹 6. Market Intelligence
Monitor industry trends, competitor activities, and customer behavior.

Identify and report potential business opportunities, risks, and new technologies.

Attend trade shows and industry events to represent the brand and stay up to date.

🔹 7. Team Leadership & Reporting
Lead a team of sales representatives (if in a senior or regional role).

Mentor junior staff and provide training on products and sales techniques.

Regularly report sales metrics, forecasts, and customer feedback to senior leadership.

Sales & Service Manager

Fenesta Building Systems
05.2017 - 08.2018

Managing & monitoring Engineers/Sales Executive reporting for sites like Paarth Adhyant, LMRC, MI Rustle Court, KSM Bashir & Sons

  • Having excellent working experience in Sales & Service department in several government/Private projects in All over the UP
  • Supervising & directing process and delivering training from the time of Login of order at the site and then handing over the site
  • Implementing the corrective action plan for improvements projects, deploying suitable manpower, equipment/materials and ensuring proper planning by subsequently meeting with architect, Dealers, Engineers and other internal-External departments for timely execution of the projects
  • Leading, mentoring & monitoring the performance of team members by giving them suitable trainings for ensuring efficiency in process operations and meeting of targets


Installation Engineer/Sales & Service Engineer

Thyssenkrupp Elevators India Pvt. Limited
06.2014 - 05.2017

Managed Project Sales & Service Department and Preventive Maintenance functions for Escalators, Elevators & Travelators at IGI terminal T-3 in Delhi which comprises approximately 180 units altogether including the latest MRL glass lifts


  • Monitored Sales as well as installation for sites as Sales & Installation Engineer at various sites in Lucknow, Uttar Pradesh (East Division) involving all the stages until the vehicle is handed over to the client as per the guidelines
  • Had strong technical knowledge for sales & erectioning of elevators and excellent Customer Sales & Service
  • Planned & effectuated preventive/condition based maintenance schedules of various machinery and equipment for increasing machine uptime and equipment reliability
  • Identified areas of obstruction/breakdowns and took steps for rectifying equipment through application of troubleshooting tools

Production & Maintenance Engineer

PepsiCo India Holdings Private Limited
05.2010 - 12.2013

Core Responsibilities handled


1. Production Process Optimization
Design, implement, and improve production processes to maximize efficiency and minimize waste.

Monitor line performance (filling, capping, labeling, packaging) to identify bottlenecks and inefficiencies.

2. Equipment & Machinery Management
Ensure proper operation, calibration, and preventive maintenance of machinery such as fillers, pasteurizers, mixers, conveyors, etc.

Work with maintenance teams to reduce downtime and extend equipment life.

3. Quality Control Support
Collaborate with QA/QC teams to ensure beverages meet all quality and safety standards (e.g., Brix level, carbonation, microbial standards).

Investigate and resolve issues related to product quality or process deviations.

4. Production Planning & Coordination
Assist in planning daily/weekly production schedules based on demand and inventory levels.

Coordinate with logistics, warehouse, and supply chain to ensure material availability.

5. Data Analysis & Reporting
Track and analyze KPIs such as yield, efficiency, OEE, downtime, and wastage.

Prepare daily and monthly production reports and suggest areas for improvement.

6. Health, Safety, and Environment (HSE) Compliance
Ensure compliance with workplace safety regulations (e.g., HACCP, ISO 22000, GMP).

Conduct risk assessments and support safety audits.

7. Continuous Improvement
Lead or support Lean, Six Sigma, or Kaizen initiatives.

Drive cost reduction, energy saving, and waste minimization projects.

8. Training & Team Support
Train machine operators and production staff on SOPs, equipment handling, and safety protocols.

Provide technical support to production teams during shift operations.

🧃 Beverage-Specific Focus Areas
Handling of liquid formulation, carbonation, pasteurization, and aseptic filling.

Ensuring CIP (Clean-in-Place) systems function effectively to maintain hygiene.

Managing temperature-sensitive processes to preserve taste and shelf life.

Education

B. Tech - Mechanical

B.B.D.N.I.T.M
04.2001 - 01.2010

Skills

  • Sales Management
  • Sales & Service

  • Strategic customer relationship management
  • Business development

Profile Summary - Summary

Experienced Mechanical Engineer with 14+ years of proven success in franchise sales, Channel Sales ,Enterprise Sales,Retail & Project Sales ,service management, and project execution across diverse sectors including education, construction, and industrial services. Currently driving regional franchise growth at Lighthouse Learning Pvt. Ltd., having previously held impactful roles at Zee Learn, Nimble-Q, Fenesta, and Thyssenkrupp Elevators. Demonstrates strong capabilities in B2B,B2C ,Enterprise Sales,Retail & Project Sales , and channel sales, strategic planning, customer relationship management, and technical service delivery. Known for effectively leading teams, optimizing operations, and forging long-term business relationships. Adept at expanding market reach, improving service standards, and aligning technical solutions with business goals.

Trainings Workshops Attended

  • Hindustan Aeronautics Limited, LKO - One Month
  • Carriage & Wagon Workshop (Northern Railway), Lucknow

Personal Information

Date of Birth: 08/29/84

Location Preference

Lucknow, Uttar Pradesh

Timeline

Territory Sales Manager

Shanti Educational Initiatives
11.2024 - 03.2025

Regional Sales Manager-Alternate Channel

Lighthouse-learning Private.Limited
09.2023 - 11.2024

Area Manager -Growth & Business Development

Zee Learn Limited
07.2022 - 08.2023

Manager Sales & Customer Growth

Nimble-Q
01.2022 - 08.2022

Territory Sales Manager

Dynamech Engineers
09.2018 - 12.2021

Sales & Service Manager

Fenesta Building Systems
05.2017 - 08.2018

Installation Engineer/Sales & Service Engineer

Thyssenkrupp Elevators India Pvt. Limited
06.2014 - 05.2017

Production & Maintenance Engineer

PepsiCo India Holdings Private Limited
05.2010 - 12.2013

B. Tech - Mechanical

B.B.D.N.I.T.M
04.2001 - 01.2010
RAHUL SONITerritory Sales Manager