Summary
Overview
Work History
Education
Skills
Sociallinks
Brands & Markets worked for
Personal Information
Languages
Accomplishments
Certification
References
Timeline
Generic
Rahul Tiwari

Rahul Tiwari

Gurgaon

Summary

Certified Marketing professional with a zeal to excel in the domain with strong conceptual and practical Knowledge. 15+ Years of full time experience in promoting brands. Which includes business acquisitions, creating digital strategies, Managing ROI and committed performance estimates, Consulting Services, Training etc. Focused advertising professional well-versed in balancing business, marketing and sales needs with high-quality advertising. Proficient in using Facebook, Google and other online platforms to advertise, as well as capitalizing on traditional strategies to diversify approaches.

Overview

15
15
years of professional experience
1
1
Certification

Work History

Media Director

Digitryx
01.2017 - Current
  • Identified new opportunities to reach target audiences through different channels such as television, radio, print media or other outlets.
  • Analyzed data from various sources to identify trends and insights into the effectiveness of the campaigns.
  • Collaborated with internal departments such as Creative Services or Public Relations on initiatives related to content creation or PR outreach efforts.
  • Researched competitors' activities in order to stay ahead of industry trends and develop strategies accordingly.
  • Conducted market research studies to gain a better understanding of consumer behavior in relation to our products and services.
  • Provided guidance on best practices for social media management and engagement tactics for various accounts.
  • Worked closely with creative teams to ensure that all designs are up-to-date with current branding guidelines.
  • Organized events in order to generate positive publicity for the company.
  • Drafted press releases and other forms of communication materials when necessary.
  • Prepared reports detailing the progress and results of each campaign.
  • Negotiated contracts with external vendors and suppliers in order to secure favorable terms and conditions.
  • Developed media strategies and plans to maximize brand awareness.
  • Created and maintained relationships with key vendors, partners, and clients.
  • Planned and executed digital campaigns across multiple platforms including social media, web design, SEO and SEM, online ads, email marketing.
  • Managed budgets for media projects while ensuring that all deadlines were met.
  • Monitored performance of campaigns in order to optimize ROI and ensure goals were achieved.

AGM Media

ARM Worldwide
01.2016 - 01.2017
  • Developed and executed digital marketing campaigns to drive website traffic and increase brand awareness.
  • Analyzed data from Google Analytics, Adwords, and other sources to track performance of campaigns.
  • Managed social media accounts on platforms including Twitter, Facebook, Instagram, YouTube, LinkedIn, Pinterest and Snapchat.
  • Created content for websites, blogs and email newsletters to engage customers with the brand.
  • Built relationships with influencers to promote products or services through their channels.
  • Optimized web pages for higher search engine rankings using SEO techniques.
  • Planned and implemented strategies for paid search campaigns across multiple ad networks.
  • Monitored online conversations about the company's products and services and responded promptly to customer inquiries.
  • Conducted keyword research to identify new opportunities in organic search results.
  • Developed strategies for digital campaigns to maximize ROI and KPIs.
  • Analyzed data from Google Analytics, A and B testing, and other sources to optimize website performance.
  • Managed a team of digital marketing specialists in the creation of SEO content, social media posts, email campaigns.
  • Coordinated with internal teams to ensure timely execution of projects and tasks.
  • Created reports on website traffic, lead generation metrics, and online sales activity.
  • Reviewed customer feedback and implemented changes accordingly.

Media Head APAC

KRDS (Facebook PMD)
02.2014 - 01.2016
  • Developed and implemented strategies to increase brand awareness and engagement across all social media platforms.
  • Monitored conversations, trends, and competitor activities on social media channels.
  • Analyzed data from various sources such as website analytics, ad campaigns, A and B tests, surveys. to optimize the performance of social campaigns.
  • Managed a team of Social Media Specialists in creating content for different channels.
  • Collaborated with marketing teams to develop creative concepts for social posts that align with the company's overall strategy.
  • Created monthly reports highlighting key metrics and insights on the performance of social campaigns.
  • Developed processes and guidelines for managing customer service inquiries via social media channels.
  • Coordinated with external vendors and agencies to ensure timely delivery of projects related to social media initiatives.
  • Organized events such as webinars, live streams, online chats. to promote products or services through social networks.
  • Scheduled regular updates on multiple platforms including Facebook, Twitter, Instagram, LinkedIn, YouTube.
  • Optimized existing content for maximum reach and engagement by utilizing best practices for each platform.
  • Conducted keyword research to identify trending topics relevant to the business objectives and target audience needs.
  • Provided training sessions on how to use different tools related to community management and monitoring activities across multiple channels.
  • Researched industry-related topics to generate ideas for creating engaging content pieces such as blog posts or videos.
  • Responded promptly to comments or messages received from customers on various platforms while maintaining the highest level of professionalism at all times.
  • Identified influencers in relevant industries who could potentially collaborate with our brand in order to increase its visibility among potential customers.
  • Built relationships with bloggers or other influential people in order to secure opportunities for guest blogging or sponsored content placements.
  • Updated job knowledge by participating in educational opportunities; reading professional publications; maintaining personal networks; participating in professional organizations.
  • Tracked KPIs such as follower growth rate, post engagement rate in order measure progress towards goals.

Sr. Manager Digital Marketing (Enterprise)

Pensa Media (Google Premium Partner)
04.2012 - 02.2014
  • Developed and implemented effective SEM strategies for multiple campaigns to maximize ROI.
  • Monitored search engine algorithms and trends, made necessary adjustments to ensure optimal campaign performance.
  • Created detailed reports on all SEM activities and provided insights into customer behavior.
  • Analyzed website traffic data to identify areas of improvement in terms of user experience and conversions.
  • Optimized keyword lists, ad copy, landing pages, and other elements to increase quality scores and decrease cost per click.
  • Managed budgets for each campaign while meeting established goals such as clicks, impressions, and conversions.
  • Researched competitor activities in order to develop successful strategies for gaining market share.
  • Collaborated with creative teams to produce compelling ads that drive engagement and conversions.
  • Performed A and B testing of various components within campaigns to determine the most effective approach.
  • Implemented tracking codes on websites to measure the success of campaigns across multiple channels.
  • Utilized bid management tools such as DoubleClick Search or Marin Software to adjust bids in real time based on performance metrics.
  • Evaluated new technologies and techniques related to SEM practices in order to stay ahead of industry trends.
  • Negotiated contracts with vendors for services such as pay-per-click advertising or search engine optimization.
  • Maintained relationships with external partners such as Google Adwords or Bing Ads representatives.
  • Provided guidance and support to team members regarding best practices for executing successful campaigns.
  • Ensured compliance with relevant laws and regulations when managing online marketing initiatives.
  • Identified opportunities for cross channel integration between paid search and other digital platforms.
  • Reviewed analytics data regularly in order to make informed decisions about future strategies.
  • Conducted market research analysis to identify search query trends, real-time search and news media activity.
  • Managed tracking and reporting of search-related activities to provide analyses to marketing executives.
  • Executed and managed banner, video and other non-text link ad campaigns.
  • Improved search-related activities through ongoing analysis, experimentation or optimization tests.

AM Digital Marketing

Publicis Groupe (Zenith Optemedia)
03.2011 - 04.2012
  • Campaign Execution & Optimisation
  • Account Management
  • Developed and implemented effective digital marketing strategies to increase website traffic.
  • Identified target audience and developed content to engage customers online.
  • Analyzed customer feedback and data to improve campaigns performance.
  • Created and managed social media accounts for multiple brands.
  • Designed, tested, and optimized landing pages for lead generation activities.
  • Scheduled and tracked email campaigns using automated tools.
  • Performed keyword research to optimize SEO rankings on major search engines.
  • Monitored analytics to identify trends in user behavior across channels.
  • Managed the development of web-based applications for marketing purposes.
  • Conducted market research to identify new opportunities in the industry.
  • Produced reports on campaign performance metrics such as CTR, CPC, ROI.
  • Collaborated with designers, writers, developers, and other stakeholders.
  • Optimized existing ad campaigns by testing different approaches.
  • Executed A and B tests to determine best performing versions of creatives.
  • Provided strategic guidance on digital marketing initiatives.
  • Researched competitive landscape and identified emerging trends.
  • Ensured compliance with all applicable laws related to digital marketing.
  • Maintained up-to-date knowledge of changing regulations in the industry.
  • Built relationships with influencers within the target markets.
  • Planned budget allocations for various digital advertising platforms.
  • Coordinated cross-functional teams from a wide range of departments.
  • Planned advertising campaigns for online, print and other mediums.
  • Developed marketing strategies based on corporate objectives and market trends.

SEM Specialist

Supportmart
08.2009 - 03.2011
  • Campaign Execution & Optimisation
  • Developed and implemented comprehensive SEM campaigns to drive website traffic and increase conversions.
  • Created, optimized, and managed search engine marketing campaigns across multiple search engines.
  • Analyzed performance data from Google AdWords, Bing Ads, Yahoo Gemini, and other platforms to identify areas of improvement.
  • Conducted keyword research to determine the most effective keywords for SEM campaigns.
  • Performed A and B testing on ad copy to maximize click-through rate.
  • Monitored budget pacing and adjusted bids as needed to ensure optimal ROI.
  • Researched competitive landscape in order to develop effective strategies for outbidding competitors.
  • Worked with design team to create attractive and engaging display ads that adhere to brand guidelines.
  • Identified opportunities for remarketing campaigns based on user behavior analysis.
  • Implemented tracking codes on websites in order to measure campaign success metrics such as impressions, clicks, cost per click, conversion rate.
  • Optimized landing pages for better performance by conducting split tests using various tools like Google Analytics or Optimizely.
  • Collaborated with content writers and designers to create compelling ad copy and creative assets for SEM campaigns.
  • Utilized bid management tools such as Marin Software or Kenshoo in order to automate bidding processes.
  • Managed relationships with third-party vendors who provided additional services related to SEM activities.

Education

B.Tech - Computer Science

Punjab Technical University
06.2009

Schooling - from LKG to 10+2

ICSE Board
05.2004

Skills

  • Business Acquisition
  • Media Strategies
  • Team Development & Training
  • Account Management
  • Campaign Execution & Optimisation
  • Social Media Strategy
  • Search Engine Optimization
  • Strategic Planning
  • Google Adwords
  • Strategy planning
  • Media activity execution
  • Workflow Optimization
  • Google Analytics
  • Budget Management
  • Media Buying
  • Campaign Management
  • Performance reporting
  • Creativity
  • Strategic plan development
  • Project Management
  • Resource Planning

Sociallinks

https://www.facebook.com/DigitalTiwari, https://www.linkedin.com/in/digitaltiwari, https://twitter.com/DigitalTiwari

Brands & Markets worked for

Brands -ZeeStudio, Michelin, Gujarat tourism, Luxottica, Tag Huer, IHG, AIA, Air France + KLM, HBO Asia, WWF, Toastbox, Breadtalk, Food Republic, Omron, Palette, ION Orchard, AVA, Changi Airport, Sony Motion Pictures, ICICI Lombard, Future Generali, SBI Card, HP, Airtel, Cleartrip, Bata, Paytm, Hush puppies, T-Series, Adda52, ITC, Ford

Market - Thailand, Korea, Hong Kong, France, Italy, UK, US, UAE, Saudi Arabia, Indonesia, Philippines, Vietnam, South Africa, Mauritius, Maldives

Personal Information

Date of Birth: 03/14/87

Languages

Hindi
First Language
English
Proficient (C2)
C2
Punjabi
Proficient (C2)
C2

Accomplishments

  • https://www.campaignindia.in/video/te-a-me-has-purification-plan-for-donald-trump-sends-green-tea-in-epic-missio/427861

Certification

  • Google
  • Fundamentals
  • Search
  • Display
  • DCM
  • DBM
  • DFA
  • DFP
  • ADX
  • DS
  • Facebook blueprint
  • Twitter flight school
  • Microsoft accredited professional

References

References available upon request.

Timeline

Media Director

Digitryx
01.2017 - Current

AGM Media

ARM Worldwide
01.2016 - 01.2017

Media Head APAC

KRDS (Facebook PMD)
02.2014 - 01.2016

Sr. Manager Digital Marketing (Enterprise)

Pensa Media (Google Premium Partner)
04.2012 - 02.2014

AM Digital Marketing

Publicis Groupe (Zenith Optemedia)
03.2011 - 04.2012

SEM Specialist

Supportmart
08.2009 - 03.2011

B.Tech - Computer Science

Punjab Technical University

Schooling - from LKG to 10+2

ICSE Board

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Rahul Tiwari