Rahul Tiwari
Gurgaon
Summary
Certified Marketing professional with a zeal to excel in the domain with strong conceptual and practical Knowledge. 15+ Years of full time experience in promoting brands. Which includes business acquisitions, creating digital strategies, Managing ROI and committed performance estimates, Consulting Services, Training etc. Focused advertising professional well-versed in balancing business, marketing and sales needs with high-quality advertising. Proficient in using Facebook, Google and other online platforms to advertise, as well as capitalizing on traditional strategies to diversify approaches.
Overview
15
15
years of professional experience
1
1
Certification
Work History
Media Director
Digitryx
01.2017 - Current
- Identified new opportunities to reach target audiences through different channels such as television, radio, print media or other outlets.
- Analyzed data from various sources to identify trends and insights into the effectiveness of the campaigns.
- Collaborated with internal departments such as Creative Services or Public Relations on initiatives related to content creation or PR outreach efforts.
- Researched competitors' activities in order to stay ahead of industry trends and develop strategies accordingly.
- Conducted market research studies to gain a better understanding of consumer behavior in relation to our products and services.
- Provided guidance on best practices for social media management and engagement tactics for various accounts.
- Worked closely with creative teams to ensure that all designs are up-to-date with current branding guidelines.
- Organized events in order to generate positive publicity for the company.
- Drafted press releases and other forms of communication materials when necessary.
- Prepared reports detailing the progress and results of each campaign.
- Negotiated contracts with external vendors and suppliers in order to secure favorable terms and conditions.
- Developed media strategies and plans to maximize brand awareness.
- Created and maintained relationships with key vendors, partners, and clients.
- Planned and executed digital campaigns across multiple platforms including social media, web design, SEO and SEM, online ads, email marketing.
- Managed budgets for media projects while ensuring that all deadlines were met.
- Monitored performance of campaigns in order to optimize ROI and ensure goals were achieved.
AGM Media
ARM Worldwide
01.2016 - 01.2017
- Developed and executed digital marketing campaigns to drive website traffic and increase brand awareness.
- Analyzed data from Google Analytics, Adwords, and other sources to track performance of campaigns.
- Managed social media accounts on platforms including Twitter, Facebook, Instagram, YouTube, LinkedIn, Pinterest and Snapchat.
- Created content for websites, blogs and email newsletters to engage customers with the brand.
- Built relationships with influencers to promote products or services through their channels.
- Optimized web pages for higher search engine rankings using SEO techniques.
- Planned and implemented strategies for paid search campaigns across multiple ad networks.
- Monitored online conversations about the company's products and services and responded promptly to customer inquiries.
- Conducted keyword research to identify new opportunities in organic search results.
- Developed strategies for digital campaigns to maximize ROI and KPIs.
- Analyzed data from Google Analytics, A and B testing, and other sources to optimize website performance.
- Managed a team of digital marketing specialists in the creation of SEO content, social media posts, email campaigns.
- Coordinated with internal teams to ensure timely execution of projects and tasks.
- Created reports on website traffic, lead generation metrics, and online sales activity.
- Reviewed customer feedback and implemented changes accordingly.
Media Head APAC
KRDS (Facebook PMD)
02.2014 - 01.2016
- Developed and implemented strategies to increase brand awareness and engagement across all social media platforms.
- Monitored conversations, trends, and competitor activities on social media channels.
- Analyzed data from various sources such as website analytics, ad campaigns, A and B tests, surveys. to optimize the performance of social campaigns.
- Managed a team of Social Media Specialists in creating content for different channels.
- Collaborated with marketing teams to develop creative concepts for social posts that align with the company's overall strategy.
- Created monthly reports highlighting key metrics and insights on the performance of social campaigns.
- Developed processes and guidelines for managing customer service inquiries via social media channels.
- Coordinated with external vendors and agencies to ensure timely delivery of projects related to social media initiatives.
- Organized events such as webinars, live streams, online chats. to promote products or services through social networks.
- Scheduled regular updates on multiple platforms including Facebook, Twitter, Instagram, LinkedIn, YouTube.
- Optimized existing content for maximum reach and engagement by utilizing best practices for each platform.
- Conducted keyword research to identify trending topics relevant to the business objectives and target audience needs.
- Provided training sessions on how to use different tools related to community management and monitoring activities across multiple channels.
- Researched industry-related topics to generate ideas for creating engaging content pieces such as blog posts or videos.
- Responded promptly to comments or messages received from customers on various platforms while maintaining the highest level of professionalism at all times.
- Identified influencers in relevant industries who could potentially collaborate with our brand in order to increase its visibility among potential customers.
- Built relationships with bloggers or other influential people in order to secure opportunities for guest blogging or sponsored content placements.
- Updated job knowledge by participating in educational opportunities; reading professional publications; maintaining personal networks; participating in professional organizations.
- Tracked KPIs such as follower growth rate, post engagement rate in order measure progress towards goals.
Sr. Manager Digital Marketing (Enterprise)
Pensa Media (Google Premium Partner)
04.2012 - 02.2014
- Developed and implemented effective SEM strategies for multiple campaigns to maximize ROI.
- Monitored search engine algorithms and trends, made necessary adjustments to ensure optimal campaign performance.
- Created detailed reports on all SEM activities and provided insights into customer behavior.
- Analyzed website traffic data to identify areas of improvement in terms of user experience and conversions.
- Optimized keyword lists, ad copy, landing pages, and other elements to increase quality scores and decrease cost per click.
- Managed budgets for each campaign while meeting established goals such as clicks, impressions, and conversions.
- Researched competitor activities in order to develop successful strategies for gaining market share.
- Collaborated with creative teams to produce compelling ads that drive engagement and conversions.
- Performed A and B testing of various components within campaigns to determine the most effective approach.
- Implemented tracking codes on websites to measure the success of campaigns across multiple channels.
- Utilized bid management tools such as DoubleClick Search or Marin Software to adjust bids in real time based on performance metrics.
- Evaluated new technologies and techniques related to SEM practices in order to stay ahead of industry trends.
- Negotiated contracts with vendors for services such as pay-per-click advertising or search engine optimization.
- Maintained relationships with external partners such as Google Adwords or Bing Ads representatives.
- Provided guidance and support to team members regarding best practices for executing successful campaigns.
- Ensured compliance with relevant laws and regulations when managing online marketing initiatives.
- Identified opportunities for cross channel integration between paid search and other digital platforms.
- Reviewed analytics data regularly in order to make informed decisions about future strategies.
- Conducted market research analysis to identify search query trends, real-time search and news media activity.
- Managed tracking and reporting of search-related activities to provide analyses to marketing executives.
- Executed and managed banner, video and other non-text link ad campaigns.
- Improved search-related activities through ongoing analysis, experimentation or optimization tests.
AM Digital Marketing
Publicis Groupe (Zenith Optemedia)
03.2011 - 04.2012
- Campaign Execution & Optimisation
- Account Management
- Developed and implemented effective digital marketing strategies to increase website traffic.
- Identified target audience and developed content to engage customers online.
- Analyzed customer feedback and data to improve campaigns performance.
- Created and managed social media accounts for multiple brands.
- Designed, tested, and optimized landing pages for lead generation activities.
- Scheduled and tracked email campaigns using automated tools.
- Performed keyword research to optimize SEO rankings on major search engines.
- Monitored analytics to identify trends in user behavior across channels.
- Managed the development of web-based applications for marketing purposes.
- Conducted market research to identify new opportunities in the industry.
- Produced reports on campaign performance metrics such as CTR, CPC, ROI.
- Collaborated with designers, writers, developers, and other stakeholders.
- Optimized existing ad campaigns by testing different approaches.
- Executed A and B tests to determine best performing versions of creatives.
- Provided strategic guidance on digital marketing initiatives.
- Researched competitive landscape and identified emerging trends.
- Ensured compliance with all applicable laws related to digital marketing.
- Maintained up-to-date knowledge of changing regulations in the industry.
- Built relationships with influencers within the target markets.
- Planned budget allocations for various digital advertising platforms.
- Coordinated cross-functional teams from a wide range of departments.
- Planned advertising campaigns for online, print and other mediums.
- Developed marketing strategies based on corporate objectives and market trends.
SEM Specialist
Supportmart
08.2009 - 03.2011
- Campaign Execution & Optimisation
- Developed and implemented comprehensive SEM campaigns to drive website traffic and increase conversions.
- Created, optimized, and managed search engine marketing campaigns across multiple search engines.
- Analyzed performance data from Google AdWords, Bing Ads, Yahoo Gemini, and other platforms to identify areas of improvement.
- Conducted keyword research to determine the most effective keywords for SEM campaigns.
- Performed A and B testing on ad copy to maximize click-through rate.
- Monitored budget pacing and adjusted bids as needed to ensure optimal ROI.
- Researched competitive landscape in order to develop effective strategies for outbidding competitors.
- Worked with design team to create attractive and engaging display ads that adhere to brand guidelines.
- Identified opportunities for remarketing campaigns based on user behavior analysis.
- Implemented tracking codes on websites in order to measure campaign success metrics such as impressions, clicks, cost per click, conversion rate.
- Optimized landing pages for better performance by conducting split tests using various tools like Google Analytics or Optimizely.
- Collaborated with content writers and designers to create compelling ad copy and creative assets for SEM campaigns.
- Utilized bid management tools such as Marin Software or Kenshoo in order to automate bidding processes.
- Managed relationships with third-party vendors who provided additional services related to SEM activities.
Education
B.Tech - Computer Science
Punjab Technical University
06.2009
Schooling - from LKG to 10+2
ICSE Board
05.2004
Skills
- Business Acquisition
- Media Strategies
- Team Development & Training
- Account Management
- Campaign Execution & Optimisation
- Social Media Strategy
- Search Engine Optimization
- Strategic Planning
- Google Adwords
- Strategy planning
- Media activity execution
- Workflow Optimization
- Google Analytics
- Budget Management
- Media Buying
- Campaign Management
- Performance reporting
- Creativity
- Strategic plan development
- Project Management
- Resource Planning
Sociallinks
https://www.facebook.com/DigitalTiwari, https://www.linkedin.com/in/digitaltiwari, https://twitter.com/DigitalTiwari
Brands & Markets worked for
Brands -ZeeStudio, Michelin, Gujarat tourism, Luxottica, Tag Huer, IHG, AIA, Air France + KLM, HBO Asia, WWF, Toastbox, Breadtalk, Food Republic, Omron, Palette, ION Orchard, AVA, Changi Airport, Sony Motion Pictures, ICICI Lombard, Future Generali, SBI Card, HP, Airtel, Cleartrip, Bata, Paytm, Hush puppies, T-Series, Adda52, ITC, Ford
Market - Thailand, Korea, Hong Kong, France, Italy, UK, US, UAE, Saudi Arabia, Indonesia, Philippines, Vietnam, South Africa, Mauritius, Maldives
Personal Information
Date of Birth: 03/14/87
Languages
Hindi
First Language
English
Proficient (C2)
C2
Punjabi
Proficient (C2)
C2
Accomplishments
- https://www.campaignindia.in/video/te-a-me-has-purification-plan-for-donald-trump-sends-green-tea-in-epic-missio/427861
Certification
- Fundamentals
- Search
- Display
- DCM
- DBM
- DFA
- DFP
- ADX
- DS
- Facebook blueprint
- Twitter flight school
- Microsoft accredited professional
References
References available upon request.
Timeline
Media Director
Digitryx
01.2017 - Current
AGM Media
ARM Worldwide
01.2016 - 01.2017
Media Head APAC
KRDS (Facebook PMD)
02.2014 - 01.2016
Sr. Manager Digital Marketing (Enterprise)
Pensa Media (Google Premium Partner)
04.2012 - 02.2014
AM Digital Marketing
Publicis Groupe (Zenith Optemedia)
03.2011 - 04.2012
SEM Specialist
Supportmart
08.2009 - 03.2011
B.Tech - Computer Science
Punjab Technical University
Schooling - from LKG to 10+2
ICSE Board