RAHUL TIWARI
Raipur
Summary
Result-driven FMCG Business Development Leader with 12+ years of experience across General Trade, Modern Trade (LMT & SMT), and Key Account management in highly competitive markets. Strong expertise in driving sales growth, expanding market reach, and strengthening distributor and modern trade partnerships through disciplined execution and customer-focused strategies.
Overview
13
13
years of professional experience
Work History
Business Development Executive
L'Oreal India
07.2025 - Current
- Drive sales growth and market expansion by identifying new business opportunities and managing existing accounts across General Trade and Modern Trade channels.
- Achieve sales targets and KPIs through effective route planning, product promotions, and customer engagement.
- Build and maintain strong distributor and retailer relationships to ensure stock availability, visibility, and brand compliance.
- Support launches and marketing campaigns, ensuring execution at outlet level and tracking secondary sales performance.
Senior Territory Sales Incharge
Brillion Consumer Products
02.2025 - 06.2025
- Achieved primary & secondary sales targets while maintaining revenue and market share.
- Expanded channel network to improve numeric and weighted distribution.
- Trained channel partners and promoters to improve selling effectiveness and brand presence.
Senior Sales Executive
Mondelez International
09.2021 - 11.2024
- Recognized with the “Oreo Champion” Award by MS Dhoni and the “Bournvita D for Dreams” Award by Rahul Dravid for achieving 100% quarterly sales value targets in a highly competitive FMCG environment.
- Headed a 17-member frontline sales team (TSIs & Merchandisers), ensuring effective route execution, visibility, and sales growth.
- Secured the Chhattisgarh Premier League Award by driving team execution and achieving all quarterly KPIs across sales, distribution, and visibility.
- Secured the “Promo Distribution Champion” Award by leading teams to achieve maximum promotional coverage and on-ground compliance.
- Honored with the Best Gen2 PJP Productivity Award for driving superior route planning and field productivity across the West Region.
- Won the Diwali Weekly Execution Contest for excellence in festive-season execution and in-market compliance.
Senior Sales Executive
ITC Limited
06.2015 - 09.2021
- Secured the “Warrior of the West” Award (2015) by leading teams to achieve overall quarterly KPIs and sales value targets.
- Secured the “System & Process” Award as a new joiner in under six months (2015) by improving process adherence and system effectiveness.
- Awarded “Excellent Performance & Section Growth” (2016) for delivering sales value growth while meeting all key performance indicators.
- Secured the “Mahayuddh 3.0 – Battle for Lines” Award (2018–2019) for exceptional line productivity and market coverage.
- Honored with the “Section Warrior” Award (2019) for driving section-level sales value growth and execution excellence.
- Mentored junior sales representatives, fostering skill development and improving team performance standards.
- Established long-lasting relationships with key clients through effective account management and consistent communication.
Officer Professional Marketing
Dabur India Limited
04.2014 - 06.2015
- Driving sales value growth, distribution expansion, and outlet coverage across assigned territory.
- Achieved sales targets and KPI parameters through effective beat planning, promo execution, and secondary sales management.
- Managed distributor operations, ensuring stock availability, visibility, and scheme compliance at outlet level.
Sales Incharge
Emami Limited
07.2013 - 04.2014
- Driving OTC sales value, chemist coverage, and distribution expansion across the territory.
- Delivered primary and secondary targets through effective beat planning, scheme execution, and chemist relationship management.
- Managed distributor/stockist operations, ensuring product availability, expiry control, and OTC merchandising compliance.
Education
Master of Business Administration - Marketing & Finance
DIMAT
Raipur06-2013
B.Com -
Disha College
Raipur06-2010
Skills
- Market & territory mapping, Beat planning & route optimization, Price, margin & ROI understanding, New product launch (NPD) execution, Distributor & Channel partner management, Shelf share & visibility management, Planogram implementation, GT, Modern Trade & Key Account Leadership, Sell-in / Sell-out, Shelf Share & Visibility Excellence, Trade Investment, ROI & P&L Understanding
- Advance Excel, Microsoft Office
AWARDS & HONORS
- Oreo National Champion Mondelez International
- 2024, Promo Distribution Champion Mondelez International
- 2024, Warriors of West Branch Champion, Rural Expansion & Distribution Champion ITC Ltd
- 2020
Languages
English
Bilingual or Proficient (C2)
Hindi
Bilingual or Proficient (C2)
Timeline
Business Development Executive
L'Oreal India
07.2025 - Current
Senior Territory Sales Incharge
Brillion Consumer Products
02.2025 - 06.2025
Senior Sales Executive
Mondelez International
09.2021 - 11.2024
Senior Sales Executive
ITC Limited
06.2015 - 09.2021
Officer Professional Marketing
Dabur India Limited
04.2014 - 06.2015
Sales Incharge
Emami Limited
07.2013 - 04.2014
Master of Business Administration - Marketing & Finance
DIMAT
B.Com -
Disha College