Summary
Overview
Work History
Education
Skills
Professional Achievments
Timeline
Generic
Rahul Udhwani

Rahul Udhwani

Bengaluru

Summary

Product Consultant/Marketing Consultant with more than 5.5 years of experience working across different Product development, Consulting & Analytical engagements. Currently owning the Internal Patient flow & Next Best Action product consisting of 4 applications which help analyze the overall patient journey along with insights around HCP behavior, omnichannel marketing & MMx campaigns. Previously handled the product pertaining to Campaign management, Engagement analysis, & HCP tracking on Omnichannel customer engagement. Also worked on client engagements around market landscape, patient journey V HCP engagement.

Overview

6
6
years of professional experience

Work History

Product Consultant

Trinity Lifesciences
Bengaluru
11.2022 - Current
  • Working as a Product Owner/Marketing Consultant & handling the overall product development/Management of Next Best Action/MMx in-house tool to analyze the campaign as a whole. Able to onboard 6 clients in last 1 year. The analysis involved helped clients increase the HCP engagement by 26% & product sales count by 9% on average.
  • Also working as a Product Consultant & handling the overall product development of Internal patient flow product (patient journey tool) with development team to help clients better position their product in the market.
  • Handling the functional aspect of the product while onboarding analysis such as LoT, Compliance, Persistence, A/B Testing, Engagement Analysis, Referral Analysis & Treatment flow leading to the increase in Rx count for 2 of our client products by over 20%
  • Actively working on client pitches to showcase the USP of NBA/MMx product along with Marketing & Onshore consultants & have onboarded 10 accounts till now which resulted in increase in product revenue by over 50%
  • Extensively working on real-world datasets such as Market-Scan, CMS, Symphony & Komodo along with managing CDP accounts comprising Marketing, Activity, Impressions & GA data from different marketing channels.

Senior Associate

Axtria - Ingenious Insights
Bengaluru
06.2022 - 11.2022
  • Handled Roche Genentech commercial analytics engagement around drug performance, R&D count and specialty
  • Dashboarding and Reporting as per client requirement using sales and claims data to generate insights which helped in the increase in Rx count of client's product by 11% in 3rd quarter.
  • Worked on Sales and Claims data to calculate related GPIs and conduct competitive benchmarking, reporting and recommendations for different US Ecosystems to assist client to position their product accurately & seamlessly.

Associate Consultant

IQVIA
Gurugram
02.2021 - 05.2022
  • Successfully managed cross-functional team and stakeholder communication and oversaw Product development of the Orchestrated Analytics tool (in-house SaaS product) around Market-Mix modelling
  • Managed a Configuration team of 8 analysts to take up dashboard building using OA product for a total of 16 clients like AstraZeneca, AbbVie and Eli Lilly while collaborating with Big Data Factory team and Onshore team which helped increase sales from our client product by 25%
  • Email campaigns execution on SFMC platform while working on different functionalities within Email Studio, Marketing Studio and sound user journeys which helped client target potential HCPs accurately and increased the lead count by 15% every month
  • Reporting KPIs such as CTR, Open Rate, Unsubscribe rate and analyzing Goals/Conversion to identify potential customers.
  • Regular A/B Testing to optimize content and evaluate user behavior which helped reduce the number of Email iterations by over 25%.
  • Managed CDP accounts to evaluate all the Marketing, Activity, GA & Impression data to easily identify & generate insights out of it.

Analyst

IQVIA
Gurugram
07.2018 - 01.2021
  • Campaign Execution and Management for Pharma clients to improve Target user along with business analysis which improved user targeting by over 20%
  • Campaign analysis and Management for Pharmaceutical companies via OCE platform (Orchestrated Customer Engagement) that helped gain insights into HCP behavior
  • Google Analytics reporting, Tag Manager, Performance attributes which resulted in increase search traffic by 30%
  • Market Research and Reporting based on IQVIA datasets with decision-making recommendations
  • Dashboarding using Tableau with Snowflake connections.

Education

Finance

CFA Institute
USA
04.2021

Bachelor of Science - B.Pharma & M.Sc Finance

Birla Institute of Technology & Science, Pilani
Pilani
06-2018

Skills

  • Leadership
  • Digital Marketing
  • Campaign Enablement
  • Omnichannel Marketing
  • Campaign Performance
  • Product Manager
  • Product Development
  • Product Marketing
  • JIRA
  • Real World Data
  • SQL (Programming Language)
  • Azure Snowflake
  • Python (Programming Language)/Snowpark
  • Analytics
  • Relational Databases
  • Engagement Analysis
  • Business Analytics
  • Research
  • Regression Testing
  • Microsoft Excel
  • Decision Making
  • Tableau (Business Intelligence Software)
  • SFMC tool
  • Dashboard
  • Campaign Management
  • Benchmarking
  • Big Data
  • Google Analytics
  • Market Research
  • Power BI
  • Sigma Dashboard
  • Client engagement
  • Team handling

Professional Achievments

  • Awarded bronze medal while working within Omnichannel Customer Marketing team & onboarding clients with proper impact.
  • Standing Ovation award for solving a client business problem within their campaign which ultimately resulted in huge increase in HCP engagement/feedback.
  • Impact award for creating the Next Best Action product and onboarding a library of actions to take while analyzing real-time marketing data along with astute accuracy.

Timeline

Product Consultant

Trinity Lifesciences
11.2022 - Current

Senior Associate

Axtria - Ingenious Insights
06.2022 - 11.2022

Associate Consultant

IQVIA
02.2021 - 05.2022

Analyst

IQVIA
07.2018 - 01.2021

Finance

CFA Institute

Bachelor of Science - B.Pharma & M.Sc Finance

Birla Institute of Technology & Science, Pilani

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Rahul Udhwani