Rahul Upadhyay
Hyderabad
Summary
Results-driven Performance Marketer with 10 months of hands-on experience in managing and optimizing paid campaigns across Meta and Google. Passionate about digital consumer behavior and fast-paced brand growth.. Accomplished marketing professional with demonstrated success developing and implementing strategic approaches to drive market growth and bottom-line profitability. Strong communicator with natural leadership talent and high energy. Impactful and successful manager talented in building teams and motivating personnel to new levels of performance.
Overview
1
1
year of professional experience
Work History
Performance Marketing Executive
Huemn
Hyderabad
10.2025 - 01.2026
- Managed paid media campaigns for Huemn’s premium wedding photography brands including Stardust, Love Collective, High On Love, and Magnum.
- Drove B2B SaaS sign-ups through meta ads and google ads for ve.ai.
- Executed lead generation campaigns for Atom Content Marketing Studio to acquire high-quality business leads.
Performance Marketing Executive
Nexbloom Media
Hyderabad
06.2025 - 10.2025
- Manage and execute digital marketing campaigns for 20+ clients across industries such as interior design, real estate, corporate events, financial services etc.
- Plan, create, and optimize ad campaigns on Meta and Google Ads to achieve maximum ROI.
- Develop data-driven strategies for lead generation, brand awareness, and audience engagement.
- Monitor campaign performance, analyze metrics, and implement improvements for better results.
- Collaborate with creative teams to deliver high-quality ad creatives and content tailored to client goals.
Digital Marketing Intern
Spotlet
Hyderabad
12.2024 - 02.2025
- Supported campaign setup, keyword research, and budget allocation for clients.
- I have managed Google Ads and Meta Ads campaigns, conducted keyword research, and optimized performance to increase ROI.
- Optimized website SEO through on-page, off-page, and technical improvements to enhance search rankings and visibility.
- Analyzed website and campaign performance using analytics tools, providing actionable insights for improvement.
- I conducted an analysis of web performance, ad campaigns, and competitor strategies.
- Developed workflows for lead nurturing and collaborated with sales teams to improve lead quality and conversions.
- I worked together on both lead nurturing and strategic branding initiatives.
- Executed social media marketing strategies to grow brand presence, drive engagement, and generate leads across major platforms.
Education
PG Certification - Digital Marketing and Communication
MICA & UpGrad
06.2023
CS Executive Student -
Company Secretary Institute Of Company Secretary Of India (ICSI)
06.2023
Bachelor in Commerce -
Swami Ramanand Teerth Marathwada University
Nanded, Mah04.2021
Skills
- DV360
- Marketing Analytics
- Meta Ads Manager
- Google Ads
- GA360
- Campaign Handling
- Programmatic Advertising
- Budget Allocation
- Campaign Management
- Performance Reporting
- Google Analytics
- Google Tag Manager (GTM)
- Excel & Google Sheets
- Canva
Projects
PPC Project, MICA, Managed a PPC campaign running both search and display ads, achieving a 2.5% CTR, focused on driving high-quality traffic. Meta Ads Project, MICA, Executed Meta Ads campaigns for a travel website project, conducting A/B tests on ad placements and audience targeting, resulting in an 18% increase in CTR. SEO Project, MICA, Conducted a comprehensive SEO audit (on-page and off-page) for a website to identify optimization opportunities and improve organic search visibility.
Personal Information
- MICA Advance Digital Marketing Certification
- DV360 Certification
Timeline
Performance Marketing Executive
Huemn
10.2025 - 01.2026
Performance Marketing Executive
Nexbloom Media
06.2025 - 10.2025
Digital Marketing Intern
Spotlet
12.2024 - 02.2025
PG Certification - Digital Marketing and Communication
MICA & UpGrad
CS Executive Student -
Company Secretary Institute Of Company Secretary Of India (ICSI)
Bachelor in Commerce -
Swami Ramanand Teerth Marathwada University