Summary
Overview
Work History
Education
Languages
Accomplishments
Certification
Skills
Work Preference
Timeline

RAHUL VIJAY

Sales Head
14/419C, VAIKUND HOUSE AKKALAKADU ROAD, NADAKKAVU PO, ERNAKULAM,KL

Summary

Experienced Sales Manager in the Building Material industry, Skilled in Retail & Project sales, Key Account & Vendor management, Team Management, Market analysis, Business development, & Goal Setting.

Overview

21
21
years of professional experience
1
1
Certification

Work History

AGM SALES

Dorfen Global Pvt Ltd
Cochin, Kerala
09.2023 - Current
  • Heading and overseeing all sales activities, including revenue generation, sales forecasting, and meeting targets through effective leadership.
  • Managed a team of 20 including sales, marketing and estimation team.
  • Recruiting, training, and appraising sales teams, ensuring they are motivated and aligned with company goals.
  • Expanded brand visibility through targeted marketing campaigns and strategic partnerships.
  • Established and nurtured relationships with key influencers, partners, and industry stakeholders to support market expansion.
  • Led initiatives for opening new sales channels, including new showroom locations.
  • Coordinated both ATL (Above The Line) and BTL (Below The Line) marketing activities to enhance market penetration.
  • Participated in industry events, exhibitions, and conferences to promote brand presence and generate new business opportunities.
  • Working closely with other departments like accounts, production, and services to ensure the company's overall growth and smooth operations.

Sr. Regional Manager - South

Aparna Enterprises Ltd
Kerala Karnataka & Tamil Nadu, India
2 2023 - 08.2023
  • Responsible for business development of 3 States, Kerala, Karnataka & Tamil Nadu for Okotech uPVC Profiles.
  • Leading team of 6 Area Sales Managers to achieve assigned target of business development and Fabricator appointment.
  • Implementing strategies to increase market share and profitability.
  • Defined clear targets and objectives and communicated to team members.
  • Monitored team performance by actively engaging in and observing day to day activities.
  • Proven ability to learn quickly and adapt to new situations.
  • Exercised leadership capabilities by successfully motivating and inspiring team.
  • Used critical thinking to break down problems, evaluate solutions and make decisions.
  • Demonstrated respect, friendliness and willingness to help wherever needed.
  • Demonstrated strong organizational and time management skills while managing multiple projects

Regional Head

Fenesta Building Systems
Tamil Nadu , India
10.2017 - 01.2023
  • Business development in assigned territory of Tamil Nadu
  • Handling team of 5 Channel Sales Managers, 4 Services Engineers and 9 Channel partners
  • Monitored staff performance by actively engaging in and observing day-to-day activities
  • Taking care of overall sales and service activities in territory
  • Defined clear targets and objectives and communicated to other team members
  • Produced 2 reports per week to analyze job performance against team goals
  • Reviewed financial reports to identify potential issues, cost saving opportunities and significant departures from budget
  • Expanding network by appointing new Channel Partner /dealer
  • Market analysis and strategy planning for business development
  • Periodic performance analysis of team and channel partners and providing Training
  • Creating brand awareness through effective marketing activities
  • Represented company at various regional & national events.
  • Achieved target of Project sales in Kerala by developing Key Accounts
  • Market penetration through Channel Partners / dealers for Hospitality and Boutique projects
  • Developed rapport with leading Builders and Architects
  • Lead Generation and Business development through 9 Partner showrooms across Kerala
  • Created brand awareness through effective marketing activities like BTL, participation in Trade Expo, and architect & builders association meetings
  • Products handled: Fenesta uPVC, Systems Aluminium, WPC door and Engineered wooden Doors.

Area Manager

NCL Altek & Seccolor Ltd
Kerala, India
02.2015 - 10.2017
  • Business development and sales target achievement through dealers network
  • Getting brand specified in Government projects through PWD and CPWD
  • Key Account creation and management
  • Rapport with leading Builders and Architects
  • Credit limit setting for dealers and payment collection on time
  • Ensuring 0 outstanding beyond assigned credit limit
  • Planned operations to meet established schedules, factoring in order demands and business forecasts
  • Products handled: NCL Seccolor Color Coated GI windows, NCL Wintech uPVC windows and NCL ABS internal doors.

Marketing Manager

Aquqplast India
Kerala, India
12.2011 - 01.2015
  • Handling team of 3 sales and 2 Services engineers
  • Met with customers to discuss and ascertain needs, tailor solutions and close deals
  • Overall profitability of branch by maintaining credit limit & payment collection from sites and increasing sales
  • Key Account management
  • Established successful account relationships by building rapport and maintaining consistent communication
  • Executed search engine marketing, advertising and public relations campaigns to generate demand and sales leads
  • Resolved customer issues quickly to close deals and boost client satisfaction
  • Researched competitors' activities and products to uncover new trends
  • Quoted prices, credit terms and other bid specifications
  • Product: NCL Wintech uPVC Doors & Windows

Area Manager

Indroyal Furniture Pvt.Ltd
Cochin, India
04.2011 - 11.2011
  • Institution sales of Branded furniture in Central Kerala
  • Getting product specified by Architects and promotion through interior designers
  • Ensuring showroom visit by influencers
  • Closely working with Architects and interior designers to match expectations and customize furniture suitable to their project.

Territory Manager

Shriram Fortune Solutions Ltd
Cochin, India
10.2008 - 03.2011
  • Achieving sales target for Financial products
  • Leading team of 5 sales executives to generate business from Central Kerala
  • Ensuring clear understanding of product by customer
  • Ensuring proper documentation of client details for hazel free process
  • Products Handled: FD, Debentures, Life Insurance, General Insurance, Medical Insurance & Mutual Funds.

Asst. Manager

Thomson Group Pvt.Ltd
Cochin, India
08.2007 - 09.2008
  • New product launch of “Multiwood” - uPVC board
  • Product and brand introduction to Architects and Interior designers
  • Organizing trainings for carpenters and interior designers about workability of product
  • Dealer appointment for product
  • Coordination with warehouse for stock availability and supply of material to site.

Trainee

Premier Steels & Aluminium Industries- BDE
Chengannur, India
06.2003 - 05.2005
  • Small scale industry with production of Stainless steel and Aluminium utensils
  • Retail business and sales promotion
  • Payment collection and credit management.
  • Participated in on-the-job training, working closely with supervisors and co-workers and asking appropriate questions
  • Shadowed senior team members to learn all related jobs and tasks

Education

MBA - Marketing & HR

MG UNIVERSITY

Bachelor of Science - Chemistry

N.S.S.HINDU COLLEGE

Languages

ENGLISH
Advanced
HINDI
Advanced
MALAYALAM
Advanced
TAMIL
Intermediate

Accomplishments

  • Got promoted as Asst.Manager in 2020 and as Regional Head in the FY 2022 at Fenesta Building Systems.
  • Booking and Execution of multiple projects worth more than 200 Lakhs in the FY 2020 -21 & 2021-22 at Fenesta Building Systems.
  • Appointed new Channel Partners in Tamil Nadu for Fenesta Building Systems.
  • Ranked 2nd in Pan India for business mobilization in the year 2010-2011 at Shriram Fortune Solutions Ltd


Certification

  • Certificate of Completion – MS Advance Excel by TATA Steels

  • Certificate of Completion – MS Office by TATA Steels
  • Certificate of Completion – Sales ABC : Always Be Closing
  • Certificate of Completion – Managing Angry Customers
  • Certificate of Completion - Key Accounts Management

Skills

Key account growth

Negotiation expertise

Pipeline Management

Solution selling

Relationship Building

New Business Development

Key Account Management

Sales process

Verbal and written communication

Lead Generation

Business development and planning

Performance Management

Goal Setting

Team Oversight

B to B sales

Sales team training

Product Knowledge

Positive and upbeat

Persuasive Negotiations

Resolution-oriented

Promotional sales events

Bilingual in [Language]

Employee Coaching

Teamwork and Collaboration

Problem-Solving

Work Preference

Work Type

Full Time

Location Preference

On-Site

Important To Me

Career advancementWork-life balanceCompany Culture

Timeline

AGM SALES - Dorfen Global Pvt Ltd
09.2023 - Current
Regional Head - Fenesta Building Systems
10.2017 - 01.2023
Area Manager - NCL Altek & Seccolor Ltd
02.2015 - 10.2017
Marketing Manager - Aquqplast India
12.2011 - 01.2015
Area Manager - Indroyal Furniture Pvt.Ltd
04.2011 - 11.2011
Territory Manager - Shriram Fortune Solutions Ltd
10.2008 - 03.2011
Asst. Manager - Thomson Group Pvt.Ltd
08.2007 - 09.2008
Trainee - Premier Steels & Aluminium Industries- BDE
06.2003 - 05.2005
Sr. Regional Manager - South - Aparna Enterprises Ltd
2 2023 - 08.2023
MG UNIVERSITY - MBA, Marketing & HR
N.S.S.HINDU COLLEGE - Bachelor of Science, Chemistry
RAHUL VIJAYSales Head