Rahul Yemul
Mumbai
Summary
Dynamic and results-oriented professional with over 9 years of comprehensive experience in B2B demand generation, direct marketing solutions, and sales management. Proven expertise in project planning and management, lead generation, and sponsorship sales, with a track record of building strong relationships with key clients in leading markets like the USA, UK, and India. Adept at overseeing profit and loss management and leading high-performing teams, ensuring alignment with client objectives through the effective execution of diverse campaign tactics. Skilled in VIP relations and audience development for closed-door conferences and seminars. Dedicated to continuous business improvement and operational efficiency, leveraging data-driven insights to enhance revenue, maximize profitability, and drive strategic growth within competitive markets.
Overview
9
9
years of professional experience
Work History
Vice President of Client Success
The Blue Canton
Pune
04.2022 - Current
- Responsible for the overall profit and loss management of the B2B demand generation vertical, ensuring financial health and strategic growth.
- Leading and managing a team of 80 employees, including telecallers, research and quality analysts.
- Serving as the key point of contact for all clients, addressing marketing campaign inquiries, commercial matters, escalations and new project planning.
- Oversee the execution of various demand generation campaign tactics, including content syndication, appointment setting, use of intent data, and installation-based campaigns, ensuring alignment with client objectives.
- Working closely with all clients, including marketing agencies and media houses in the USA, UK, and India.
- Oversee day-to-day operations of the company, ensuring efficiency and alignment with organizational goals.
- Present periodic performance reports and metrics to the Co-Founder, Chief Marketing Officer, and other leadership team members, driving accountability and transparency.
Manager - B2B Sales & Channel Partner
Beyondskool
Mumbai
03.2021 - 03.2022
- Responsible for overseeing the efficient functioning of contact centers and sales operations.
- Managed profit and loss (P&L) for the outsourcing vertical, driving financial success and strategic growth.
- Skilled in sales operations, training, quality assurance, and compliance functions to enhance overall performance.
- Successfully established critical functions from scratch and expanded the team size from 10 agents to a highly effective force of over 90 agents across three centers.
- Reduced Customer Acquisition Cost (CAC) from INR 1700 to INR 600 within a four-month timeframe, significantly improving profitability.
- Proven track record of delivering exceptional results and driving business growth.
- Having a strong grasp of B2B sales, contact center operations, outsourcing dynamics, and sales management, with expertise in fostering strategic partnerships.
Sponsorship Sales (Freelancer)
Stargaze Ventures
Mumbai
01.2021 - 03.2021
- Collaborated with IP holders for sponsorship sales, specifically with Dada Saheb Phalke International and TPL.
- Engaged in film branding initiatives for various production houses, enhancing visibility and brand association.
Senior Manager - Partnership and Sponsorship Sales
Haut Monde India
Mumbai
10.2020 - 01.2021
- Created a compelling Sponsorship Deck to attract potential sponsors, outlining the scope for expanding digital marketing efforts.
- Conducted thorough research and analysis of industries, markets and brands to identify and evaluate new opportunities.
- Built strong networks and leveraged contacts to enhance and grow sponsorship opportunities.
- Consulted with prospective sponsors to understand their business requirements and tailor solutions accordingly.
- Developed customized, multi-faceted vertical and horizontal sponsorship packages, maximizing sponsors' access to target markets.
- Produced detailed, unique proposals that articulated objectives, opportunities, ROI and the overall value proposition.
- Secured and closed high-value, mutually beneficial deals with sponsors.
- Collaborated with internal teams to deliver on all aspects of agreements, ensuring the achievement of desired ROI.
Manager - VIP Relations and Audience Development
DatacenterDynamics
Mumbai
04.2018 - 03.2020
- Responsible for building relationships with the target universe of the buyer (Enterprise End Users + D.C Operators, Co-location + Cloud Service Providers, Consultants + Advisers)
- Planned, organized, and executed two Speed Networking Sessions, facilitating connections with up to 30 pre-agreed buyers on both Day 1 and Day 2 of each event.
- Facilitated face-to-face introductions between buyer groups and exhibitors/sponsors through pre-event and onsite interactions.
- Organized regional road trips to enhance and solidify relationships with key stakeholders.
- Built sustainable, long-term relationships with targeted departments and individuals within buyer companies.
- Monitored and oversaw the audience acquisition team to optimize registration efforts.
- Generated increased registrations from target buyer companies for the DCD Series of events.
- Created a comprehensive database of key individuals within targeted enterprise verticals, including DC Operators, Co-location companies, Cloud Service Providers, Consultants, and Advisers across each region in the Series.
- Secured attendance from appropriately qualified executives at target buyer companies, ensuring relevant job descriptions and levels of authority.
- Identified and engaged target individuals within buyer companies to maximize attendance at DCD events with relevant colleagues.
- Compiled and maintained a detailed database of key individuals within target operators, sharing insights with the broader research and sales teams.
Executive - Sponsorship Sales
Smart Cities Council India
Mumbai
09.2017 - 04.2018
- Conducted market research to identify potential sponsors.
- Responsible for generating sponsorships for the Smart Urbanation Convention & Expo.
- Engaged with key clients, including: JMC Projects, Action Construction Equipment, Everest Industries, Visaka Industries.
Executive - Delegate Sales
ASAPP Info Global Services Pvt. Ltd.
Mumbai
09.2017 - 04.2018
- Managed prestigious events, including: Construction World Annual Awards, Construction World - Architects & Builders Awards, Industrial Products Finder Awards
- Worked with ASAPP Conferences, a leading organizer of high-level infrastructure and construction business events in India.
- Coordinated with sponsors, vendors, and other stakeholders to ensure successful event execution.
Senior Executive - Marketing
Credence Integrated Marketing Pvt. Ltd.
Mumbai
03.2016 - 09.2017
- Responsible for delivering Direct Marketing solutions to customers.
- Expertise in Project Planning and Management.
- Managed end-to-end Project Fulfillment, including Data Build, Direct Mailing, Lead Generation, Audience Generation and Response Management.
- Specialized in generating leads for various Lead Generation campaigns.
- Key Clients to name some - Cisco, ITC Limited, Mahindra & Mahindra, Hindustan Times, and TCS.
Education
B.S.C.
Mumbai University
01-2016
H.S.C
Mumbai University
01-2012
S.S.C
Mumbai University
01-2010
Skills
- Sales and Marketing Strategy
- Lead Generation and Nurturing
- C-Level Relationship Management
- Project Management and Execution
- Audience Engagement and Generation
- Direct Marketing Campaigns
- Market Research and Analysis
- Database Development and Management
Timeline
Vice President of Client Success
The Blue Canton
04.2022 - Current
Manager - B2B Sales & Channel Partner
Beyondskool
03.2021 - 03.2022
Sponsorship Sales (Freelancer)
Stargaze Ventures
01.2021 - 03.2021
Senior Manager - Partnership and Sponsorship Sales
Haut Monde India
10.2020 - 01.2021
Manager - VIP Relations and Audience Development
DatacenterDynamics
04.2018 - 03.2020
Executive - Sponsorship Sales
Smart Cities Council India
09.2017 - 04.2018
Executive - Delegate Sales
ASAPP Info Global Services Pvt. Ltd.
09.2017 - 04.2018
Senior Executive - Marketing
Credence Integrated Marketing Pvt. Ltd.
03.2016 - 09.2017
B.S.C.
Mumbai University
H.S.C
Mumbai University
S.S.C
Mumbai University
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