Rahul Das

Expert in email marketing: skilled in segmentation, database management, DRIP and triggered campaigns, AMP emails, DNS setup, and targeted campaign execution. Proficient in designing, A/B testing, and optimizing for higher open rates and conversions.

SMS, RCS, and WhatsApp Marketing: Led campaigns that enhanced engagement and retention, driving significant increases in response rates. Utilized rich media (RCS) and personalized messaging to boost effectiveness across platforms.

CRM Management: Optimized systems for precise data and segmentation, boosting customer targeting, retention, and sales. Expertise in Salesforce Marketing Cloud, Netcore Cloud, and more, with a strong track record of reducing unsubscribe and churn rates.

Google Ads: Developed and optimized campaigns for higher ROI and lower cost-per-click through strategic keyword research and performance analysis. Expert in re-engagement, loyalty promotions, and customer advocacy via search and video campaigns.

Facebook & Instagram Ads: Managed campaigns to boost brand visibility and audience engagement, leveraging data-driven strategies. Expertise in targeted ads across both platforms for optimized performance.

Analytical Skills: Leveraged Google Analytics and CRM reports to track performance, generate insights, and inform strategic improvements.

Content and SEO: Collaborated on content promotion and SEO strategies, enhancing online visibility and driving qualified traffic.

Project Management: Managed multiple projects efficiently, collaborating with cross-functional teams to deliver integrated marketing solutions.

Innovation and Results Orientation: Developed creative marketing strategies that consistently delivered measurable results and adapted to performance data and market trends.

• Created plans and communicated deadlines to ensure projects were completed on time.
• Delivered services to customer locations within specific timeframes.
• Work closely with the Content team on day-to-day campaigns such as Google Ads, Facebook Ads, E-Mail Campaigns, and website content promotion.
• Analyze Google Analytics, Google Search Console, and other campaign reports for campaign improvement across all platforms to the highest standard.
• Work on content marketing and website structuring for optimized content, as well as content distribution on specific business niche sites, to gain more traction and qualified traffic.
• Work on the E-Mail Campaign to increase engagement and CTR as needed by the business. Check your email report on a regular basis to increase conversions through personalized content and other marketing efforts.
• Email domain warm-up, monitoring campaigns to check the strength and weakness to make the improvement.
• Work on Search Engine Optimization (SEO) for more engaging and business niche traffic.

• Planned marketing initiatives and leveraged referral networks to promote business development.
• Developed technical and non-technical marketing presentations, public relations campaigns, articles and newsletters.
• Analyzed SEO outreach goals and presented findings to marketing director.
• Optimized community outreach by securing sponsorships brands.
• Worked on E-Mail Marketing and SEO for better website performance.

• Prepare Calendar and execute campaigns. Check campaign performance regularly
• A/B Testing of Subject line and Layout.
• List segmentation on the basis of Campaign activity and optimize email content and subject line as per testing.
• Prepare CTR reports to analyze the campaign performance.
• Coordinate with content and design team to prepare campaigns according to Can-spam law.