RAHUL KALRA
Delhi
Summary
Creative Content and Marketing Strategist with over 5 years of expertise in social media management, influencer marketing, and strategic brand development. Proven ability to grow digital presence, secure cost-effective celebrity collaborations, and drive high engagement through realistic and innovative content strategies. Recognized 10x ROI through strategic celebrity and influencer collaborations, driving a 100% growth in social media presence within 18 months.
Overview
8
8
years of professional experience
1
1
Certification
Work History
Marcomm. Manager | Influencer Marketing Manager
Neemrana Hotels
12.2022 - Current
- Social Media Management: Managing social media and digital marketing for 18 leading heritage hotels of the Neemrana Group in India.
- Developed and implemented organic social media content strategies, achieving a follower growth from 20K to 40K within 18 months, resulting in a 2x increase in engagement rates.
- Influencer & Celebrity Collaborations: Strategically partnered with high-profile celebrities and influencers in relevant niches on a barter basis, resulting in a 200% increase in UGC inflow.
- Content Creation: Produced and edited 70% video-based content, significantly improving engagement and brand storytelling compared to the prior 20% video mix.
- Ensuring screen presence and video creation as necessary.
- Media Relations: Secured coverage from top news portals, magazines, and media outlets, boosting the brand's reputation and visibility.
- Guest Relations Management: Streamlined feedback management across 8 OTAs, leading to enhanced satisfaction ratings for all the 18 heritage properties.
- Technology Integration: Collaborated with hotel GM's to implement tech solutions such as AI integrated feedback software, digital check-in applications that improve operational efficiency and digital presence, resulting in an improvement of 60% customer feedback.
- Google Ads & SEO: Increased revenue via website through targeted Google search and display ads along with strategic content campaigns.
- Implemented customer feedback mechanisms to gather insights by onground interactions with customers, using this information to guide strategic planning and decision-making, resulting in introducing a Key Package of an "Intimate feast dinner" which was sold out for the first 3 months, and still in high demand.
- Developed and executed marketing strategies that effectively communicated brand values, increasing brand recognition. Ensured we implement Heritage and not Luxury.
- Fostered partnerships with industry leaders, enhancing company's reputation and creating new business opportunities, such as active OTA partnerships, and Media Partnerships.
Influencer Marketing Strategist
Freelancer
01.2019 - Current
- Built and maintained a network of 500+ influencers, crafting unique influencer led campaigns that enhanced brand visibility for small scale and mid-scale brand like Caratlane, Voyage Eyewear, Crowne Plaza Okhla & Mayur Vihar, Beauty Concepts, Escaro Royale, Deco Window, Fiona Diamonds, Clove Dental, Anytime Fitness Giva, and few local designers.
- Focused on campaign communication to maximize impact and engagement. Ensured every Campaign gets an Engagement between 3-8%.
- Leveraged my expertise in photography, videography, and editing to create and produce high-quality content, enhancing brand visibility and strengthening their digital presence.
- Worked on Retainer with Pacific Malls, Ambience Malls, for their monthly influencer activations.
- Worked on guest listing for events for brands like Guess, Timex, etc
Content Creator
The Street Stalkers
01.2017 - Current
- Developed creative content for over 1,000 brands across fashion, lifestyle, and travel categories, achieving 100% client satisfaction
- Revamped messaging with humor and relatability, driving higher audience engagement
- Secured features in prominent publications such as Deccan Chronicle, and Social Ketchup etc, for the creative content done.
Education
Senior Secondary - PCM
Central Board of Secondary Education
Ambala Cantt03.2010
Higher Secondary -
Central Board of Secondary Education
Ambala Cantt03.2009
Skills
Social Media Management
Email Marketing
SEO & Content Strategy
Influencer Marketing and Celebrity Collaborations
Content Creation and Visual Storytelling
A/B Testing
Guest Relations and Online Reputation Management
Stakeholder Coordination and High-Level Communication
AI Integration for Operational Efficiency Google Analytics
Media Buying
Content Writing
Certification
ROI: Achieved 10x ROI through barter-based partnerships with high-profile celebrities, with over 90% of collaborations executed at zero cost.
Verification on Instagram & Facebook: Organically verified the brand on major social platforms within two months of joining.
Timeline
Marcomm. Manager | Influencer Marketing Manager
Neemrana Hotels
12.2022 - Current
Influencer Marketing Strategist
Freelancer
01.2019 - Current
Content Creator
The Street Stalkers
01.2017 - Current
ROI: Achieved 10x ROI through barter-based partnerships with high-profile celebrities, with over 90% of collaborations executed at zero cost.
Verification on Instagram & Facebook: Organically verified the brand on major social platforms within two months of joining.
Senior Secondary - PCM
Central Board of Secondary Education
Higher Secondary -
Central Board of Secondary Education
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