Summary
Overview
Work History
Education
Skills
Timeline
Generic
Rahul Khurana

Rahul Khurana

Summary

Accomplished marketing leader with around 4 years of experience in strategic partnerships, high-performance campaign management, and multichannel marketing. Expertise in programmatic advertising, MMP platforms, Google Ads, and data-driven strategies to achieve measurable outcomes. Successfully generated over $350K in monthly revenue, developed proprietary marketing tools, and led a team of 10+ to deliver exceptional client results. Skilled at fostering long-term partnerships and implementing innovative solutions to boost ROI and drive brand growth.

Overview

4
4
years of professional experience

Work History

Senior Manager

3dot14 Mobitech, Collegedunia
01.2024 - Current
  • Digital Advertising Expertise: Manage and optimize campaigns across multiple channels, including Programmatic
  • Advertising (DSPs), Google Ads, Facebook Ads, Affiliate Marketing, and OEM Marketing to drive performance and brand awareness
  • Lead Campaign Delivery: Oversee supply and delivery teams to ensure successful execution of performance and branding campaigns for top clients like PhonePe, Paytm, Banco Azteca, BBVA Mexico, Uber, and Tata Neu and many more
  • Cost Optimization: Drive cost-effective strategies, monitor budgets, and optimize campaigns to maximize ROI while meeting performance goals
  • Reducing CACs of campaigns using multiple data-driven techniques
  • Platform Expertise: Hands-on experience with Mobile Measurement Platforms (MMPs) like Appsflyer, Branch, and other tracking tools to manage and analyze campaign performance
  • New Product Launches: Oversaw new product introductions, monitored product lifecycles, and ensured seamless integration into the market, contributing to portfolio diversification
  • Brand Management : Led the company's marketing team, handled content on the website, newsletter and social media channels

Key Account Manager

3dot14 Mobitech, Collegedunia
11.2022 - 01.2024
  • Build & Maintain Client Relationships: Develop and nurture strong relationships with key clients generating over $150K USD in monthly revenue, ensuring long-term business success and high client satisfaction
  • Manage Indirect Channel Business: Oversee the indirect channel business, managing over 30 global advertiser accounts and fostering strong partnerships with agencies like M&C Saatchi, Pivot Roots, ThinkMobile, and Group M
  • Client Needs Analysis: Gain a deep understanding of clients’ key needs and requirements, streamlining the process for acquiring new campaigns and ensuring a seamless flow of work
  • Relationship Expansion: Proactively expand relationships with existing clients by continuously proposing solutions that align with their evolving objectives and business goals.

Assistant Planning Manager

Fraazo
12.2021 - 09.2022
  • Develop Demand & Supply Plan: Create and manage the demand and supply plans for the Delhi NCR region, specifically focusing on the F&B and FMCG categories
  • Review Sales & Demand Drivers: Analyze and assess the sales plan and key demand drivers to ensure accurate forecasting
  • Coordinate with Sales & Marketing: Collaborate with the sales and marketing teams to review and validate sales and promotional plans for the allocated cities, ensuring alignment with forecast data
  • Engage with Investors: Present the growth strategy and future roadmap for the allocated cities to investors, keeping them informed of key developments
  • Forecast Evaluation: Solicit and gather feedback on various forecasts, presenting the data to key stakeholders and adjusting forecasts as needed
  • Monitor Market Intelligence: Continuously track and leverage market and sourcing intelligence to adjust inventory levels and ensure optimal stock availability
  • Support Scenario Planning: Assist in scenario analysis by providing insights on potential supply risks and forecasting uncertainties, ensuring readiness for various supply chain challenges.

Management Trainee

Sammunati Financial Intermediation and Services
05.2021 - 12.2021
  • Conceptualize Alternate Channel Partnerships: Develop strategies and structure designs for alternate channel partnerships to enhance business opportunities
  • Product Structure Design & Documentation: Design and develop product structures, including process notes, for effective management of alternate channel partnerships
  • Client Onboarding: Manage the onboarding process for clients involved in co-lending, business correspondence, and on- lending activities
  • Operational Flow Design: Develop operational workflows to streamline the management and navigation of alternate channel relationships
  • Cross-functional Coordination: Ensure smooth cross-functional collaboration and finalize engagement details for successful partnership execution
  • Design & Pilot Credit Products: Develop and pilot new credit products tailored to client needs, ensuring efficient implementation of production processes
  • Explore Financial Products for Smallholder Farmers: Investigate and develop microfinance, FD (Fixed Deposit), and RD (Recurring Deposit) products to support smallholder farmers.

Education

MBA - Agribusiness Management

Symbiosis Institute of International Business

B.sc - H) Microbiology

Jaipur National University

Skills

  • MMP Platforms
  • Campaign Optimisation
  • Programmatic Marketing
  • Client Onboarding
  • Microsoft Suite

Timeline

Senior Manager

3dot14 Mobitech, Collegedunia
01.2024 - Current

Key Account Manager

3dot14 Mobitech, Collegedunia
11.2022 - 01.2024

Assistant Planning Manager

Fraazo
12.2021 - 09.2022

Management Trainee

Sammunati Financial Intermediation and Services
05.2021 - 12.2021

B.sc - H) Microbiology

Jaipur National University

MBA - Agribusiness Management

Symbiosis Institute of International Business

Similar Profiles

CREATE PROFILE
Rahul Khurana