Dynamic Sales Strategist | Unlocking Business Potential through Innovative Go-to-Market Strategies & Customer Engagement Initiatives | 15+ Years of Experience in Business Development & Key Account Management"es into profitable regions.
Overview
16
16
years of professional experience
Work History
Asst. Sales Manager
Beam Global Spirits & Wine India Pvt. Ltd.
02.2017 - Current
Company Overview: Suntory Global Spirits
Spearheading the sales and business development functions with a team of 09 people.
Establishing the sales plans and objectives to be achieved in terms of market share, revenue in every business segment.
Conceptualizing & implementing strategies for acquiring business from competitors & utilizing maximum potential of existing retail account.
Implementing new plans, opportunities for growth, boundaries and constraints.
Planning & implementation of promotions & trade schemes.
Monitoring budget as per plan and executing properly in the market to get maximum revenue.
Data Analysis and forecasting about business.
Suntory Global Spirits
Area Sales Executive
Bacardi India Private Limited
Bhubaneswar, Odisha
04.2014 - 02.2017
Monitored sales team performance, analyzed sales data, and reported information to area managers.
Provided impactful sales training and motivated sales team members to drive revenue growth.
Established strong relationships with major accounts and key decision-makers to increase sales in designated territory.
Administered after sales service and planned stock & its projection.
Managed overall growth across retail and ON premises in terms of volume, market share & image.
Involved in the implementation, conception and execution of BTL activities.
Looked after customized brand events & customized occasion events.
Responsible for providing support in various marketing efforts for the promotion of products and brands in the assigned area.
Focus on high-value retailers, delivering tailored support to maximize partnerships and drive business growth..
Customer complaints are addressed promptly, with complex issues escalated to the relevant teams for swift resolution.
Boosted retailer network performance through performance monitoring and campaign support.
Successfully launched various premium brands in the market, including IMFL brands such as Bacardi Black, Bacardi Dragon Berry, Bacardi 90 ml, Bacardi Cola, and Lemonade, as well as FMFL brands like Grey Goose Vodka, Dewar's White Label Scotch Whisky, Bombay Sapphire Gin, and Camino Real Tequila.
Sales Executive
Bacardi India Private Limited
Bhubaneswar
10.2011 - 03.2014
Analyzed market trends and competitive landscape to identify opportunities for growth.
Implemented processes for cross-selling products or services based on customer needs.
Identified new potential markets and developed plans for targeting them.
Resolved customer complaints in a timely manner while providing excellent customer service.
Set and monitored sales targets for individual team members and the team as a whole.
Conducted market research to identify selling possibilities and evaluate customer needs.
Route Executive
Bengal Beverages (P) Limited
Kolkata, West Bengal
02.2011 - 10.2011
Maximized sales by keeping areas tidy, fully stocked and correctly priced.
Drove sales of company products and services by meeting with customers using strategic and organized approach.
Increased profitability and revenue by identifying customer needs and determining appropriate offerings.
Maintained well-stocked and organized sales floor with latest merchandise to drive sustained sales revenue.
Conducted market research to identify selling possibilities and evaluate customer needs.
Collaborated with marketing teams to develop and implement promotional strategies and campaigns.
Monitored market trends, competitor activities, and product developments to adjust sales strategies accordingly.
Identified new potential markets and developed plans for targeting them.
Assistant Manager
Brand Alloys Limited (Eurasia Group)
Kolkata, West Bengal
10.2009 - 01.2011
Offered hands-on assistance to customers, assessing needs, and maintaining current knowledge of consumer preferences.
Completed regular inventory counts to verify stock levels, address discrepancies, and forecast future needs.
Generated repeat business through exceptional customer service.
Monitored cash intake and deposit records, increasing accuracy, and reducing discrepancies.
Executive Sales Coordinator at Beam Global Spirits & Wine India Private LimitedExecutive Sales Coordinator at Beam Global Spirits & Wine India Private Limited