RAHUL NIGAM
Creative Director
Faridabad
Summary
A seasoned Creative Director with more than 2 decades of experience in many facets of Retail, BTL Activities & Digital Social Media Marketing. Have a passion for fresh and original creative solutions combined with a level-headed creative conceptualization and implementation, rational and hands-on approach, that has led to an impressive portfolio of excellent concept and award-winning projects.
Overview
20
20
years of professional experience
2006
2006
years of post-secondary education
2
2
Languages
Work History
Design Consultant – Retail, BTL and Digital Marketing
Trigital Solutions
08.2020 - Current
- Design or create online and offline graphics to meet specific commercial or promotional needs, such as presentations, campaigns, videos, collateral and online/offline marketing campaigns beside building VM activities for clients.
- Responsible to oversee all our internal and customer facing marketing materials. Retain and refined the design parameters (style guide) and specifications for all Indian and International clients (VLCC, M1xchange, TATA Mutual Funds, Jindal, Sonalika Tractors etc.) which lead to business growth.
- Lead a team of graphics designers, video editors, 3d designers and copy writers to meet marketing / servicing team needs around visuals for Retail, BTL, Web, Social Media Campaigns.
Design Consultant – Retail & VM
Creative Factor
05.2019 - 06.2020
- The project involved building of an entire lab for ITI-Cuttak to give enhanced experience and showcase of Schneider to the Ministers and IAS officers of Orrisa government.
- Presented the design & branding concepts to the Schenider Directors as this was also a brand building of the company to the entire ministry of Orrisa. This includes showcasing of building in an actual working environmental displays and usage of the product on ground levels.
- This involved working on the end to end recce of the entire plant, civil drawings, layouts, 3D of the entire area, graphics and VM (including working hand in hand with the government civil contractors & fabricators) & executed the project which was inaugurated by the Chief Minister of Orissa.
Design Consultant – Retail Design & BTL Activities
Rahul Nigam
10.2017 - 12.2019
- Worked closely with various clients & agencies (ARC Worldwide, Publicis Group) to interpret the brief and to developed design concepts rollouts for their clients like Marlboro, JK Tyres, Warmex, Escorts Tractor etc.
- Considering the requirements of construction, installation and fit-out with an awareness of the properties of materials.
- Demonstrated abilities of delivering projects as per scheduled timelines.
Associate Creative Director – Retail
Cheil Worldwide (Samsung internal agency)
05.2012 - 10.2017
- Managing assignment evaluation and dissemination as well as acquiring final approvals of the design specification.
- Administering rollout of the Samsung Premium Experience Stores (SES) all over India.
- Formulating and executing training programs for partners to ensure smooth rollout of the process.
- Overseeing consultancy input within the defined budget; acquiring final approvals of the design specification.
- Conceptualizing, creating layout and finalizing designs; leading brainstorming sessions with creative team to develop campaigns based on client's needs.
- Interacting and liaising between client’s (HO & Regional) and directed assignment at the regional level.
- Established design criteria, timelines, budgets and goals for concept stores and retail shops.
- Directing research for retail design assignment related specifications.
- Made site visits, attended installations and evaluated fixture and design performance.
- Played a key role in formulating strategy and design development for the biggest rollout of the Samsung Premium Mobile Outlet; managing and leading the complete creative team.
- Spearheaded design implementation and management of over 2000 outlets in organized as well as unorganized trade including LFR's, MR, RR & other store formats.
- Essayed a key role in implementing new initiatives such as conceptualising designs as per International standards for new store openings.
- Reduced cost by identifying & developing new vendors for fabrication and material sourcing.
Sr. Retail Head – Creative
Solutions-Digitas (Publicis Groupe Worldwide)
02.2005 - 05.2012
- Led various designs and setups of Retail Outlets including Visual Merchandising, Exhibition, Events & Promotions, Mall Activities for multiple clients like HP, Samsung, LG, TATA, HUL, ITC, HPCL, Intel, Cisco, Nerolac, GPI, Pedigree and Gillette.
- Carried out planning, designing, fabrication & installation of Shops in Shops inside Tesco-Malaysia for HP.
- Designed HP-RPS & HP Retail Stores for Indonesia & China.
- Led the Tata Khet Se & Tata Kishan Sansar assignment involving designing, costing, production & execution of different stores including C &C and also created Retail manuals for both the Tata Formats of their upcoming stores.
Education
PG Certificate Course - Retail Shop & Office Design
Institute of Design Engineering and Art (Rai Foundation)
Multimedia Designing & Publishing - undefined
CABA Innovative
Skills
- Creative Design & Conceptual Development
- Retail Store (Interior, Exterior & Planogramming)
- Exhibition & Events Design
- Retail Rollouts & Administration
Portfolio Links
- Https://www.linkedin.com/in/rahullnigamm/
- Https://www.behance.net/gallery/88660383/Creative-Portfolio
- Https://www.behance.net/rahulnigam1
Personal Information
Date of Birth: 03/06/76
Profile Snapshot
A seasoned Creative Director with more than 2 decades of experience in many facets of Retail, BTL Activities & Digital Social Media Marketing. Have a passion for fresh and original creative solutions combined with a level-headed creative conceptualization and implementation, rational and hands-on approach, that has led to an impressive portfolio of excellent concept and award-winning projects.
Timeline
Design Consultant – Retail, BTL and Digital Marketing
Trigital Solutions
08.2020 - Current
Design Consultant – Retail & VM
Creative Factor
05.2019 - 06.2020
Design Consultant – Retail Design & BTL Activities
Rahul Nigam
10.2017 - 12.2019
Associate Creative Director – Retail
Cheil Worldwide (Samsung internal agency)
05.2012 - 10.2017
Sr. Retail Head – Creative
Solutions-Digitas (Publicis Groupe Worldwide)
02.2005 - 05.2012
Multimedia Designing & Publishing - undefined
CABA Innovative
PG Certificate Course - Retail Shop & Office Design
Institute of Design Engineering and Art (Rai Foundation)
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