Rahul Rattiwal
Summary
From Optimizing Ad Spend to Directing AI-Generated Stories — Former performance marketer (7x ROAS for brands) now building the future of content: AI video, AI imagery, and copy engineered to perform
Overview
7
7
years of professional experience
Work History
AI Artist/Video Creator
Self Employed
01.2025 - Current
- Produced AI-generated videos through Google Veo and HeyGen, removing manual recording needs, which significantly increased viewer engagement.
- Enhanced visual content by generating realistic images with Midjourney and other AI tools, improving overall branding impact.
- Streamlined video and image production processes with AI tools, improving workflow and saving time.
- Partnered with creators to ensure content consistency with brand standards, resulting in high-quality visuals that improved retention rates.
- Developed AI-driven automations using n8n, Zapier, and similar tools to enhance task management.
Digital Marketing Consultant
Self-Employed
06.2023 - Current
- Client: Urban Chic Boutique:
- Developed and executed targeted ad campaigns for fashion rebels, enhancing brand visibility and customer engagement.
- Managed monthly ad budget of $9000, optimizing resource allocation for maximum campaign effectiveness.
- Created user-friendly sales funnel on website, streamlining shopper journey from product exploration to purchase.
- Results: The implemented strategies led to a 6x return on ad spend (ROAS) and an average order value with around 80% profit on every sale, demonstrating the effectiveness of the targeted ad campaigns and the optimized sales funnel.
Digital Marketing Consultant
Self-Employed
02.2022 - Current
- Client: Kim Fruci, Relationship Coach:
- Developed and implemented comprehensive digital marketing strategy that enhanced lead generation and customer acquisition.
- Created targeted meta ads that engaged individuals seeking relationship guidance, significantly boosting brand visibility and customer engagement.
- Managed average ad spend of $4000 per month, optimizing budget to achieve return on investment of 5 to 6x.
- Designed a sales funnel that guided potential clients from curiosity to commitment.
- ROAS is around 5 to 6x
Digital Marketing Consultant
Self-Employed
09.2021 - Current
- Client: FuelBoost Systems:
- Developed and implemented a comprehensive digital marketing strategy to increase lead generation and customer acquisition.
- Achieved impressive results, generating over ₹1,65,000 worth of leads and achieving a return on ad spend (ROAS) of up to 7x.
- Created laser-targeted ads for car enthusiasts, increasing brand visibility and customer engagement.
- Crafted compelling ad copy that communicated brand's value proposition and generated interest among target audience.
- Utilized Facebook's pixel to track user behavior, retarget potential customers, and optimize ad performance.
- Designed and optimized user-friendly landing page, facilitating customer conversion and improving overall user experience.
Digital Marketing Consultant
Self-Employed
05.2019 - 09.2020
- Managed paid media across Facebook and Instagram to generate leads and increase brand visibility for client.
- Created and optimized email campaigns targeting prospects and customers to ensure effective communication and engagement.
- Optimized websites and funnels to enhance user experience and drive conversions using data-driven insights and best practices.
Education
Bachelor of Computer Applications -
Punjab University
Chandigarh05-2023
DAV sen sec school
Abohar03-2020
Skills
- Video Creation
- Image generation
- Video production
- Artificial Intelligence (AI)
- AI tools
- Creative AI Applications
- Content Strategy
- Visual storytelling
- Content strategy
Timeline
AI Artist/Video Creator
Self Employed
01.2025 - Current
Digital Marketing Consultant
Self-Employed
06.2023 - Current
Digital Marketing Consultant
Self-Employed
02.2022 - Current
Digital Marketing Consultant
Self-Employed
09.2021 - Current
Digital Marketing Consultant
Self-Employed
05.2019 - 09.2020
Bachelor of Computer Applications -
Punjab University
DAV sen sec school