Rainah Sharma
Hyderabad,India
Summary
Dynamic and results-driven wine professional with proven expertise in delivering premium wine-led experiences, large-format consumer activations, and corporate wine engagement programs. Successfully spearheaded 250+ structured wine training sessions across five-star hotels, A-grade outlets, and hospitality institutions, while also orchestrating high-volume tastings and curated events for corporates, HNIs, and luxury venues across Telangana and Odisha.
Recognized for advanced sensory evaluation, immersive food and wine pairings, and a storytelling-driven approach that builds lasting brand affinity. Adept at cross-functional collaboration with sales, marketing, and retail teams to drive visibility, brand loyalty, and high-impact consumer conversion. Committed to simplifying wine education through engaging and memorable experiences that strengthen both brand image and commercial performance.
Overview
5
5
years of professional experience
4
4
years of post-secondary education
Work history
Assistant Manager - Wine Tastings & Experiences
Sula Vineyards
Hyderabad, Telangana
08.2023 - 04.2025
- Led 250+ structured wine training sessions across five-star hotels, A-grade outlets, and luxury bars, significantly upskilling F&B staff and enhancing product visibility in Hyderabad and Odisha.
- Orchestrated high-volume wine tastings for 800 to 3000+ consumers per quarter, delivering immersive brand experiences that translated into increased awareness, premium listings, and repeat purchase behaviour.
- Designed and executed curated wine experiences for corporate clients such as Deloitte, T-Hub, Infosys, and Google—tailored to high-level decision-makers and enhancing brand equity through experiential storytelling.
- Represented Sula at VIP and HNI events, elevating brand image through refined wine service, pairing activations, and influencer engagement.
- Led Sula’s Wine Education and Awareness Programs for IIHMs and other hospitality institutions, cultivating future wine professionals and driving brand credibility in the education space.
- Collaborated with marketing and events teams to conceptualize and deliver experience-led activations, launches, and themed tastings aligned with seasonal campaigns and market trends.
- Identified and maximized key sponsorship and sampling opportunities, amplifying brand presence at high-traffic, high-relevance touchpoints.
- Built strong B2B relationships across hotels, corporates, and hospitality training institutes, ensuring sustained engagement and repeat brand inclusion in private and institutional events.
- Developed and delivered advanced staff training modules focused on varietal knowledge, service standards, and upsell strategies, improving guest satisfaction and brand perception.
- Supported product placement through experiential advocacy, enabling premium labels to secure shelf space and improved pull-through in both retail and on-trade channels.
Admission Coordinator
Unifees
Dehradun, Uttarakhand
08.2022 - 12.2022
- Career counselling services to students interested in pursuing education in the UK and Singapore.
- Assisted students through the admission process, including application filing, documentation submission and visa requirements in India and South Africa.
- Provided post-admission support to students, including travel arrangements, accommodation, and other related services.
Public Relations Manager
Community Service Club
Singapore, Singapore
08.2020 - 09.2021
- Developed and designed promotional material, including posters, invitations to publicize events, and managed all associated promotional activities to drive attendance and engagement on ground and through social media account.
- Conducted a series of events for our club members to enhance engagement.
- Successfully raised and donated a total of $1137.28 for St. John's Home for elderly persons new home in Singapore.
Education
B.A.(HONS) - Business and Finance
Coventry University
Coventry 02.2019 - 01.2022
Diploma in - Business Administration
PSB Academy, Singapore
Singapore 01.2018 - 01.2019
WSET Level 1 -
Wine and Spirit Education Trust
01.2023 - 01.2023
WSET Level 2 -
Wine and Spirit Education Trust
03.2023 - 03.2023
WSET Level 3 -
Wine and Spirit Education Trust
04.2025 - 04.2025
Skills
- Brand Advocacy
- Wine Marketing
- Event coordination
- Wine and Food pairing
- Relationship management
- Experiences and events expert
- Advanced sensory tasting skills
- Hosting corporate wine tastings
- Budgeting, cost and consumption control
Websites
Desired Position(s)
- Brand Ambassador/ Trade Ambassador
- Tasting and Events Manager
- Wine Consultant/Specialist
- Portfolio Advocate for Wines
- Wine Marketing Manager
Languages
English
Fluent
Urdu
Advanced
Hindi
Advanced
Affiliations
- Reading philosophy and publications on Metaphysics
- Writing Free Style Poetry
- Playing Badminton
Timeline
WSET Level 3 -
Wine and Spirit Education Trust
04.2025 - 04.2025
Assistant Manager - Wine Tastings & Experiences
Sula Vineyards
08.2023 - 04.2025
WSET Level 2 -
Wine and Spirit Education Trust
03.2023 - 03.2023
WSET Level 1 -
Wine and Spirit Education Trust
01.2023 - 01.2023
Admission Coordinator
Unifees
08.2022 - 12.2022
Public Relations Manager
Community Service Club
08.2020 - 09.2021
B.A.(HONS) - Business and Finance
Coventry University
02.2019 - 01.2022
Diploma in - Business Administration
PSB Academy, Singapore
01.2018 - 01.2019
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