Raisy Newbiga
Chennai
Summary
Marketing Professional with 5+ years of experience with proven ability to develop data-driven content and strategies that drive user acquisition and brand engagement. Eager to leverage my strategic thinking and content knowledge to deliver impactful product marketing initiatives and accelerate business growth.
Overview
5
5
years of professional experience
1
1
Certification
Work History
Content Marketer
Galaxy Weblinks
Remote
06.2022 - Current
- Developed and executed data-driven content plans across various platforms (blogs, website copy, social media) that nurtured leads throughout the sales funnel.
- Increased website traffic by 40% and brand engagement by 55%.
- Managed content creation teams, ensuring brand voice and style consistency.
- Mapped Customer Journey and Developed content for customer journeys (TOFU, MOFU, BOFU) to engage target audiences at each stage.
- Collaborated with designers, sales personnel, social media specialists, and other stakeholders to ensure seamless content integration across marketing channels.
Content Strategist & Project Manager
EduBrain Group
New Delhi
04.2020 - 05.2022
- Crafted high-performing content to drive product awareness, user acquisition, and lead generation.
- Analyzed content performance using marketing data analytics to optimize strategies for maximum impact on product metrics.
- Utilized SEO best practices to enhance content visibility and improve organic ranking.
- Worked closely with marketing and sales teams to tailor content to resonate with target audiences and address customer needs.
Content Specialist
Witstuners Consulting
Chennai
01.2019 - 02.2020
- Supported the content marketing team by researching, writing, and editing various content formats (blog posts, website copy, social media captions).
- Assisted with content promotion and distribution strategies to maximize reach and engagement.
- Contributed to the development of content calendars and editorial workflows, ensuring timely content delivery.
- Gained experience in content management systems (CMS) for content organization and publication.
Education
MBA -
Bharathiyar University
05.2018
B-Sc -
Bharathidasan University
03.2016
Skills
- Website Copywriting & Editing
- Content Marketing & Strategy
- Wordpress CMS
- Conversion Rate Optimization (CRO)
- Market Research & Competitive Analysis
- Marketing Analytics
- Cross-Functional Collaboration
- Project Management
- Communication Skills
- Creativity and Storytelling
- Customer Focus
Certification
- Advanced Google Analytics - 2024
- Digital Marketing Certification - Intellipaat/IIT Madras - 2022
- Content Marketing Certification - Hubspot - 2022
Accomplishments
- Best Marketing Coordinator
- University Topper (Gold Medalist)
Languages
Tamil
First Language
English
Advanced (C1)
C1
References
References available upon request.
Timeline
Content Marketer
Galaxy Weblinks
06.2022 - Current
Content Strategist & Project Manager
EduBrain Group
04.2020 - 05.2022
Content Specialist
Witstuners Consulting
01.2019 - 02.2020
MBA -
Bharathiyar University
B-Sc -
Bharathidasan University
- Advanced Google Analytics - 2024
- Digital Marketing Certification - Intellipaat/IIT Madras - 2022
- Content Marketing Certification - Hubspot - 2022
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