Raj Gautam

Inspiring Professor brings advanced teaching skills and department leadership experience. Goal-oriented to advance department, improve teaching and modernize courses. Extensive background in research and university fundraising.

• Do It,,, Now or Never. Procrastination As a Backlog to Employee Productivity, Journal of Positive School Psychology, Vol 6 no (3), pp 5796-5811, MM/DD/YY
• Marketing in Digital Era: Emerging factors for Business Success, SEMCOM Management and Technology Review, vol (8), issue 1, pp.20-26, MM/DD/YY
• SAARC and Foreign Trade of India: Issues and challenges Ahead, Think India Journal, Vol-22-Issue-3-July-September-2019, MM/DD/YY
• Corporate Loan Strategies By Public Sector And Private Sector Banks In India, Think India Journal, Vol-22-Issue-14-December- 2019, pp 831-845, MM/DD/YY
• Pricing Strategies of SMEs Manufacturing Textiles items, Textile Trends, January 2020, Pp 36-42, MM/DD/YY
• Customer Retention and Customer Compliant Handling Strategies in Indian Banking Sector - A Comparative Analysis of Public Sector and Private Sector Banks in India, International Journal of Management Studies, Vol.-V, Issue - 3(2), pp 106-115, MM/DD/YY
• Service Quality in Accredited and Non- Accredited Private Hospitals of Punjab: A Comparative study, Indian Journal of Commerce & Management Studies, 2017,July, Vol VIII, I(2), pp 40-47, MM/DD/YY
• INTERNATIONAL MARKETING CHANNELS ADOPTED BY SMALL AND MEDIUM TEXTILE MANUFACTURING UNITS IN PUNJAB, INSPIRA- Journal of Commerce, Economics & Computer Science, vol 3(2), pp 103-112, MM/DD/YY
• Patients Perspective About Health Care Service Quality in Private Hospitals in Punjab, International Journal of Management Studies, Vol IV,(special issue, Sept), pp 1-09, MM/DD/YY
• Marketing Mix strategies in Indian Banking: Comparative Analysis of Public and Private Sector Banks, Researchers World, 2017 July, Vol VIII(3)2, PP. 35-45, MM/DD/YY
• Competitive Analysis of Indian Banks: A Comparison of Public Sector and Private sector Banks in India, International Journal of Management Studies, Vol IV(3), MM/DD/YY
• Women Participation in Indian MSMEs in Globalized Era, International Journal of Information, Business and Management, 2016, Vol 8(2), pp 277-288, MM/DD/YY
• Purchase Decision of Indian Consumers: The factors of Attraction while Purchasing Car, Journal Studies in Business and Economics, Vol 9No 3, pp 29-42, MM/DD/YY
• Success Determination by Innovation: A Theoretical Approach in Marketing, Quality Innovation Prosperity Journal, Vol,XVI no (i), pp 32-38, MM/DD/YY
• Internet Marketing Usage by Small Indian Entrepreneurs: An Exploratory study of Punjab, International Review of Management and Marketing, Vol 2(1), pp 43-51, MM/DD/YY
• Product Strategies and Advertising of Small Firms, Indian Journal of Marketing, Vol 42 No(3), pp 37-45, MM/DD/YY
• Export Barriers of Indian Manufacturers: Issues at Company, National and International Levels, International Journal of Information, Business and Management, Vol 4 no (i) may, pp 320-330, MM/DD/YY
• Liberalization impact on Indian Small Industries: An empirical study of Punjab, Business Intelligence Journal, Vol 5(1), pp 113-122, MM/DD/YY
• Marketing Mix Strategies of Indian Small Firms: Punjab Experience, Management &Marketing Journal, Vol 9 No2, pp 195-216, MM/DD/YY
• Competitive Perception of Small Indian Manufacturers: A study of Punjab Units, Journal of Competitiveness, Issue (3), pp 27-40, MM/DD/YY
• Marketing Barriers of Small Firms : The Punjab Perspective, Small Enterprises Development, Mangement and Extention Journal (SEDME), Vol 38(i), pp.61-74, MM/DD/YY
• Branding and Market Practices of Small Entrepreneurs of India, International Journal of Information, Business and Management, Vol l3 No 2, pp 110-137, MM/DD/YY
• Small Scale Industries of Punjab: An Overview, ICFAI Journal of Management Research, Volume 8(3), pp. 37-44, MM/DD/YY

• The Brave New World for Higher Ed Marketers, American Marketing Association, 06/23/20, 06/24/20
• Trade, quality & safety of health products in the time of covid-19: what lessons so far?, United nations industrial development organization, 06/11/20, MM/DD/YY
• 11th Edition of GW Global Entrepreneurship Conference Week, International Council for Small Business, 10/25/21, 10/29/21
• Fireside Chat with Gita Gopinath, NYU Stern's Center for Global Economy and Business, MM/DD/YY, MM/DD/YY
• ISB Leadership Summit, Indian School of Business (ISB), 11/21/14, MM/DD/YY
• Contract Faculty in Higher Education Institutes: Will it improve Education, Indian Institute of Management(IIM), 08/11/14, 08/13/14
• Internet Marketing; A beneficiary Tool in Marketing, Footwear Design and Development Institute,(FDDI), 09/28/13, 09/29/13
• Business Practices of Small and Medium Entrepreneurs in the Globalized Era, Entrepreneurship Development Institute of India (EDII), 02/20/13, 02/22/13
• Viral Marketing: Its Impact on Growth of FMCG Industry, Chandigarh Group of Colleges, Jhanjeri, 03/27/14, 03/28/14
• Challenges of Indian Banking Sector in Emerging Global Scenario, Sri Guru Gobind Singh College, 02/06/12, MM/DD/YY

• Business Ethics (Seventh Edition), Manuel G. Velasquez, Pearson Education, 2016
• Marketing Practices and Strategies of Small Scale Industry, Raj Kumar Gautam, Lap Lambert Academic Publishing GmbH &Co KG, 2012

• HUMAN CAPITAL MANAGEMENT: A MODERN APPROACH TO HUMAN RESOURCE MANAGEMENT, Contemporary Issues and Challenges in Social Sciences and Management, 978-3-96492-412-4, Weser Books, MM/DD/YY
• Technology: A Novel Approach to Education, Managing Technology & Innovation in Teaching and Learning, 978-81-956748-2-4, Publication Wing, A2ZLearningHub LLP, MM/DD/YY
• Post Covid Education System- A Hindrance to Global, Teaching and Learning for Global Competence, 978-81-951230-6-3, Publication Wing, A2ZLearningHub LLP, MM/DD/YY