RAJ KUMAR

Company Overview: India's trusted leading Fashion & Lifestyle brand with over 484+ retail stores across PAN India & brand merchant on all leading marketplaces. The brand is known for emerging as one of the Finest Brands of Footwear and Clothing for Men, Women, and Kids. Among the largest marketplace brands having live inventory of 30L+ Footwear & 12L+ Apparel in 6 online warehouses

Key Responsibilities:

• Sales Management - Formulating joint business plan/monthly sales projections, Maintaining strong relationships with platform category managers/marketing managers to ensure optimal support and collaboration. Proficient in end-to-end account management, driving P&L. Develop and implement scalable growth strategies to maximize revenue, profitability, and market share across platforms.
• Marketplace Marketing - ecommerce marketing budget approval, planning & execution on all platforms like Amazon, Flipkart, Myntra, Ajio, Nykaa, Tata CliQ, Amazon UK, Amazon Turkey, Zepto etc.
• Approved Budget Execution - Finalizing the marketing plan (managed display & self-served search). Allocation of budget to suitable ad properties to ensure maximum visibility & ROI (Managed 80+ Cr INR ads budget in CY23, CY24 & CY25)
• Leading & managing all marketing ad campaigns - from ideation to planning to optimization and performance analysis (CRO, CTR, CPA, ROAS, ACOS), Calculation & performance reporting of display properties & search/performance campaigns (SP, SD, SB, PLA, PCA, SDB, CPD/CPM)
• Catalog Management - Leading & managing online catalog creation as per stock deadline, maintaining excellent listings hygiene with A+/enhance brand content
• Content Management - Leading eCommerce content (product images/videos, ad creatives, brand store creative, text content, etc.)
• Website Management - Facilitate the team for catalog, look & feel/aesthetics, order management, sales operations
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Achievements: Flipkart Top Flipstar 2023 (Highest GMV in North India, Top Advertiser) | Myntra Tech Threads 2023 (Best Men's Footwear Brand) | No. 1 Footwear Category Brand at Amazon.in (May, Oct 2023) | 48% NET SALES REVENUE YOY GROWTH of eCommerce segment (FY 22-23 390 Cr to FY 23-24 582 Cr)

Company Overview: Ecommerce Services Provider Offers All the Online services to Ecommerce D2C Merchants, SME's & B2B Organizations

• Develop and implement the strategy for development and management of online business, creating short-term and long-term business plans for online sales. Worked on 12+ categories, launched 100+ brands
• Managing the e-commerce platforms for product visibility, driving business revenue & sales. Hands-on understanding of the entire ecommerce operation systems
• Product research & sourcing, competition benchmarking
• End to end marketplaces actions (account registration, creating & managing product listings, FBA seller flex/f-assured smart fulfillment, A+ content | sponsored advertisement, promotions, sales deals, order management, payment reconciliation, return & claim management, disputes and grievances management, etc.) Driving objective (ROAS, ACOS, awareness & reach, product position, etc.) for ecommerce marketing campaigns
• Handling ecommerce operations/account management. Inventory & stock planning, forecasting & product positioning. Delivering monthly/quarterly revenue targets.
• Utilizing digital marketing ads (search campaigns, display campaigns, shopping ads, Facebook/Instagram ads, and remarketing campaigns) for sales growth & brand awareness
• Website design & development. Managing regular site content updating & other tools/app installation

Company Overview: New Holland Agriculture - a world-leading agricultural segment brand and a part of CNH Industrial, offers the widest range of tractors

• Parts Quality assurance - Ensuring quality for the supplier parts (Gears and machining commodity). Ensuring Smooth running of Transmission assembly line via effectual solutions of high severity (line stopper risk) quality problems, maintained production loss less than 5%
• Supplier Audits - Implementing Corrective Actions Plans, and quality systems. Parts development/assurance for Supplier parts. 100% timely audits & 94% implementation of corrective actions

Company Overview: Trelleborg is a world leader in engineered polymer solutions that seal, damp, and protect critical applications in demanding environments

• Quality assurance - products in-house manufactured & new development parts (proto-type & pre-launch) and later PPAP approvals. Approval & buying of Quality Assets (Equipment, machines, gauges, etc.) Measurement system analysis & gauges calibration. Statistical process control on key processes. Conforming the process quality as per control plan. Successfully rolled out 3 projects (50+ new development parts)

Company Overview: PVPL in India is a 100% subsidiary of Piaggio is an Italian motor vehicle manufacturer. PVPL- Engine Plant is manufacturing 125cc petrol engine (For 2 wheeled application) & 1200cc diesel engine (For 3wheeled light transport); initially exported to Italy

• Quality assurance - products in-house manufactured & new development parts (proto-type & pre-launch) and later PPAP approvals. Approval & buying of Quality Assets (Equipment, machines, gauges, etc.) Measurement system analysis & gauges calibration. Statistical process control on key processes. Conforming the process quality as per control plan

Company Overview: Avtec Ltd (Formerly Hindustan Motors Ltd) largest independent manufacturer of engines & transmission supplying to global OEMs like GM, Ford, Caterpillar, Mitsubishi etc.

• Precise dimensional measurements in Standard Laboratory

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Company Overview: sales and servicing of machine tools, precision metrology instruments (imported and indigenous) customer includes companies in automotive, aerospace, research labs, heavy industries, railways etc.

• Training to customers & servicing for CMM (coordinate measuring machines)

Company Overview: Sister Concern and joint venture with 'PIPING TECHNOLOGY & PRODUCTS INC. Texas - USA'. It manufactures a wide range of pipe support components such as spring hangers

• Receiving quality, in process quality & Pre-dispatch testing