Dynamic and results-driven business development professional, with demonstrated strength in strategic planning and relationship building. Strong focus in capturing new business and leveraging dynamic business opportunities. Enviable track record boosting sales by over 350% in India, and over 600% in the UAE, in relatively complex environments and largely single handedly. Skilled in negotiations, stakeholder communication and effective sales presentations.
Overview
29
29
years of professional experience
Work History
Business Development Manager - India
LedsC4 SA, Spain
04.2023 - Current
Created new partnerships with companies in the field of lighting products distribution and projects supplies.
Represented company and promoted products at conferences and industry events.
Monitored market trends and competitor activities to identify areas of potential opportunity.
Delivered compelling sales presentations to prospective clients, highlighting the unique value proposition of company's products and services.
Increased client base by identifying new business opportunities and cultivating strong relationships with key decision makers in architecture and design.
Generated new business with marketing initiatives and strategic plans.
Created customer experience centres and also dedicated in-showroom areas for the brand, resulting in increased awareness of the brand and its quality and value proposition.
Currently in the process of setting up a new stream of distribution and supplies to projects, using a secondary brand under the company's umbrella, previously unknown in the territory.
Business Head - India
Kriskadecor, Spain.
02.2020 - 04.2023
Brought in a completely new product line into the Indian building material market and successfully set up an all India exclusive dealership contract with a major player in the industry.
Developed and implemented successful strategies for building company sales initially through multiple channel partners and eventually through an exclusive tie-up.
Expanded market presence through targeted marketing campaigns and effective brand positioning efforts.
Conducted effective presentations to showcase the brand and products to prospective customers in the design field and engaged in interactive sessions resulting in building brand image and products recognition.
Export Area Manager - India
LedsC4 SA, Spain
01.2016 - 12.2019
Conceived and implemented a strategic reorganisation plan aimed at clearing up organisational bottlenecks and creating a clear growth path that resulted in consistent growth and increased revenue exceeding 350% in a four year period.
Achieved company goals and exceed targets consistently, even though a single member unit, resulting in the sales area being designated as crucial for future growth plans of the company.
Instrumental in analysing the Bureau of Indian Standards (BIS) procedure mandated by the Government of India and planning and implementing the certification for company's products resulting in higher brand visibility and industry recognition.
Boosted marketing, reviewed pricing strategies and expanded distribution channels to increase sales revenue.
Resolved problems with high-profile customers to maintain relationships and increase customer base.
Prepared sales presentations for clients showing success and credibility of products.
Ensured the creation of brand experience centres by authorised dealers, showcasing the product quality and value proposition to customers driving higher revenue generation through increased closing of contracts.
Participated in fairs and events in the country and abroad, generating quality leads and contacts which were followed-up and actively connected with.
Export Area Manager
LedsC4 SA, Spain
11.2006 - 12.2015
Developed strong relationships with clients, leading to increased customer satisfaction and repeat business.
Even though a single member office, successfully developed and implemented strategies to improve customer service and increase sales in excess of 600% during the period from 2007 to 2015.
Consistently achieved sales goals and service targets exceeding budgets by cultivating and securing new customer relationships.
Successfully reorganised network of channel partners/distributors in the assigned area to achieve sales and revenue growth exceeding targets.
Engaged in product training, demonstrations, consumer awareness, and branding to raise awareness and revenues.
Division Manager - Lighting Products
Bukamal LLC
11.2005 - 11.2006
Tasked with the objective of creating a completely new division pertaining to sourcing and supplying lighting products exclusively for projects without showroom or stocks.
Created a portfolio of international lighting brands with which long term dealership contracts were negotiated and closed, looking to be a major player in the projects lighting market in the Kingdom of Bahrain.
Attended international lighting fairs and events in Asia, Middle East and Europe to forge business relationships with prominent lighting brands.
Organised presentations and seminars as also one to one meetings with key decision makers and professionals involved in architecture and design.
Set up a structured lighting division under the larger Building and construction projects business division of the company and started operations withing one year of taking charge.
Communicated and collaborated with stakeholders to achieve division objectives.
Expanded division capabilities by identifying strategic growth opportunities and pursuing relevant partnerships or acquisitions.
Projects Manager - Lighting
ElamesTrading & Contracting WLL
04.1996 - 09.2005
Played a pivotal role in winning new business opportunities through persuasive presentations showcasing past successes.
Successfully completed multiple high-priority projects simultaneously under tight deadlines while maintaining a high level of quality control.
Verified quality of deliverables and conformance to specifications before submitting to clients.
Developed strong relationships with vendors, negotiating contracts to support cost-effective solutions.
Enhanced team collaboration through regular meetings, progress updates, and addressing concerns promptly.
Managed projects from procurement to commissioning.
Consistently exceeded set targets and was independently responsible for negotiating and closing one of the largest lighting fixtures supply contracts awarded in Bahrain, namely Project Durrat al Bahrain.
Scheduled and facilitated meetings between project stakeholders to discuss deliverables, schedules and conflicts.
Successfully managed multiple projects simultaneously by prioritizing tasks according to urgency, resource availability, and alignment with organizational goals.
Delivered exceptional customer satisfaction by proactively addressing client concerns and meeting or exceeding expectations throughout the engagement process.
Education
Master of Business - Business Studies, Cost Accountancy
University of Calicut
S.N.College, Kannur
03-1985
Bachelor of Commerce - Financial Accounting, Business Management.
University of Calicut
S.N.College, Kannur
03-1983
Skills
Strategic Planning
New Business Development
Sales Presentations
Verbal and written communication
Stakeholder Communication
Sales channel building
Customer Service
Negotiations
Decision-Making
Relationship building and management
Music
I love music of any kind. I also play a few instruments.
Languages
English
Bilingual or Proficient (C2)
Hindi
Advanced (C1)
Malayalam
Advanced (C1)
Tamil
Elementary (A2)
Timeline
Business Development Manager - India
LedsC4 SA, Spain
04.2023 - Current
Business Head - India
Kriskadecor, Spain.
02.2020 - 04.2023
Export Area Manager - India
LedsC4 SA, Spain
01.2016 - 12.2019
Export Area Manager
LedsC4 SA, Spain
11.2006 - 12.2015
Division Manager - Lighting Products
Bukamal LLC
11.2005 - 11.2006
Projects Manager - Lighting
ElamesTrading & Contracting WLL
04.1996 - 09.2005
Master of Business - Business Studies, Cost Accountancy
University of Calicut
Bachelor of Commerce - Financial Accounting, Business Management.
University of Calicut
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