Raj Narayan Singh
Zonal Head Sales
Allahabad
Summary
- Seeking a challenging role as a Regional Business Manager in Sales Marketing to leverage 27 years of expertise in strategy planning, business development, and team management for mutual growth in the automotive, tractor, or auto-component sectors.
- Over 27 years of experience in sales and marketing within the Indian and global automotive/tractor industry, managing diverse geographies and developing robust dealer networks.
- Proven track record in achieving sales targets, increasing market share, and driving top-line and bottom-line growth through strategic planning and channel development.
- Extensive experience in international markets, particularly in Nigeria, with expertise in exports, new business account development, and import coordination.
- Proficient in preparing MIS reports, utilizing SAP, and leveraging MS Office (Word, Excel, PowerPoint) for data-driven decision-making.
- Skilled in team management, training, and coordinating with service and spare parts teams to enhance Customer Satisfaction Index (CSI).
Overview
29
29
years of professional experience
Work History
Sales Manager - North
Godabari Agro Machinery and Services India Pvt Ltd
09.2019 - Current
- Managed sales planning and execution for machinery in Uttar Pradesh.
- Achieved Rs. 70 Crore in sales (400 machines) in fiscal year 2024-25.
- Coordinated with banks for retail finance and handled market analysis and events.
- Led new product launches and testing with regulatory authorities.
Sales Manager - North
Godabari Agro Machinery and Services India Pvt Ltd
09.2019 - Current
- Managed sales planning and execution for machinery in Uttar Pradesh.
- Achieved Rs. 70 Crore in sales (400 machines) in fiscal year 2024-25.
- Coordinated with banks for retail finance and handled market analysis and events.
- Led new product launches and testing with regulatory authorities.
Regional Business Manager
Bajaj Auto Limited (DAG Motorcycle Company)
01.2016 - 01.2018
- Managed a team of 11 Area Sales Managers and 4 Territory Sales Officers, supervising a network of 23 main dealers.
- Achieved 90% Share of Market (SOM), contributing 40% to Bajaj Autos West Africa business.
- Coordinated primary and secondary sales, implemented sales promotion strategies, and collaborated with service teams to boost CSI.
- Developed MIS reports for performance tracking and strategic planning.
- Based in Abuja, Nigeria, overseeing sales and spare parts business for Bajaj motorcycles and 3-wheelers across 11 states in Central Nigeria.
- Contract
Regional Business Manager
Bajaj Auto Limited (DAG Motorcycle Company)
01.2016 - 01.2018
- Managed a team of 11 Area Sales Managers and 4 Territory Sales Officers, supervising a network of 23 main dealers.
- Achieved 90% Share of Market (SOM), contributing 40% to Bajaj Autos West Africa business.
- Coordinated primary and secondary sales, implemented sales promotion strategies, and collaborated with service teams to boost CSI.
- Developed MIS reports for performance tracking and strategic planning.
- Based in Abuja, Nigeria, overseeing sales and spare parts business for Bajaj motorcycles and 3-wheelers across 11 states in Central Nigeria.
- Contract
Business Manager
Force Motors Ltd.
06.2013 - 12.2015
- Led tractor sales and marketing in Madhya Pradesh, managing a team of 17 professionals and a 28-dealer network.
- Increased SOM by 90% in FY 2014-15 and expanded network by adding 16 new channel partners.
- Coordinated with banks/NBFCs for peak-season funding and ensured spare parts availability to improve CSI.
- Executed Above-the-Line (ATL) and Below-the-Line (BTL) events to generate quality leads and drive sales.
- Awarded Outstanding Sales Performance by the Chairman in FY 2015.
- (Agriculture Vehicle Division, Pune, India)
Business Manager
Force Motors Ltd.
06.2013 - 12.2015
- Led tractor sales and marketing in Madhya Pradesh, managing a team of 17 professionals and a 28-dealer network.
- Increased SOM by 90% in FY 2014-15 and expanded network by adding 16 new channel partners.
- Coordinated with banks/NBFCs for peak-season funding and ensured spare parts availability to improve CSI.
- Executed Above-the-Line (ATL) and Below-the-Line (BTL) events to generate quality leads and drive sales.
- Awarded Outstanding Sales Performance by the Chairman in FY 2015.
- (Agriculture Vehicle Division, Pune, India)
Regional Manager (Institutional Sales)
Escorts Ltd.
06.2011 - 06.2013
- Managed institutional sales for tractors and implements in Gujarat, Maharashtra, and Rajasthan.
- Secured bulk orders through tenders and DGS&D rate contracts with municipal corporations, government departments, and PSUs.
- Negotiated tailored solutions for applications like sweepers, boomers, and backhoe dozers.
- Prepared MIS reports to track sales performance and market trends.
- (Agriculture Machinery Group, Faridabad)
Regional Manager (Institutional Sales)
Escorts Ltd.
06.2011 - 06.2013
- Managed institutional sales for tractors and implements in Gujarat, Maharashtra, and Rajasthan.
- Secured bulk orders through tenders and DGS&D rate contracts with municipal corporations, government departments, and PSUs.
- Negotiated tailored solutions for applications like sweepers, boomers, and backhoe dozers.
- Prepared MIS reports to track sales performance and market trends.
- (Agriculture Machinery Group, Faridabad)
Area Manager (Sales)
International Tractors Limited
11.2007 - 06.2011
- Oversaw tractor sales operations in Maharashtra, managing 62 dealers through a team of 12 sales executives and 4 demonstrators.
- Achieved a turnover of INR 100 crore in aftermarket spare parts in FY 2010-11.
- Expanded network in East Uttar Pradesh, increasing market share from 2007-2009.
- Arranged additional working capital through bank guarantees and cash credit for peak seasons.
- Conducted field training and product launch events to enhance dealer performance.
- (Hoshiarpur, Punjab)
Area Manager (Sales)
International Tractors Limited
11.2007 - 06.2011
- Oversaw tractor sales operations in Maharashtra, managing 62 dealers through a team of 12 sales executives and 4 demonstrators.
- Achieved a turnover of INR 100 crore in aftermarket spare parts in FY 2010-11.
- Expanded network in East Uttar Pradesh, increasing market share from 2007-2009.
- Arranged additional working capital through bank guarantees and cash credit for peak seasons.
- Conducted field training and product launch events to enhance dealer performance.
- (Hoshiarpur, Punjab)
Sales Officer
Mahindra & Mahindra Ltd.
08.2005 - 11.2007
- Managed tractor sales in Jabalpur, Madhya Pradesh, through a team of 4 sales officers and 12 dealers.
- Increased sales volume by 570 tractors in 2006 through network expansion and targeted promotions.
- Coordinated with finance teams for retail funding and with service teams to improve CSI.
- Developed new markets in regions practicing traditional agriculture.
- (Farm Equipment Sector, Mumbai)
Sales Officer
Mahindra & Mahindra Ltd.
08.2005 - 11.2007
- Managed tractor sales in Jabalpur, Madhya Pradesh, through a team of 4 sales officers and 12 dealers.
- Increased sales volume by 570 tractors in 2006 through network expansion and targeted promotions.
- Coordinated with finance teams for retail funding and with service teams to improve CSI.
- Developed new markets in regions practicing traditional agriculture.
- (Farm Equipment Sector, Mumbai)
Assistant Manager (Sales)
Hindustan Motors Limited
08.2001 - 07.2005
- (Kolkata)
Assistant Manager (Sales)
Hindustan Motors Limited
08.2001 - 07.2005
- (Kolkata)
Marketing Officer
Kinetic Engineering Ltd.
09.1996 - 07.2001
- Led marketing operations for two-wheelers in East and Central Uttar Pradesh.
- Developed dealer networks and executed ATL/BTL activities to drive sales.
- Arranged bulk financing for institutional clients through Kinetics finance arm.
- (Pune)
Marketing Officer
Kinetic Engineering Ltd.
09.1996 - 07.2001
- Led marketing operations for two-wheelers in East and Central Uttar Pradesh.
- Developed dealer networks and executed ATL/BTL activities to drive sales.
- Arranged bulk financing for institutional clients through Kinetics finance arm.
- (Pune)
Education
MBA - Marketing & International Marketing
Symbiosis Institute of Management Studies (SIMS)
Pune01.2011
Post Diploma - Computer Application
Institute of Engineering and Rural Technology (IERT)
Allahabad01.1996
Skills
Geographies Managed
Personal Information
- Passport Number: R8909908
- Date of Birth: 1969-07-17
- Marital Status: Married
- ID Type: Passport
- ID Number: R8909908
Reason For Change
Seeking new challenges to apply extensive sales and marketing expertise in a dynamic organization for career growth and enhanced business outcomes.
Family Members
Not disclosed
Training
One-month summer training at GEC ALSTHOM, Allahabad, on Computerization Project for Tendering & Contract Support System, 1996-07-01
Timeline
Sales Manager - North
Godabari Agro Machinery and Services India Pvt Ltd
09.2019 - Current
Sales Manager - North
Godabari Agro Machinery and Services India Pvt Ltd
09.2019 - Current
Regional Business Manager
Bajaj Auto Limited (DAG Motorcycle Company)
01.2016 - 01.2018
Regional Business Manager
Bajaj Auto Limited (DAG Motorcycle Company)
01.2016 - 01.2018
Business Manager
Force Motors Ltd.
06.2013 - 12.2015
Business Manager
Force Motors Ltd.
06.2013 - 12.2015
Regional Manager (Institutional Sales)
Escorts Ltd.
06.2011 - 06.2013
Regional Manager (Institutional Sales)
Escorts Ltd.
06.2011 - 06.2013
Area Manager (Sales)
International Tractors Limited
11.2007 - 06.2011
Area Manager (Sales)
International Tractors Limited
11.2007 - 06.2011
Sales Officer
Mahindra & Mahindra Ltd.
08.2005 - 11.2007
Sales Officer
Mahindra & Mahindra Ltd.
08.2005 - 11.2007
Assistant Manager (Sales)
Hindustan Motors Limited
08.2001 - 07.2005
Assistant Manager (Sales)
Hindustan Motors Limited
08.2001 - 07.2005
Marketing Officer
Kinetic Engineering Ltd.
09.1996 - 07.2001
Marketing Officer
Kinetic Engineering Ltd.
09.1996 - 07.2001
MBA - Marketing & International Marketing
Symbiosis Institute of Management Studies (SIMS)
Post Diploma - Computer Application
Institute of Engineering and Rural Technology (IERT)