Summary
Overview
Work History
Education
Skills
Certification
Languages
Timeline
AssistantManager

Raja Ganesh M

Bangalore

Summary

Results-driven digital marketer with 10+ years of expertise in optimizing paid search campaigns across industries. Skilled in Google Ads, Bing Ads, SA360 and Meta with a proven track record of enhancing ROI, reducing CPA, and boosting performance through data-driven strategies. Adept at keyword research, A/B testing, bid management, and landing page optimization to achieve measurable marketing success.

Overview

15
15
years of professional experience
1
1
Certification

Work History

Assistant Manager

Assembly Global
11.2019 - Current
  • Managed budgets exceeding 5M optimizing spend across search, display, and video ad campaigns.
  • Implemented conversion tracking solutions to measure campaign impact and adjust strategies accordingly.
  • Monitored competitor ad strategies, adapting approaches to maintain competitive advantage.
  • Managed keyword research and selection, enhancing ad relevance and quality scores.
  • Facilitated client meetings, presenting campaign results and strategic recommendations for future activities.
  • Streamlined reporting processes, delivering insightful performance analyses to stakeholders.
  • Crafted compelling ad copy and creatives, enhancing brand visibility and engagement in competitive markets.
  • Conducted A and B testing on ad elements to identify high-performing variations for increased campaign effectiveness.
  • Analysed performance data to refine ad targeting, improving click-through rates and conversion metrics.
  • Developed and implemented comprehensive Google Ads strategies, maximising client ROI across multiple campaigns.
  • Led training sessions for junior staff on Google Ads best practices and advanced advertising techniques.
  • Managed budget for digital advertising and ensured optimal allocation for maximum return on investment.
  • Supervised day-to-day operations to meet performance, quality and service expectations.
  • Launched quality assurance practices for each phase of development
  • Joined as an Analyst in November 2019 and consistently promoted every two years, currently serving as an Assistant Manager.

Digital Marketing Analyst

Bankbazaar.com
12.2013 - 10.2019

Assistant Manager

IndusInd Bank
03.2012 - 09.2013

Senior Phone Banking Officer

First Source Private Ltd
07.2010 - 02.2013

Education

Bachelor - Commerce

Shobith University
Meerut
08-2014

Skills

  • PPC (Google & Bing)
  • Keyword Optimization
  • Performance Analysis & Optimization
  • Google Tag Manager
  • Search Ads 360
  • Display & YouTube
  • Meta
  • Excel Dashboard Creation
  • Team Leadership & Collaboration

Certification

  • Google Ads.
  • Bing Ads.
  • Search Ads 360.

Languages

English
Advanced (C1)
Telugu
Bilingual or Proficient (C2)
Tamil
Intermediate (B1)
Hindi
Elementary (A2)

Timeline

Assistant Manager

Assembly Global
11.2019 - Current

Digital Marketing Analyst

Bankbazaar.com
12.2013 - 10.2019

Assistant Manager

IndusInd Bank
03.2012 - 09.2013

Senior Phone Banking Officer

First Source Private Ltd
07.2010 - 02.2013

Bachelor - Commerce

Shobith University

Similar Profiles

CREATE PROFILE
Raja Ganesh M