RAJA GHOSH DASTIDAR
Kolkata
Summary
Results-driven Campaign Manager with a strong background in leading successful campaigns that align with organizational objectives. Skilled in strategic planning, marketing, and project management, with a proven ability to drive impactful initiatives and foster team collaboration for high-impact outcomes. Possessing adaptability, effective communication, and leadership skills to ensure seamless coordination with stakeholders and responsiveness to evolving campaign requirements. Proficient in data analysis, digital marketing, and budget management to optimize campaign performance and achieve desired results.
Overview
11
11
years of professional experience
1
1
Certification
Work History
Campaign Manager
Atidiv India Pvt
04.2025 - Current
- A digital marketing company specializing in various aspects of online marketing.
- Digital marketing specialist passionate about driving brand growth through strategic campaign management.
- Experienced in ASO, social media marketing, and programmatic advertising across various digital platforms.
- Proficient in tools such as Campaign Manager 360 (CM360), Salesforce Datorama, Google Data Studio, and social media ad managers.
- Successfully led campaigns for global brands including Louis Vuitton, Dior, Chipotle, Society6, and Yamazaki.
- Skilled in campaign planning, execution, analytics, and performance reporting with a focus on continuous improvement.
Associate Campaign Manager
Atidiv India Pvt
04.2021 - 03.2025
- Identified and resolved issues in campaign execution and ad creative setup.
- Managed, monitored, and optimized digital marketing campaigns across multiple platforms.
- Conducted end-to-end campaign quality assurance to maximize performance.
- Collaborated with clients and teams to execute integrated multi-channel marketing campaigns.
Digital Marketing Intern
Pixster Studio
06.2021 - 12.2021
- A studio focused on digital solutions and mobile app development.
- Developed and implemented App Store Optimization strategies for improved app visibility.
- Conducted market research for trend analysis and competitive landscape understanding.
- Tracked key campaign metrics using tools like AppFollow and SensorTower.
- Collaborated on multiple mobile application projects optimizing in-app marketing performance.
Digital Marketing Intern
Make Me Marketer(MMM)
01.2021 - 04.2021
- A digital marketing agency focused on providing marketing solutions.
- Assisted with creating and scheduling social media posts and managed blog content.
- Performed keyword mapping to support digital campaign planning.
- Conducted research on social media strategies for engagement growth.
- Created newsletters and website articles for announcements and updates.
Digital Marketing Consultant (Freelance)
Aristrotech
05.2020 - 02.2021
- Developed and executed social media strategies across major platforms for consistent branding.
- Collaborated directly with clients to create actionable marketing plans.
- Managed a content calendar to ensure timely delivery of relevant content.
- Conducted SEO and SEM audits producing detailed strategy reports.
Mechanical Maintenance Engineer
CRASIA, Reliance Refinery
01.2018 - 11.2019
- Oversaw mechanical maintenance across various refinery units at Reliance.
- Specialized in static equipment maintenance including hydro testing and PSV jobs.
Assistant Engineer (Execution)
Gannon Dunkerley, Reliance J3 Project
05.2017 - 01.2018
- Managed piping works for DE-Hexinizer Unit of PX4 independently.
Field Engineer
M/s R.K. Erectors, Tata Power
05.2014 - 09.2016
- Handled maintenance jobs at Tata Power including critical equipment.
Education
Bachelor of Technology - Mechanical Engineering
Nalanda Institute of Technology (NIT)
Bhubaneswar, OdishaAdvanced Digital Marketing Program - undefined
MICA – The School of Ideas
Skills
- Facebook Ads
- Datorama
- Google Ads
- Google Data Studio
- DSP
- Microsoft Excel
- TikTok Ads
- Snapchat
- SEO
- Gmail
- Social Media Marketing(SMM)
Certification
- Google Search Ads Certification – Google Skillshop
- Google Display Ads Certification – Google Skillshop
- Fundamentals of Digital Marketing – Google Digital Garage
- Apple Search Ads Certification – Apple Search Ads Accreditation Program
Languages
English
Hindi
Bengali
Accomplishments
- Founder of PoemStreet.in – Founded PoemStreet, a platform for creative writing, fostering community engagement around poetry and stories
- Social Media Management – Designed social media strategies that led to exponential growth in follower engagement for various clients
- Advanced Excel Workshop – Completed an advanced workshop in Excel, enhancing my analytical and data management skills
- Design Software Certifications – Certified in design software such as CATIA, AutoCAD, and SolidWorks, expanding my technical proficiency
Training
- Advanced Digital Marketing Certification – Mapping Skills, Noida (Online)
- Advanced Digital Marketing Certification – Internet Marketing School, Kolkata
Disclaimer
I hereby declare that the information provided above is true and accurate to the best of my knowledge and belief. I take full responsibility for the correctness of the details mentioned.
Timeline
Campaign Manager
Atidiv India Pvt
04.2025 - Current
Digital Marketing Intern
Pixster Studio
06.2021 - 12.2021
Associate Campaign Manager
Atidiv India Pvt
04.2021 - 03.2025
Digital Marketing Intern
Make Me Marketer(MMM)
01.2021 - 04.2021
Digital Marketing Consultant (Freelance)
Aristrotech
05.2020 - 02.2021
Mechanical Maintenance Engineer
CRASIA, Reliance Refinery
01.2018 - 11.2019
Assistant Engineer (Execution)
Gannon Dunkerley, Reliance J3 Project
05.2017 - 01.2018
Field Engineer
M/s R.K. Erectors, Tata Power
05.2014 - 09.2016
Advanced Digital Marketing Program - undefined
MICA – The School of Ideas
Bachelor of Technology - Mechanical Engineering
Nalanda Institute of Technology (NIT)
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