RAJA GOYAL
Bengaluru
Summary
With over 6 years of dedicated experience in the finance sector and currently thriving as a Business Finance Manager at Cuemath, my journey has honed my expertise in financial analysis, budgeting, vendor management, business strategy & planning etc.
My goal is to continue fostering an environment where diverse perspectives are valued, ensuring financial strategies that support the organization's dynamic needs.
Overview
8
8
years of professional experience
Work History
Lead Finance
Cuemath
Bengaluru
03.2023 - Current
- Driving the Weekly review with business heads to ensure delivery of forecasted plan.
- Increased profitability metrics by working closely with function leaders to optimize P&L performance in areas such as Gross Margin, CM ,CAC ,LTV ,and Cash burn.
- Actively involved in monthly forecasting and planning activities while monitoring performance on a daily basis.
- Streamlined sales incentive structure, optimizing efficiency and minimizing cash flow impact to generate monthly savings.
- Working with business heads to identify Plan vs Actuals variance analysis and help in taking decisions for achievement of plan.
- Optimized Marketing spends among different regions after analyzing ROAS, resulting in higher ROI for performance marketing spends.
- Successfully opened up international offline centers as team leader.
- Collaborated with BU heads to drive referral programs, implement additional incentive rewards/bonuses, and optimize pricing strategy.
- Drove growth initiatives by skillfully onboard/offboarded vendors in several sectors like PG, Fintech, Recruitment, Licensing etc using negotiations for commercials and other parameters.
- Collaborated with tech and product teams to efficiently migrate volume across gateway based on SR and commercials.
Associate Manager Finance
Vedantu
Bengaluru
03.2021 - 03.2023
- Conducted in-depth review of Actual vs Budgeted goals to pinpoint and rectify issues
- Reported and reviewed Unit economics and P&L accounts
- Led discussions to improve GM and cost rationalization, engaging with diverse teams to enhance negotiation skills.
- Initiated cost optimization activity by identifying vendors and negotiating scope of negotiations.
- Conducted ad hoc analyses to provide critical support to senior management
- Maintained accurate and consistent application of commercial agreements for Commission, MDR/Subvention costs
- Supported business objectives by providing expert cost analysis and facilitating Audit/DD activities.
- Collaborated with DNA/Tech team to modify and automate system reports, enhancing clarity in reconciliations and efficiency in reporting, leading to a reduction in man-hours.
- Assessed risks and identified gaps in existing processes to establish clear Standard Operating Procedures (SOPs) outlining roles and responsibilities.
- Evaluated commercials, risk management, loan disbursal process, and traffic management to effectively onboard/offboard Fintech/PG vendors.
- Evaluated refund applications, calculations, and processing in accordance with agreed policy and terms with fintech partners/students; provided detailed updates to management
- Demonstrated expertise in handling accounting responsibilities, such as monthly PL and BS reconciliations and adhering to GST and TDS compliances in the AR function.
Senior Associate Finance
ZestMoney
Bengaluru
02.2020 - 03.2021
- End-to-end nodal accounts reconciliation & ensure accurate funds movement and also perform health checks on ageing of nodal accounts
- Revenue calculation & collection in accordance with the terms of contract
- Also process lender & merchant settlements
- Identify the monetary leakages in the system, and took necessary action to resolve the same through tech support
Finance Executive
Rentomojo
Bengaluru
01.2018 - 01.2020
- Maintained statutory compliances for various payments and filings including TDS, GST, ESIC, P.Tax, PF, ELT etc.
- Performed reporting and analysis for month end deliverables.
Associate - Internship
Manish P & Associates
Siliguri
10.2016 - 12.2017
- Ensured proper record-keeping for financial transactions
- Managed the filing of Income Tax and Gst returns
Education
Financial Accounting & Analysis -
Indian Institute Of Management, Bangalore
01.2020
Mutual Fund Distributors Certificate (Series V-A) -
NISM
01.2017
B.Com -
IGNOU
01.2017
Higher Secondary (XII) -
DAV School, Siliguri (C.B.S.E)
01.2011
Secondary (X) -
DAV School, Siliguri (C.B.S.E)
01.2009
Skills
- P&L Accounts
- Corporate Finance
- Business Planning
- Cost Analysis
- Business Strategy
- MIS
- Vendor Management
- Unit Economics
- Annual Operating Plan
- Payment Gateways
- Audit / DD support
- Performance Analysis
- Strategic Planning
- Budget Forecasting
Accomplishments
- Identified revenue leakage due to PG/Fintech integration errors, worked on fixing the same and and in recovery to the tune of INR 8 million.
- Quarterly recognition from leadership for bringing efficiency in support for due diligence engagement performed by one of the Big-4s in FY 21-22 Q3.
Strengthandskills
- Good communication skills and critical reasoning abilities
- Dedication and determination
- Willingness to learn
- Team player
- Strong leadership and mentoring skills
- Proficient in MS Office, Tally and other internal systems developed by respective company’s.
Personal Information
- Date of Birth: 11/27/1992
- Gender: Male
- Nationality: Indian
- Marital Status: Married
Languages
English, Hindi & Bengali
Timeline
Lead Finance
Cuemath
03.2023 - Current
Associate Manager Finance
Vedantu
03.2021 - 03.2023
Senior Associate Finance
ZestMoney
02.2020 - 03.2021
Finance Executive
Rentomojo
01.2018 - 01.2020
Associate - Internship
Manish P & Associates
10.2016 - 12.2017
Financial Accounting & Analysis -
Indian Institute Of Management, Bangalore
Mutual Fund Distributors Certificate (Series V-A) -
NISM
B.Com -
IGNOU
Higher Secondary (XII) -
DAV School, Siliguri (C.B.S.E)
Secondary (X) -
DAV School, Siliguri (C.B.S.E)