Hi, I’m
Raja Karthik
Sales & Marketing Professional
BENGALURU
Summary
Goal oriented professional with 21 years of valuable experience in Sales & Marketing with a demonstrated history of working in consumer service,& Tech Start up industry .Skilled in Business planning, Revenue and profit growth, People management and Business Analytics Have worked, set up and scaled businesses and lead teams across South India markets
Forward-thinking Operations Specialist bringing 15+ years of expertise in B2B,B2C,D2C for [Telecom,ed tech and start ] sector businesses. Cultivates rapport with individuals to optimize project goals and output, resolve complex problems and deliver innovative improvement strategies. Proficient in Metaverse,Monday ,LSQ,Ziwo and Ozontel etc .
Overview
21
years of professional experience
4
Language
Work History
LEAP Scholar
Business Lead
04.2023 - Current
Job overview
- Generating a revenue of 1cr monthly from MENA region with a team size of 8 people
- Building Leap Advantage and leading Test Prep sales for MENA market
- Handling a team of 30 Sales people with 3 managers and 1 Pod Leader
- Product Positioning :Distinctive Product positioning strategies , Market segmentation, pricing and Competitive analysis Marketing : Analyzing CPL and ROAS for MENA region and also campaign analysis Sales
- Funnel Analysis : Analyzing Lead to Enrolment for all the campaign and Source of leads for both SAT, IELTS and University wise TOFU to BOFU sales Funnel management
- Recruitment for all the verticals as per the business requirement Incentive planning as per business revenue and market standards
- Generating a revenue of 1cr from MENA region with a team size of 8 people
Toppr/BYJU'S -Think And Learn
Associate Director
09.2019 - 04.2023
Job overview
- Led teams of up to 120+ personnel, supervising daily performance as well as training and improvement plans.
- Generated a revenue of 48 cr Annually
- Assisted senior leadership in managing all aspects of operations.
- Trained and developed Sales associates, TL, Managers and Marketing team as per the company requirement
- Successfully launched 303 BTC centres Pan India in a span of 8 months
- Double hatting both Sales and Strategy for BTC centres in Karnataka, AP and TN
- Successful in bringing 45k WRPS to 100k WRPS of low performing centres across India (As a special project )
- Creating SOP,Incentives and growth plan for all the low performing centres and then successfully move then at par with top performing centres
- Tracking of lead Allocation, right utilization of leads, Demo conduction and generating weekly revenue as per the company requirement
Bharat Matrimony
Sales Head
10.2017 - 09.2019
Job overview
- Responsible for the launch of the Photography business in Karnataka
- Scaled photography business from 0 to 1 and 1 to 100 in 1 year
- Responsible right from Lead generation to Successful Execution of the event
- Generated revenue of 15Cr in 20 months of operation
- Handled a team of 50+ Sales executives, Tele callers, and Cluster managers for karnataka
- Tie up with 100+ retailers of wedding card dealers and payout for lead generation
- Tie up with inshop people for spot closure and designed payout model for th same
- Created innovative sales strategies through monitoring and evaluating market trends and competitive offerings.
- Solved complex problems to increase sales effectiveness and streamline business direction.
- Boosted revenue opportunities by initiating strategic sales strategies based on industry trend and competitive analysis.
Bluestone.com
Sales Head- South and West India
12.2015 - 10.2017
Job overview
- Handling TRY AT HOME business for South and West of India
- Generating 30crs Revenue business annually with a team of 30 sales associates and 4 city managers
- Demonstrated products to show potential customers benefits and advantages and encourage purchases.
- Engaged in product training, demonstrations, consumer awareness, branding, and acquisition initiatives to raise awareness and revenues.
- Achieved sales goals and service targets by cultivating and securing new customer relationships.
- Managed accounts to retain existing relationships and grow share of business.
- Built new business partnerships to drive customer acquisition and generate revenue.
- Optimized sales methods to best acquire, develop and retain customers.
- Set a budget and monitored expenses to run a profitable department.
- Maintained detailed record of sales activities and compared trends to identify underserved areas and opportunities for improvement.
- Identified new ways of generating business through SIS, OTO and Tele calling(Outstation customers)
- Revenue growth in the defined cities • Working closely on P&L for the respective cities
Bharti Airtel Ltd
Zonal Manager
05.2008 - 12.2015
Job overview
- Handled Business of Postpaid, Prepaid, Airtel money, DSL,3G and 4G dongle sales with the help of ARC, Channel partners and on-roll employees
- Handling 1500+ Retail outlets for Prepaid and Airtel money for west of Bangalore Planning distribution in primary and secondary markets
- Responsible for driving business through Retail Zonal Managers of all the verticals (Postpaid, Prepaid, DSL, DTH ).
- Handling 8 distributors and 1500+ retail outlets
- Handling 30mn market for Airtel money business Product positioning at Retail, ensuring primary and secondary availability at all times
- 360 Degrees of marketing the product Implementing the sales strategies, techniques and procedures.
- Reviewing and training Asst – Managers of Postpaid prepaid, vendors/ channel partners Ensure that the sales techniques are in line with the companies requirement
Education
TASMACBengaluru,
MBA from Marketing
06.2005 - 2006.07
BHS CollegeBengaluru,
from Accounting
05.1999 - 2002.03
Skills
Project Planning
undefinedCareer Recital
- 23/04/23 Current,Business Lead- Leap Scholar Bengaluru India
- 11/01/19, 22/04/23, Associate Director, BYJU'S -Think and Learn, BENGALURU, India
- 11/01/17, 09/01/19, Sales Head, Bharat Matrimony, BENGALURU, India
- 13/01/15, 10/01/17, Zonal Sales Manager, Bluestone.com, BENGALURU, India
- 05/01/08, 12/01/15, Zonal Manager, Bharti Airtel Ltd, BENGALURU, India
Notable Attainments
- Launching New Incentive Structure in BTC which was a PAN India replication
- Exceed expectation 4 times in a row (Airtel and Bluestone)
- Achiever club qualification (Pan India on over achieving targets in Airtel money business )
- Started with 12 sales in week 1 and moved to 90 sales in week 3 with a revenue of 50 lakhs/Week
- Launched 303 centre in a span of 8 months Pan India
- Improved WRPS FROM 45K to 100K on low performing Centre across Karnataka & APTS
- Started 1st SFS model and was a PAN India Replication
- Took charge of the New business unit freshers Unit in Bangalore and generated 3cr revenue generation (Toppr)
- Best Business unit in Bangalore in Q2 & Q3 revenue in 2020 (Toppr)
- 2nd best unit Pan India WRPS (Weekly rev per person)- Byju's
- Ensure GTM (go to market) to maximise Sales and revenue(Airtel).
- Off season revenue generation -(Project Off season) generated 1cr in 3 months
- Identified new ways of generating business through SIS, OTO and Tele calling(Outstation customers)
- Highest contributor of sales to overall business (Bluestone)
- Highest acquisitions of high profile customers (Bluestone)
- Recognized as the best - Zonal Sales Manager (Airtel- Broadband)
Timeline
Business Lead
LEAP Scholar
04.2023 - Current
Associate Director
Toppr/BYJU'S -Think And Learn
09.2019 - 04.2023
Sales Head
Bharat Matrimony
10.2017 - 09.2019
Sales Head- South and West India
Bluestone.com
12.2015 - 10.2017
Zonal Manager
Bharti Airtel Ltd
05.2008 - 12.2015
TASMAC
MBA from Marketing
06.2005 - 2006.07
BHS College
from Accounting
05.1999 - 2002.03
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