Results-driven digital marketing manager with expertise in SEO, SEM, and performance marketing, aiming to leverage data-driven strategies to enhance brand visibility and drive conversions.
Hi, I’m
Raja Kondapalli
Sugarfit - Manager (Growth & Performance)
Mangalore,KA
Summary
Overview
6
years of professional experience
Work History
OLA
Manager – Digital Marketing & SEO
3 2023 - Current
Job overview
- Led digital campaigns for Ola Bike in Hyderabad, driving 50% increase in category growth.
- Managed $400k monthly budget for Ola Electric's performance and brand campaigns.
- Reduced CAC by 13% through auto affiliate onboarding and niche audience targeting.
- Lowered CPL by 30% via campaign optimization, affiliate onboarding, and landing page CRO.
- Launched and optimized 700+ Google My Business profiles for local SEO.
- Reduced driver onboarding CAC by 31% through food and two-wheeler digital campaigns for Ola Mobility.
Swiggy – Instamart & Suprdaily
Team Leader – Performance Marketing
10.2021 - 02.2023
Job overview
- Managed performance marketing operations, including media planning and execution for campaigns across Swiggy Instamart & Suprdaily, overseeing monthly budgets up to ₹1.5 Cr.
- Handled programmatic channels (Criteo, Revx, Remerge, Inmobi DSP) for new user acquisition, optimizing CAC and driving improved user experience.
- Collaborated with agencies and internal teams (brand, design, category) to launch acquisition and retargeting campaigns, achieving monthly conversion goals and cost targets.
- Automated reporting for daily performance tracking and conducted data analysis through SQL, generating insights to optimize campaigns.
- Executed cross-channel strategies (Push, In-app, Email) using MoEngage, while onboarding new affiliates and managing CPI/CPO campaigns.
HalfCute (E-commerce)
Digital Marketing Manager – Performance & Content
6 2020 - 10.2021
Job overview
- Planned and executed SEM/SEO strategies, boosting conversions and improving search rankings for category and occasion pages through technical optimizations.
- Launched and scaled Facebook ad campaigns for subsidiary (Luckbell.com), achieving 2.5-3x ROAS by targeting US market and testing creatives.
- Managed shopping ads with Merchant Center integration, optimizing feed rules for better performance in both paid and organic shopping results.
- Led team of 7, including 4 interns, to implement SEO strategies, ensuring successful execution and achieving search ranking improvements.
- Launched blog site (giftideas.app) with 800 automated posts, increasing traffic to 1,200/month through content refreshes and backlink building in 2 months.
Galvanize Test Prep (ed-tech)
Digital Marketing Specialist
11.2018 - 05.2020
Job overview
- Planned and aligned digital marketing activities with business goals using OKRs, driving 40% increase in organic traffic through SEO and content strategies.
- Executed on-site SEO optimizations, structured data implementation, and successful link-building campaigns, improving high-intent keyword rankings and CTR on SERPs.
- Managed social media and YouTube SEO strategies, including A/B testing, remarketing ads, and local SEO, enhancing engagement, brand awareness, and lead conversions.
The College Monk, Bangalore
Digital Marketing Intern
09.2018 - 11.2018
Job overview
- Use search engine optimization techniques to improve both ranking and readability of the content
- Build backlinks to improve page rankings and Domain Authority
- Research on trending social media like Pinterest, Twitter, Reddit to increase traffic to the website
- Write articles on social media pages and build backlinks.
Education
Electrical Engineering
from SRKR Engineering College
05.2017
University Overview
Electrical Engineering
from Andhra Polytechnic
04.2014
University Overview
Schooling
from Green Wood Public School
03.2011
University Overview
Skills
SEO & SEM Strategy
Performance Marketing
Content Strategy
Analytics & Data-Driven Decisions
Social Media Marketing
Budget Management
Link Building & Backlink Strategy
Affiliate & Programmatic Advertising
SQL
Languages
English
Telugu
Tamil
Hindi
Timeline
Team Leader – Performance Marketing
Swiggy – Instamart & Suprdaily
10.2021 - 02.2023
Digital Marketing Specialist
Galvanize Test Prep (ed-tech)
11.2018 - 05.2020
Digital Marketing Intern
The College Monk, Bangalore
09.2018 - 11.2018
Manager – Digital Marketing & SEO
OLA
3 2023 - Current
Digital Marketing Manager – Performance & Content
HalfCute (E-commerce)
6 2020 - 10.2021
Electrical Engineering
from SRKR Engineering College
Electrical Engineering
from Andhra Polytechnic
Schooling
from Green Wood Public School