Raja Oliginti

rSTAR Technologies (formerly known as Sofbang) is a systems integrator focused on solving the unique challenges facing asset-intensive industries. rSTAR works with large manufacturing, energy/utility, retail, fintech and high-tech companies to improve CX, enhance efficiency and resilience, improve profits and boost ROI.

→ Led the design strategy for the marketing team, aligning visual communication with business goals for maximum impact. Expertly utilized industry-standard tools (Adobe Creative Suite, Figma, XD) to execute projects effectively, all while managing timelines and nurturing junior designers.

→ Championed user-centricity by collaborating with product, development, and fellow designers. This resulted in the implementation of intuitive and engaging UI/UX for a holistic wellness app, including explainer and product demo videos, and a redesigned website built on WordPress.

→ Crafted a comprehensive suite of marketing assets (HubSpot-powered landing pages and emails, presentations, case studies, whitepapers, etc.) that effectively communicated rSTAR's value proposition and drove conversions. Authored impactful PowerPoint presentations using MS PowerPoint for internal and external stakeholders.

→ Played a pivotal role in the company's rebranding efforts, ensuring a polished and cohesive user experience across the redesigned website and adherence to updated brand guidelines.

• Crafted a range of visually compelling and data-informed marketing assets for B2B sales and marketing teams across North America and the EU, including brochures, presentations, email campaigns, and promotional videos.
• Applied user research principles and leveraged data insights to optimize designs for maximum engagement and conversion.
• Collaborated effectively with cross-functional teams (product marketing, demand gen, etc.) to deliver impactful materials aligned with strategic goals.
• Demonstrated UI/UX aptitude by designing wireframes, mockups, and interactive marketing assets that enhanced the digital customer experience.
• Expertly utilized industry-standard design tools (Adobe Creative Suite, MS Office, Google Apps) and marketing automation platforms (HubSpot to design and develop emails and landing pages) to streamline workflow and ensure brand consistency.

While working with Dell EMC (EMC data storage systems), I've had the privilege of contributing to a diverse range of projects, each aimed at fostering effective communication and engagement.

From crafting dynamic presentations for both internal and external stakeholders to designing graphics for employee portals and event promotions, my experience spans across various mediums.

A significant portion of my work has revolved around creating impactful PowerPoint presentations, collaborating closely with key stakeholders including the Senior VP & MD of COE & APJ centers, Global Engineering PM/ Operations, APJ R&D Centers, program managers, senior marketing director, and marcom program manager.

Alongside presentations, I've also ventured into video production and editing, as well as crafting compelling MarCom materials like - emails and newsletters.

Leveraging a skill set that includes Adobe Photoshop, Illustrator, CorelDraw, Premier Pro, Camtasia Studio, and PowerPoint, I strive to deliver visually stunning and effective solutions that resonate with audiences and drive results.