RAJA RAY
Kolkata
Summary
I am passionate about design. I lead Creative Design and UX teams to cater to the digital design requirements for multiple clients across various industries. I look forward to thriving in the Digital Design/Interactive space, where creative work is challenging, fulfilling, and learning something new is an everyday normal. My role for the past couple of years has been related to helping clients define innovation and experience design transformation. I was previously the Creative/UX Director for TCS's internal creative services agency, which caters to UX/Graphic Design and video production requirements for our Life Sciences and Healthcare clients.
Overview
30
30
years of professional experience
Work History
Executive Design Director/Group Creative Director
Tata Consultancy Services
Kolkata
02.2008 - 09.2025
- Company Overview: TCS-Microsoft Relationship, TCS Interactive, TCS Interactive LSHC.
- I recently became a TCS Contextual Master for the work my team and I had done for Nielsen IQ - Byzzer.
- Was responsible for setting up the UX/Design practice for the TCS-Microsoft relationship from scratch. Now a 25+ member, dedicated UX team.
- I was also responsible for helping to set up the UX/Design Practice as a horizontal CoE, which is now known as TCS Interactive, a globally renowned digital experience brand.
- Led cross-functional teams to develop strategic business initiatives.
- Managed client relationships to ensure satisfaction and retention.
- Oversaw project timelines and resource allocation for successful execution.
- Collaborated with stakeholders to align business objectives with IT solutions.
- Directed training programs for staff to enhance skill sets and performance.
- Used excellent verbal skills to engage customers in conversation and effectively determine needs and requirements.
- Delegated work to staff, setting priorities and goals.
National Creative Director
Mediaturf/Connecturf Worldwide
Mumbai
08.2004 - 01.2008
- Hands-on Digital Advertising work for Maruti Suzuki/ICICI Bank/Hero Honda/Colgate/Kerala Tourism/Tata AIG/Tata Motors - Commercial Vehicles/SBI Mutual Funds.
- Led creative strategy for diverse multimedia campaigns across various platforms.
- Collaborated with cross-functional teams to align brand messaging and vision.
- Directed design projects from concept through execution, ensuring brand consistency.
- Mentored junior designers, fostering skill development and innovative thinking.
- Designed work that strongly communicated brand narrative, goals and concepts.
Senior Digital Creative Consultant
Lowe Worldwide
New Delhi
07.2000 - 07.2004
- Hand-on work Digital work for Maruti Suzuki Corporate & Brand Websites/Wills Lifestyle/Tata Infotech/Trident Hotels.
- Developed creative concepts for advertising campaigns across various media platforms.
- Collaborated with clients to understand brand objectives and design tailored strategies.
- Managed multiple projects simultaneously while meeting tight deadlines consistently.
Creative Group Head
Rediff.com
Mumbai
08.1997 - 06.2000
- Hand-on work for Oberoi Hotels/Jet Airways/Pepsi/Fuji films/Revlon/Discovery and many other Digital firsts for big global clients.
- Collaborated with cross-functional teams to align marketing goals and creative vision.
- Liaised with other teams such as digital marketing and sales for successful implementation of campaigns.
- Actively participated in client meetings as needed to present creative solutions.
- Spearheaded the development of innovative visual concepts for marketing materials.
Art Director
J. Walter Thompson/HTA
New Delhi
06.1995 - 07.1997
- My first big assignment was during my JWT days, fresh out of art college, and I had the opportunity to be a part of the team that launched Pizza Hut in India. The Menu Card, In-dining Experience, Crockery etc. were all designed by me.
- Collaborated with copywriters to ensure cohesive messaging and visual harmony.
- Directed art production processes, overseeing design from concept to execution.
- Brainstormed with team members and special project managers to provide unique concepts and designs.
- Designed new on-brand visual elements to effectively convey concepts and messaging.
- Collaborated with copywriters to ensure that the art direction complemented the written content.
Education
Bachelor of Fine Arts - Applied Arts
The Maharaja Sayajirao University
Baroda05-1995
Graphic Design Internship - Design
Graphic Communication Concepts
Mumbai India06-1994
Skills
- Leading & Supervising
- Design/UX Teams
- UX Research & Strategy
- Client Interfacing & Collaboration
- Heuristics & Usability Studies
- Wire-framing & Prototyping
- Branding & Logo Design
- Digital Advertising
- Dashboarding & Data Visualization
- Accessibility
- Designing Websites, Microsites & Mobile Applications
Achievements & Milestone
- Designed the first digital medium through which one could buy movie tickets and books.
- Became a TCS Contextual Master for the work done for Nielsen IQ - Byzzer.
- Responsible for setting up the UX/Design practice for TCS-Microsoft Relationship from scratch.
- Helped set up UX/Design Practice as a horizontal CoE known as TCS Interactive.
- Designed many first websites for corporate giants such as Tata Motors, Oberoi Hotels, TCS, Pepsi, and Maruti Suzuki.
- Part of the team that launched Pizza Hut in India, designing the Menu Card, In-dining Experience, and Crockery.
Timeline
Executive Design Director/Group Creative Director
Tata Consultancy Services
02.2008 - 09.2025
National Creative Director
Mediaturf/Connecturf Worldwide
08.2004 - 01.2008
Senior Digital Creative Consultant
Lowe Worldwide
07.2000 - 07.2004
Creative Group Head
Rediff.com
08.1997 - 06.2000
Art Director
J. Walter Thompson/HTA
06.1995 - 07.1997
Bachelor of Fine Arts - Applied Arts
The Maharaja Sayajirao University
Graphic Design Internship - Design
Graphic Communication Concepts
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