RAJADURAI N

To pursue a challenging career in an organization that offers me learning opportunities and professional growth, at the same time helps me to utilize my skills for the growth of the organization.

A competent professional offering 13 years (2 yrs Institutional Sales + 11 yrs General Trade) of rich experience in Channel Sales Management. Currently associated with Philips Domestic Appliances India Ltd (PREETHI), Trichy as Sales Executive (M8) for 4 Districts with a team size of 4 Strikers(DSO). Continuously Monitoring customer needs and ensure that services, products and processes meet these needs. Expertise in Basics. Possess excellent team handling, analytical, troubleshooting and inter-personal skills with ability to drive quality enhancement, process improvement and cost savings initiatives. CURRENT EMPLOYER – Philips Domestic Appliances India Ltd(Brand: Preethi)

• United Breweries Ltd, Ensuing Product Mix in the sales., Monitoring Competitors activity in Market, Monitoring effective use of POP materials along with Co’s products prominently displayed at all outlets., Working with Field Force in Market., Provide effective customer serviceHandled a turnover of 30 Crore with 4 Institutional distributors (Foods and Beverages) in Chennai., 08/2011 - 08/2016
• Hindustan Coco-Cola @ Chennai, Focusing on “Focus pack” to execute monthly plans framed by the concern., Effectively implementing the 7 steps of sales call in the market., Explain all the schemes available for the period to increase the purchase level and Share in the Market., Keeping a track on stock level with the retailers and ensure deliverables to the retailers at the right time and quantity., Convincing the retailers to purchase products against competitor’s product to increase the market share., Promoting sales through cooler charging, purity, Merchandising and using the pop materials., Addressing retailer grievances and finding the solution as earliest as possible to satisfy them., 08/2009 - 07/2011

• Best Sales Executive award in pan India – 2021.
• Achieved 2019 annual Plan 2 Month in Advance.
• All India Sales Honour Club Participants in 2020.
• Achieved above 80% of MG Share from 75%and Maintaining till date

Philips Domestic Appliances India Ltd(Brand: Preethi), Handling a turnover of 30 Crore with 3 distributors in 4 Districts., Handling both On Primary and Secondary sales in with parallel reporting to 2 Managers., Handling a team of 4 strikers and responsible for achieving secondary targets and effectively handled a team of 23 sales Promoters in the given Territory., Responsible for Mangal & Mangal tertiary sales with the help of 12 sales promoters to maintain our core category share and develop the new category sales and reporting to top management., Keeping the track of KPI’s targets and achieving the same to get sustainable business in the given Territory., Responsible for maintaining the Preethi Basics like Distributor Stock & Market outstanding, responsible for aging stock clearance at both Distributor and Dealer., Training the DSO and In Shop Promoters to maintain and improve the market share., Handling Live demo activity like Mocktile and Thattukadai for increasing consumer walkin to the store.

• Father's Name: S.Nagarajan
• Date of Birth: 06/02/85
• Nationality: Indian
• Marital Status: Married

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