RAJ KUMAR ACHANTA
Director Customer Success
Bangalore
Summary
Goal-oriented and results driven Customer Success Director, bringing 13+ years of experience in ecommerce marketplace marketing with data driven insights and actionables. Communicating effectively and working tirelessly to achieve impeccable quality standards and results. Expertly skilled in ecommerce Amazon DSP and Walmart Sponsored Products, well-versed in high-pressure, deadline-driven, target-focused environments.
Overview
14
14
years of professional experience
Work History
Customer Success Director
Commerce IQ (rBoomerang Retail Commerce Technologies India Private Limited)
04.2023 - Current
- Built strong and efficient customer success team in India which saved 3X cost for the company
- Leading a team of 35+ customer success managers & specialists who are Amazon and Walmart Advertising experts managing $40MM ARR
- Created an operations excellence score (a proactive corrective model) for improving the efficiency of the advertising operations
- Understanding customer needs, devise a media plan to execute and achieve those requirements
- Worked with Data Science teams to provide guidance on how to visualize the data and what metrics need to talk to each other in the eCommerce retail industry.
- Connecting with clients, take feedback, talk to product team to improve the product based on the feedback received
- Working with tech and data analytics team to build the automated dashboards for easier and readily available analysis
- Collaborating with product and DS team to include features which ensure client’s profitability
- Hiring, training and developing the best in class team to provide robust client success
- Standardizing WBR, MBR, QBR and EBR processes. Just not the numbers, we discuss about the reasons behind the numbers
Director, Marketplace Performance Marketing
UNA-Brands
06.2022 - 03.2023
- Managing entire Amazon Portfolio of 20 brands across 52 different marketplaces with $4 ROAS
- Managing a team of 5 to drive profitable ROAS.
- Collaborating with the tech team internally to build ad tech for the organization for automation
- Building out of the box strategies under Amazon PPC and Amazon DSP to get more reach and conversions for the brands
- Training and building the team from the ground level to achieve the organization goals
- Reporting to the co-founder of the organization and working closely with the founders to scale up the brands on e-commerce marketplaces.
- Channel expansion into other marketplaces by understanding the nuances of the marketplaces with respect to advertisement
- Working to achieve the PnL of the accounts without affecting the profitability.
- Brand level analysis to bring in new innovative products to beat the competition
- Competitive analysis on pricing, shipping speed and SEO to improve reach and conversions
Team Manager, Amazon DSP and Walmart Sponsored Products
Teikametrics
07.2021 - 06.2022
- Lead a team of 9 who are Account Managers and Account specialists working on Walmart Advertising
- With the experience in client facing advertising account management, we brought strategic discussions to the table with focus on delivering results
- Taken multiple responsibilities to bring in expertise on Advertisement, ecommerce SEO and other areas on improvement on the seller account
- Cross functional collaboration to provide feedback about the product being developed and brought significant changes on the product
- Deep dive on new use cases and brought valuable insights to clients and the team
- Maintaining harmony among team-mates and making sure that we all are driving in the same direction towards success
- Working on a major project at an organizational level collaborating with Walmart
Account Manager, Amazon DSP and Walmart Sponsored Products
Teikametrics
05.2020 - 06.2021
- Individual contributor to the success of the larger clients managing their advertising campaigns on Amazon DSP and Walmart search
- Worked with major brands across categories like Bedding, Health, Automobile, Sports etc
- Identified the right set of audiences to target both on and off Amazon to drive in more success
- Worked on full funnel strategy in Amazon DSP (equivalent to DV 360)
- Also, contributed 80% of streamlining the processes as the team was new
- Created a media plan template to understand client’s requests and converting them to campaign creations
Program Manager
Amazon Seller Services Pvt Ltd
11.2014 - 05.2020
- Company Overview: Amazon Service provider network is an ecosystem of third party providers who cater to a number of services that enable sellers on Amazon to start, manage and grow their business. My prime responsibility is into sponsored products (advertising optimization) service. The role involves driving revenue to amazon, bringing large sellers(who spend high) to the network, retaining existing sellers with continuous engagement. The primary skills I have in my day to day activity involves MS Excel, R programing, SQL.
- Worked as an onboarding executive where I interviewed, trained and onboarded ~120+ digital marketing agencies into Amazon ecosystem
- Spearheaded projects to improve the contribution of Amazon ad revenue through SPN team
- Worked with the product and engineering team to build internal tools like Drona.
- Travelled across country to conduct in person meetings and trainings with advertisers and service providers enabling them to use new features in Amazon advertising space
Sr. Consultant
Sutherland Global Services
04.2011 - 04.2012
Sr. Technical Associate
Wipro BPO Limited
12.2009 - 02.2011
Education
MBA - Marketing and HR
GITAM
04.2014
B.Tech - Computer Science and Engineering
Viswanatha Institute of Technology and Management
04.2009
Skills
Ecommerce advertising proficiency
Strategic media execution and analysis
Implementation of ecommerce solutions
Looking at a holistic view of business
Cross-functional collaboration
Proficient in Amazon Walmart DSP and Sponsored Products
Leading Ad Operations Functions
Setting Procedures and Documentations for smooth workflows
Automating the redundant tasks
Leading and inspiring the team to move to the next level
Customer Engagement and retention strategies
Train and Develop the best
Timeline
Customer Success Director
Commerce IQ (rBoomerang Retail Commerce Technologies India Private Limited)
04.2023 - Current
Director, Marketplace Performance Marketing
UNA-Brands
06.2022 - 03.2023
Team Manager, Amazon DSP and Walmart Sponsored Products
Teikametrics
07.2021 - 06.2022
Account Manager, Amazon DSP and Walmart Sponsored Products
Teikametrics
05.2020 - 06.2021
Program Manager
Amazon Seller Services Pvt Ltd
11.2014 - 05.2020
Sr. Consultant
Sutherland Global Services
04.2011 - 04.2012
Sr. Technical Associate
Wipro BPO Limited
12.2009 - 02.2011
B.Tech - Computer Science and Engineering
Viswanatha Institute of Technology and Management
MBA - Marketing and HR
GITAM