RAJAN MACHAREKAR

• Managing Sales Team for Enterprise/SMB/Mid-size ACCOUNTS for Server / Storage Security/Software
• Handling End-to-End IT sales for Server, Storage, Software and Networking Solutions by joining hands with all the major OEM’s
• Assessing clients pain areas and requirements, followed by technical discussion with clients/ consultant & preparation of techno-commercial proposal in accordance with the specifications
• Ensuring recurring business to flow from existing accounts and performing key account management through rigorous commercial negotiation
• Executing key account strategies and closing enterprise level deals in collaboration with multiple service lines through rigorous client engagement and relevant solutions design
• Considering sales and technical aspects – Product feedback, Pre-sale inspections, Product demo, Competitor products comparison & technical discussions
• B2B accounts and a portfolio of multiple products including Core, Non-Core (System integration, Cyber Security, Cloud, Server & Storage etc) by mapping and aligning both the customer and the OEM by continuous discussions
• Liaise with technical group and service team to resolve service and billing issues
• Development of new accounts, Relationship building and nourishment of the account in all domains by optimizing client’s budget to its zenith
• Coordinating with OEM’s for strategically targeting new accounts and ensuring closures before deadlines
• Up-selling and maintaining relations for a long-lasting business partnership
• Generating lead from existing major and minor account.

• Solution Based Sales - To generate the revenue, growth across the verticals (Data Centre built, Networking, Collaboration, Virtualization, Storage, Managed Services) to generate reference accounts for Syndrome, across each verticals
• Focus on critical, complex, strategically or tactically important deals with high visibility, and responsible to sign the deals
• Develop the business development strategy & get buy in from stakeholders & execute
• Building 'C' Level relationships and building Growth strategies with specific communities across Global & Local Systems Integrator to help service these large customers
• Identifying complex problems and reviewing related information to develop and evaluate options and implement solutions
• Using logic and reasoning to identify the strengths and weaknesses of alternative solutions, conclusions or approaches to problems.

• Responsible for revenue generation and overall profitability of ROM Branch
• Responsible for Revenue Generation and Business Expansion for ROM
• Shouldering the responsibility of establishing new biz plans in tune with the corporate strategies and identifying streams for revenue growth
• Plan and conceptualize various strategies to achieve business goals aimed towards the growth in business volumes as well as profitability as per the need and resources available
• Made fact-based decisions regarding marketing strategy to develop the product as a brand while designing effective and cost-efficient implementation programs based on Customer Analysis & Competitive Analysis
• To work on P & L, Responsibilities of the business while working with the Director’s
• Conducting competitor analysis by keeping abreast of market trends and competitor moves to achieve the market share
• Recently Secured order of Rs
• 8 Cr of Kolhapur Municipal Corporation.

• Lead –Mobile, Video Conferencing and Broadband Business
• Responsible for revenue generation and overall profitability of ROM-Goa Circle
• Managed 20 Retail Stores across circle ROM & Goa
• Managed Team of 6 ASM’s, 2 OSM’s and 150 Store Staff
• Managed 100 accounts for VC Business with turnover of 6 cr
• Training to Team and Franchisee’s on product and Target setting
• Encouraging team for Product sales and providing necessary support
• Technical support and training to Store staff
• Planning promotional activities to increase the market share
• Initiate local tie ups to increase the revenue
• Product Design, Budgeting and Pricing
• Managed 4 Reliance World Stores in Pune as Profit Center Head with Mobile business
• Active participation in GSM Launch in the Circle
• Achievement: Consistent sales growth by 22% in first year and 24% in second year
• Initiated different promotional activities for Brand building
• Started New Business line of In Store Promotion
• Won trip of Singapore for achieving 125% target in Q3 2007-08
• Topper in AFCEH reg’s in constant 6 batches across India
• Generated Revenue of Rs
• 2 Cr from tie ups of APC, DASA, IIBM, I2IT, HUL, SUMERU, Myjobsinpune.com, Re-store, K7 etc..

• Achieved all targets in terms of new projects and volumes
• In financial year 04-05, Total sales turnover was 160 Cr
• Appointed 12 Dealers with in 1 year
• Stood First in total sales in the region.

• Owner of the Regional Business
• Leading the Regional Sales Team - West
• Ensured Profitability by Successfully shifting Product Mix to Value Based Products and Solutions
• Acquired some of the Largest Logo’s in the Region
• Created accounts with recurring QoQ Business.

• VPN/MPLS/Data Cards / Data Center/BFSI - Business Head for the Branch
• Responsible for revenue generation and overall profitability of ROM-Goa Branch
• Worked as Profit Center Head for Mah n Goa Branch
• Managed Team of 8 KAM’s, 3 ASM’s Project Manager and team of 30 Engg’s in co-ordination with HO
• Managed Various accounts for MPLS/MNS/SI/Data Center / BFSI with turnover of 15 cr p.a
• In alliance with BSNL, Pune
• Training to Team and on product and Market Development
• Encouraging team for Product sales and providing necessary support
• Product Design, Budgeting and Pricing
• Initiate local tie ups with OEM Representatives to increase the revenue
• Responsible for Vendor Mgmt, Event Mgmt and Promotions
• Part of the Order worth Rs
• 220 Cr of MSRTC E Ticketing thru HHT
• Won Order of Rs.38 Cr of Bank of Maharashtra for MNS.

• Profit Center Head for Mah and Goa
• Responsible for revenue generation and overall profitability of Western region
• Worked as a profit center for (ROM-Goa)
• Functional and administrative responsibility of line Managers and the region
• Managed team of 9 FM’s with total team size of 35(sales, Marketing, Commercial)
• Successfully monitor the launching of Sify I ways & Sify Gamedromes in the region
• Provided leadership, motivation and direction to the sales team to work as result-oriented and highly motivated
• Apart from Regular promo’s, schemes, implemented new ideas into the Business
• Implement Sales promotion schemes
• Conduct campaigns
• Budgeting
• Review performance & Profitability study of Franchisee’s & channel partners
• Successfully conducted various Exams (JIIB) and marketing promotions
• Headed as National Lead for Café Revivals
• Promoted as Branch Manager (Rest of Mah and Goa) and then As National Lead for R&R.

• Managed team of 60 Executives
• Co-ordination between 3 offices with ICICI HFC, Pune and Kolhapur
• All India toper in Jaldi 100 Sanction target of ICICI HFC
• In the month of Jan’03, Disbursed highest value of Rs
• 3 Cr
• First time in the history of the Region.

• Managed team of 15 Executives and 27 Franchisees
• Co-Ordination between Kolhapur MF and Pune Regional Office
• Responsible for Collection of fees and Royalty from network centers
• Recruitment of Admn
• As well as Mktg
• Staff
• Planning and Directing Sales to Executives to achieve targets
• Training and Product Knowledge to Executives about Courses and Fees.

Responsibilities /Accomplishments:

• Corporate Business - Generating business from Enterprise organizations in IT&ITeS, Banking, Financial and other sectors for Apple range of products and end to end IT solutions. (Workspace / Server - Storage / Data Center / Security / Networking / Wireless / AV / SaaS.) • Ensured Profitability by Successfully shifting Product Mix to Value Based Products and Solutions
• Responsible for the revenue target of 100cr (Top line) with 6% bottom line target.
• Created the consistency history of achievement of my targets Quarterly and Annually.
• Ensured to keep a tab on sales profit (Gross Margin) average of 8% -10% on Enterprise Sales Orders and 2-3% on Apple Products
• Acquired some of the Largest Logo's in the Region.
• Created the ratio of adding 20% of my targets are achieved from new customers on every quarter by retaining the same momentum for existing customers.
• Key Business Development - Managing all key accounts in order to explore business opportunities, catering with additional range of IT solutions
• Customer Interaction - Meeting all key and other enterprises accounts on regular basis to ensure on time response for their requirements
• E-mail campaign – Organizing direct mail campaign to update about new product to the existing customers.
• Competition accounts - Keeping an eye in the development of the competition accounts. Breaking competition accounts
• After Sales Support - Supporting channel partners & end customer during service requirements.
• Forecasting – Forecasting the business on monthly basis
• Payment & Collection – Overseeing payment to be collected from enterprise accounts.