Summary
Overview
Work History
Education
Skills
Accomplishments
Additional Information
Timeline
Generic

SUNIL GOPINATH RAO

Bangalore,Karnataka

Summary

Experienced marketing management professional who consistently delivers high-quality and results-focused marketing content. In-depth knowledge of Trade marketing with expertise in identifying emerging market trends.

Overview

12
12
years of professional experience

Work History

Deputy Manager

TATA SKY LTD
Bangalore
10.2006 - 07.2014
  • Trade Marketing - South India Key Responsibilities Planning and Execution of Trade Marketing Programs Formulate quarterly and annual budget, in conjunction with the Region and Circle Head's.
  • Budgeting to be done in line with differential costs of each channel of sales and engagement level and market tier Facilitate roll-out of CCP activities, drive and track their productivity Coordinate closely with Circle team for implementation of planned activities.
  • Vendor Management.
  • Source new vendors for cost effectiveness of POS materials.
  • Visibility: Plan and implement merchandizing visibility programs as per AOP Micro Planning, D-sat & Mystery Shopping scores in conjunction with Circle Head's.
  • Liaison with local/cross-regional multiple vendors to ensure speed-to-market and cost effectiveness.
  • Innovate towards improving longevity and cost-effectiveness of merchandizing Ensuring cost management for all assigned projects.
  • Budgeting to be done in line with differential costs of each channel of sales.
  • Directed and coordinated marketing activities and policies to promote products and services.
  • Reviewed the financial aspects of product development, such as budgets, expenditures and research and development appropriations.
  • Worked with the communications team to drive internal promotion of company programs, initiatives, guiding principles and mission.
  • Coordinated and participated in promotional activities and trade shows.
  • Preserved brand integrity by monitoring the consistency and quality of marketing content.
  • Created high-quality marketing strategy documentation, including product marketing briefs, FAQs and objection handling documents.
  • Communicated marketing teams' plans and accomplishments to verify alignment with senior management objectives.
  • Defined and tracked campaign effectiveness and adjusted strategies accordingly.
  • Analyzed business developments and monitored market trends.

01.2004 - 09.2006
  • Ensuring the desired TAT's are met for customer complaint & its resolution.
  • Handling escalations of customer complaints, requests and enquiries.
  • Co-ordinate within the various departments in the organisation to ensure that operational requirements are efficiently met.
  • Retain existing customers to increase revenue Customer retention activities in all the segments.
  • Generate various types of MIS and forecasting for reducing customer issues and increasing customer satisfaction.

Customer Care Executive

BHARTI AIRTEL LTD, KARNATAKA CIRCLE
02.2002 - 10.2006

CUSTOMER CARE OFFICER - PROCESS AUDIT

BHARTHI AIRTEL LTD
Bangalore
02.2002 - 12.2003
  • Key Responsibilities Planning, Scheduling & Conducting Audits Schedule Yearly and Quarterly Monitoring and reporting on corrective / preventive action/ follow-up on Non Conformances Monitoring compliance checklists, keeping track of team and department Compliance Scores Assist the Quality Lead in his functions to ensure compliance.
  • In charge of Service Audit and Process team for Karnataka.
  • SPOC for Presidents office for Customer Care Process Change and Implementation.
  • Root Cause Analysis for CPD.
  • Identify in-house internal quality audit requirements for departments.

Education

BBA - Finance and Marketing

Bangalore University
2000

Skills

  • Budget development and management
  • Marketing plan development
  • Special events planning
  • Creative and innovative
  • Market research

Accomplishments

  • Awarded Employee of the Quarter (July - Sep 2010) - Tata Sky Awarded Employee of the Quarter (July - Sep 2013) - Tata Sky Best Trade Marketing Executive (IC 75 K Contest Display) - Tata Sky Awarded the Infotel President Award 2002-03 on Quality Project.
  • Bharti Airtel Awarded for the best backend support in Customer Care Operation - Bharti Airtel Completed Yellow Belt Projects - Bharti Airtel Certified Process Auditor - Bharti Airtel PREVIOUS ASSIGNMENTS CONNECT SERVICES JUNE 2000 - JANUARY 2002.
  • Administrative Executive.

Additional Information

  • PERSONAL DETAILS Date of Birth : 21st May, 1978

Timeline

Deputy Manager

TATA SKY LTD
10.2006 - 07.2014

01.2004 - 09.2006

Customer Care Executive

BHARTI AIRTEL LTD, KARNATAKA CIRCLE
02.2002 - 10.2006

CUSTOMER CARE OFFICER - PROCESS AUDIT

BHARTHI AIRTEL LTD
02.2002 - 12.2003

BBA - Finance and Marketing

Bangalore University

Similar Profiles

CREATE PROFILE
SUNIL GOPINATH RAO