Music
Raja Rowin Antony
Strategic Leader
Chennai
Summary
A results-driven and dynamic Sales & Marketing leader with 17+ years of proven expertise in driving growth, building high-performing teams, and delivering measurable business outcomes across diverse industries. Passionate about leveraging innovative sales strategies, digital marketing tools, and data-driven insights to not only meet but exceed targets. Committed to fostering strong customer relationships and expanding market presence by identifying emerging opportunities and staying ahead of industry trends. With a track record of successfully navigating competitive landscapes and achieving 100% market share growth, I aim to continue leading transformative sales initiatives, optimizing processes, and driving sustained profitability for organizations in the evolving digital landscape.
Overview
19
19
years of professional experience
6
6
years of post-secondary education
4
4
Languages
Work History
Asst Vice President
Madras Security Printers
09.2023 - Current
- Led a team of 15+ sales professionals to consistently achieve 120% of quarterly sales targets, resulting in a 30% year-over-year growth in revenue
- Developed and executed a strategic sales plan that expanded the customer base by 40% in 12 months, significantly strengthening market presence
- Managing recruitment, objective setting, and performance monitoring of the sales, marketing, and digital marketing Team
- Build and promote strong, long-lasting customer/vendor relationships by partnering with them and understanding their needs
- Present sales, revenue, and expense reports and realistic forecasts to the management team through HubSpot Marketing Software and Tableau
- Identify emerging markets and market shifts while being fully aware of new services and competition status
- Coordinate with performance marketing teams and identify potential areas of improvement for lead generation
- Work independently and with his sales team to develop and execute prospecting strategies to identify, qualify, and close leads
- Led cross-functional teams using Agile project management methodologies to deliver marketing campaigns on time and within budget
- Develop and deploy strategies for securing new accounts
- Coordinate with Account Managers to ensure timely delivery of projects, Achieve upsell targets, Responsible for his own and team's targets
- Teamwork
- Leadership
- Adaptability
- Time management
- Attention to detail
- Interpersonal skills
- Problem-solving
- Work ethic
- Communication
- Creativity
Sales & Marketing Manager
GLS Elopak
09.2022 - 08.2023
- Built the Pan India sales market share right from scratch
- Managing a team of Sales, Service and Digital marketing professionals
- Formulated and executed comprehensive market strategies, increasing Pan-India market share by 50% within the first year
- To manage the Market Excellence/Intelligence process; gathering market and customer information and providing feedback on future trends
- Developing and implementing digital marketing campaigns
- Using digital marketing tools to generate leads (Paid social media campaigns)
- Developed annual sales forecasts and managed budgets, ensuring alignment with business goals and achieving a 95% accuracy rate in revenue predictions
- Handling the team data analysis and content creation (Video & Picture editing)
- Delivered a sustainable business model in the first year itself, gaining a significant market share
Asia Pacific Sales and Marketing Manager
Manipal Technologies
05.2021 - 07.2022
- Create Sales and marketing strategies to support MTL - Digital Solutions Pre-Media Opportunities
- Determine annual budgets by implementing effective sales & marketing strategies to achieve the goal
- Sell Pre-Media services/solutions to brands, agencies, printers, and aggregators across the globe
- Plan and execute sales and marketing engagement campaigns consisting of email, webinars, videos, social media advertising, marketing collateral, and new tactics to promote awareness, drive leads, and new onboard accounts
- Created and launched digital marketing campaigns using Google Ads, Google Analytics and LinkedIn to increase inbound leads by 30%
- Management of the sales team, sales growth, effective collection, compliance with the sales process, and customer satisfaction
- Leveraged paid social media campaigns and SEO strategies to generate 200% more leads, resulting in a 15% increase in conversions through SEO optimization
- Generated 300+ leads through targeted LinkedIn outreach and cold calling
- Track lead indicators in the business segment for effective planning to cater to the new opportunities in the marketplace
Senior Domestic Sales & Marketing Manager
UFLEX LIMITED
08.2020 - 04.2021
- Managed a team of 10+ sales and service professionals, improving team productivity by 25% through focused training and performance management
- Formulated Vegan, Coconut, and ORS product category Marketing plan and executed it, leading to an increase in 12% YOY growth
- Developing and implementing digital marketing campaigns
- Leveraged paid social media campaigns and SEO strategies to generate 200% more leads, resulting in a 15% increase in conversions
- Handling the team of data analysis and content creation
Domestic Sales & Marketing Manager
UFLEX LIMITED
01.2017 - 07.2020
- Led the entire process of the aseptic packaging business from identification of new clients, specification to new/existing clients, quotation, processing orders, timely delivery & post sales service to the clients
- Built the south sales market share right from scratch
- Formulated and implemented the market strategies and activities
- Identified market requirements in terms of products, services, and pricing
- Delivered a sustainable business model in the first year itself gaining a significant market share
Territory Sales & Marketing Manager
Avery Dennison
06.2014 - 12.2016
- Drove sales growth by 45%, increasing quarterly sales from ₹2.75 crore to ₹4 crore in just six months
- Consistent on achieving the AOP and collection targets month by month
- Fostered a robust, sustainable network of buyers, leveraging strong listening, presentation, and closing skills to optimize sales results despite previously dominant competitor advantage
- Introduced new customers into the market, often closing sight-unseen sales of newly released products
- Demonstrated an unwavering commitment to customer service, adding new customers while maintaining premium service levels with existing accounts
- Managed client relationships and tracked interactions using Salesforce CRM, improving customer retention by 20%
- Closed the competition effectively to increase company share in the market from 45% to more than 85%
Senior Sales Account Manager
Videojet Technologies Inc.
08.2011 - 05.2014
- The market share increased in South Tamilnadu and Chennai
- Conducted two successful road shows and a conference with the outcome of orders
- Identifying, and generating new business opportunities, clients, and OEMs for the range of products
- Business relations for getting orders and sustaining existing customers for continuous business
- Negotiate and close strategic and revenue deals, strategize for business growth with a clear target orientation, and prepare action plans and schedules to identify target markets and gather data on the same
- Present and sell our products to identify potential clients, followed by post-sales activities
- Updating on sales promotional collaterals and service knowledge
- Establishing the brand name of products/services
- Providing demo presentations at clients' places whenever required
- Communicating new service opportunities, special developments and feedback gathered through field activity to the concerned staff
- Responsibilities include direct sales, account management & establishing strategic alliances
Sales Manager
Sree Vinayaga Screens
04.2010 - 06.2011
Sales Manager
Sree Vinayaga Screens
06.2006 - 05.2008
- Planning the work schedule and forming attractive promotional plans and sales activities
- Increase the market share of their offset products in North Tamilnadu
- Following up with customers and having a good relationship, generating orders
- Pre-press planning and execution
- Sound knowledge of SCREEN CTP and its software, HQ – ripping software, Layout software – Insync, and Image harbor – output software
- Analyzing the market trends, surveying the details of a new machine, checking its feasibility, and proposing it
- ( Bought Canon image press C6000 after negotiation)
- Increase the sales of Offset products
Education
MBA - Marketing Management
Xavier Institute of Social Service
Ranchi, India 05.2008 - 03.2010
Bachelor of Engineering Technology - Production Engineering
Anna University
Madurai, India 05.2002 - 04.2006
Skills
Teamwork
Interests
Books
Timeline
Asst Vice President
Madras Security Printers
09.2023 - Current
Sales & Marketing Manager
GLS Elopak
09.2022 - 08.2023
Asia Pacific Sales and Marketing Manager
Manipal Technologies
05.2021 - 07.2022
Senior Domestic Sales & Marketing Manager
UFLEX LIMITED
08.2020 - 04.2021
Domestic Sales & Marketing Manager
UFLEX LIMITED
01.2017 - 07.2020
Territory Sales & Marketing Manager
Avery Dennison
06.2014 - 12.2016
Senior Sales Account Manager
Videojet Technologies Inc.
08.2011 - 05.2014
Sales Manager
Sree Vinayaga Screens
04.2010 - 06.2011
MBA - Marketing Management
Xavier Institute of Social Service
05.2008 - 03.2010
Sales Manager
Sree Vinayaga Screens
06.2006 - 05.2008
Bachelor of Engineering Technology - Production Engineering
Anna University
05.2002 - 04.2006
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