Rajarshi Mukherjee
Business Unit Head
Mumbai
Summary
Customer-oriented General Manager with 23+ years of experience focused on increasing revenues and expanding margin. Adaptive and deadline-oriented consistently executes and completes multiple projects to create high performing environment. Meticulous leader and strategic planner with comprehensive managerial acumen, offering vision and motivational acumen.
Currently spearheading all India commercial operations heading Oncology and Neurology both BUs. Passionate in building up an effective team to excel, placing strong system & process with flawless implementation , high standard of expectation within team and top level business hygiene.
Many of my team members have got promoted due to their high performance through strong business acumen and high standard work hygiene.
Overview
23
23
years of professional experience
3
3
years of post-secondary education
3
3
Languages
Work History
Strategic Business Unit Head – General Manager
LILAC INSIGHTS
01.2018 - Current
- In charge of all India Oncology & Neurology Business Units (Sales, Marketing, Medical, Finance, Operations, Training, CRM)
- Managing P&L effectively in balancing the Top line & Bottom line through creating a good blend of value creation of Organization & optimizing the middle line
- Identified as a leader to take proactive measures to align and implement system & process, build up the Oncology Business Unit as one of the fastest growing in Oncology fraternity in navigating growth strategies in complex healthcare markets through commercial effectiveness and effective stakeholder management
- Experienced business professional focused on building businesses, brands and creating high impact teams to drive a consistent business growth even in challenging time of Covid and ongoing
- Built up a strong Team to initiate all India business having new MOUs in place in new healthcare institutions across India; Set up a strong image as a scientific selling company in the fraternity
- Set a new & high standard of work hygiene to achieve a better SFE goal resulting into steady business growth across all 4 zones of India; Ensured significant & innovative Marketing initiatives & engagements involving Top KOL s of Oncology having strong presence in different all India forums and standalone space as well
- Identified internal talents & developed people for higher assignments for future talent pool
- New products' successful launch & establish; new business partners identified & build a robust & consistent business through building up network across India
- Initiation of international business across SAARC, CIS & African nations
National Sales Manager
PANACEA BIOTEC LTD
01.2019 - 12.2019
- In charge of all India sales growth managing a Sales team of around 200 people & Marketing Team at HO to drive a fast growing esteemed brand portfolio
- Driven a consistent business growth in aligning business hygiene
- Set a high standard of sales mark despite internal challenges through scientific selling
- Identified new market and ensure coverage in achieving a higher business growth ensuring high standard of SFE goal achievement across India
- Analyzed & taken necessary steps for aligning Sales Force deployment and optimization , Supply chain mapping for better business networking & business hygiene through balancing overall cost
- Analyzed industry trends to maintain a competitive edge in pricing strategies and product offerings
- Led contract negotiations with clients, securing favorable terms that contributed to overall company profitability
Sales Manager
EISAI PHARMACEUTICALS INDIA
02.2014 - 12.2019
- In charge of East initially, then West & South to drive sales growth in managing internal & external stakeholders & KOL s
- Recognized as best leader in India in 2017-18 and given responsibility for West & South as Sales Head
- Generated all time highest business in West & South in November 2019
- Winner of Best Turn Around Zone in 2014-15 in East
- Awarded as only Zone to over perform in the flagship brand Aricep budget in all the 4 years
- Emerged as a consistent performing Zone across Years; Top Zone in 2015-16 & 2016-17 as well
- Organized regular sales meetings to review progress, share best practices, and set achievable targets for continued success
- Led a successful sales team by providing motivational coaching and performance-based incentives
- Consistently met or exceeded quarterly sales targets through diligent effort and persistence in closing deals
Zonal Sales Manager
PANACEA BIOTEC LTD
12.2010 - 02.2014
- Received Best RBM Award for Excellence for sustainable business growth, work hygiene & ethical work culture
- Launched new drug delivery formulation ( Nano particle ) for 1st time in India and create its significant footprint in the fraternity
- Elevated as Zonal Business Manager with bigger responsibility and geography
- Turned around business of West & South based at Hyderabad ; Built up West & North as Top Zone based from Mumbai & Delhi
- Emerged and recognized as best ZBM Award for Excellence in sales growth & work hygiene for consecutive 2 years
- Delivered exceptional customer service, resulting in increased client satisfaction scores; thus created a high performing sales team with consistent achievements across the tenure & different geographies
Regional Business Manager
BRISTOL-MYERS SQUIBB INDIA
04.2008 - 12.2010
- Awarded as Field Executive & Recognized for 2nd best performance in India and absorbed in Talent Team of Ixempra Launch Group
- Successful launch of Ixempra (1st time in India) and ranked as 3rd best area in India
- Innovated and ensured high quality marketing engagements program through a mega scientific webinar across 25 centres in India involving 105 KOL s ; created a huge impact across top KOL s of India through a profitable ROI ; highly recognized by Top Leadership team of India
- Elevated as Regional Business Manager
- Awarded for Achieving 1st time Regional Budget as a whole in East under my Leadership & recognized as Best Region Performance in India
- Aggressively pursued new business opportunities leading to increased revenue generation within the region.
- Boosted regional sales by implementing effective business strategies and fostering strong client relationships.
Executive Territory Manager
ELI LILLY & CO. INDIA
10.2006 - 04.2008
- Joined as Executive Territory Manager in Kolkata & 1st candidate in India taken from outside Eli Lilly Oncology directly from field work
- Launched Alimta ( 1st time in India ), a flagship brand successfully with a robust growth and ranked as 2nd in India through regaining and establishing strong KOL connect across East Zone
- Awarded and recognized as Turn Around Expert through robust and consistent business growth, best SFE in India with strong scientific acumen
- Increased sales revenue by developing and implementing strategic plans for territory growth
- Exceeded sales targets consistently by utilizing effective negotiation skills and product knowledge
Area Business Manager
DABUR LIMITED - ONCOLOGY
06.2003 - 10.2006
- Exceeded annual sales targets consistently through proactive prospecting, effective pipeline management, and diligent follow-up efforts and awarded as Top HQ in India
- Promoted as Area Business Manager
- Analyzed market trends and competitor activities, adjusting strategies to maintain a competitive edge ; always maintained the top seeded position in Kolkata among competitors
- Delivered consistent revenue growth by executing targeted marketing campaigns tailored to specific client needs
- Always topped in operational efficiency and implementing best practices across the team
- Launched and established 5 new brands successfully across area ; topped in India with consistent business growth
Sales Executive
MOREPEN LABORATORIES LIMITED
12.2000 - 06.2003
- Implemented CRM system for better customer tracking, leading to improved follow-up processes and higher conversion rates and close deals faster
- Delivered exceptional customer service, resulting in a high percentage of repeat business and client referrals
- Conducted comprehensive market research to identify emerging trends and adjust sales approach accordingly
- Established 2 brands successfully in Kolkata with 2nd highest revenue generation and highest growth generation in India
Education
Certification in Digital Marketing -
Google Inc.
Mumbai, MaharashtraMBA - Executive Business
Indian Institute of Management Calcutta
Kolkata, West Bengal 05.2000 - 05.2003
Batchelor of Science - Zoology, Botany, Molecular Biology (Distinction)
UNIVERSITY OF CALCUTTA
Kolkata, West BengalSkills
Marital Status
Married
Sidebar Title
PANACEA BIOTEC LTD
Sidebar Locations
- Kolkata, West Bengal
- Hyderabad, Telangana
- Mumbai, Maharashtra
- Delhi, Delhi
Personal Information
- Date of Birth: 10/09/76
- Nationality: Indian
References
- DR PANKAJ GURSAHANI, Head-Sales Excellence, Glaxo-Smithkline India, +91 96 866 00 259
- MR VIJAY PATEL, CEO-Alpha-Rehab, Ex-Director, Bristol-Myers Squibb, +91 74 900 23 387
Timeline
National Sales Manager
PANACEA BIOTEC LTD
01.2019 - 12.2019
Strategic Business Unit Head – General Manager
LILAC INSIGHTS
01.2018 - Current
Sales Manager
EISAI PHARMACEUTICALS INDIA
02.2014 - 12.2019
Zonal Sales Manager
PANACEA BIOTEC LTD
12.2010 - 02.2014
Regional Business Manager
BRISTOL-MYERS SQUIBB INDIA
04.2008 - 12.2010
Executive Territory Manager
ELI LILLY & CO. INDIA
10.2006 - 04.2008
Area Business Manager
DABUR LIMITED - ONCOLOGY
06.2003 - 10.2006
Sales Executive
MOREPEN LABORATORIES LIMITED
12.2000 - 06.2003
MBA - Executive Business
Indian Institute of Management Calcutta
05.2000 - 05.2003
Certification in Digital Marketing -
Google Inc.
Batchelor of Science - Zoology, Botany, Molecular Biology (Distinction)
UNIVERSITY OF CALCUTTA
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