Raja Sandilya Addala
Hyderabad
Summary
Enthusiastic Sales and Customer Service professional with expertise in communication and negotiating. Dynamic individual with hands-on experience in Trade, Fx and Cash Management Services and talent for navigating challenges. Brings strong problem-solving skills and proactive approach to new tasks. Known for adaptability, creativity, and results-oriented mindset. Committed to making meaningful contributions and advancing organizational goals.
Overview
14
14
years of professional experience
Work History
Product Sales Specialist – Global Transaction Services - Trade and Cash Management (Senior Associate)
DBS Bank Limited
03.2023 - Current
- Trade and Cash Product Sales for SME, Commercial and Institutional Banking customers of the Bank
- To lead origination of new to bank clients, x-sell and grow existing portfolio for Transaction Banking Solutions Covering Trade Finance (Documentary Trade, Open Account Trade including Buyer & Supplier Finance) and Cash Management with focus on Capital Account & Advisory, API/H2H Integrations, Escrow and other Digital Solutions.
- Managing Trade Asset & Liability Book of SME & Midcap clients in AP & Telangana and Supporting and Driving SME RM’s (Asset and Liability) & Branches for growth of Book, Fee with addition of liability and asset customers in AP & TL Regions
- Supporting and Working closely with key internal stakeholders’ viz. SME RM’s (Liability & Asset), TL’s and Regional Segment Heads, Branch Manager’s, Cluster Heads and Regional Heads, Treasury, GTS Product Teams, Credit, Trade Ops & Legal Teams.
- Driving Trade Fee & Trade NIM from Documentary Trade & Open Account Trade, Structured Trade Solutions from NTB’s and via cross sell & upsell from existing clients.
- Driving Cash & Fx Fee from Cash & Liability Clients from NTB’s and via cross sell & upsell in existing clients through Capital Account Transactions, Structured Solutions, API/H2H Integrations, Escrow and other Digital Solutions.
- Solution Oriented Trade & Cash Product Sales to build long lasting relationship with clients with sharp focus on new-age digital solutions.
- Strong Product Knowledge and full understanding of GTS Solutions covering Trade Finance & Forex, Capital Account Transactions and Cash Management Products.
Product Sales Manager – Trade and Forex Sales Management (Assistant Vice President)
Yes Bank Limited
09.2016 - 03.2023
- Product Sales Manager responsible for Sales, Revenue and Compliance of Trade and Forex Business
- The role involves: Sales and Product support channel of bank responsible for achieving Trade and Forex targets of the bank.
- Responsible for driving Trade and Forex business of Branch Banking and Business Banking for Telangana & A.P and Supporting Branches and Affluent channel in Acquisition of Asset Clients with Trade Backed Lending Opportunities.
- Portfolio Management of top clients of branches with cross sell products like Fx Derivatives – Forwards and Options, Trade backed Assets like LC, BG, PCFC/PSFC, Buyers/Suppliers Credit, WCDL, LAI, FCTL, Capital Account Transactions, CMS and Trade on Net for SME’s and Corporates.
- Building Strategies with Cluster Heads/TL’s for achievement of Revenue and Acquisition Targets by focusing on High Value Deals.
- Responsible for compliance monitoring of Trade and Forex transactions being carried out at the respective branches and supporting RM’s/Branches for closure of regulatory pendency’s.
- Reviewing Sales Team/RM’s based on their contribution and performance on the Trade and Forex business and on target achievements.
- Driving all Branch Banking and Retail Banking Channels in Yes Bank on High Value Forex products like Forwards, Options, LTFx, Currency and Interest Rate Swaps and Capital Account Transactions like FDI, ODI and ECB through proper channel management and referrals from CA/CS and Advisory Firms.
- Driving and Supporting Retail Asset Teams to generate revenue from HCF, CE/CV and Industrial Equipment Loans in the form of BG, LC, SBLC backed Buyers Credit and FCTL.
Business Banking (SEG, BBG-ETRG) – DM II
ICICI Bank Limited
05.2013 - 09.2016
- Relationship Manager in Business Banking Group responsible for handling Small & Medium sized Enterprises in East Hyderabad Region.
- The role involves: Acquisition and servicing of Corporate Customers for Forex and Trade Services (Trade Finance). Managed branch portfolio of 200 clients, majorly trade customers and elite customers of the branch.
- Handling Trade Finance products like LC, BG, Foreign Remittances, Export/Import Bills, EBN, Buyers Credit, PCFC and PSFC, Forex and offering Cash Management Systems solutions for liquidity management.
- Also, providing services to hedge FX Exposure through various financial instruments like Forwards and options.
- Handling Capital account transactions like FDI, ODI, ECB etc. and Cross sell products like General Insurance.
Asst Manager – Marketing & International Business
Agrigold Organics Pvt Ltd
06.2011 - 07.2012
- Procuring orders and Facilitating Imports of Agricultural Machinery and Complex Fertilizers, Business Analysis on sales and procurement of Agricultural Products and Fertilizers.
- Clearing of Import Documents and handling Import payments with banks.
- Participation in bids/tenders on-behalf of the company for Govt Supplies.
Education
MBA - Banking And Finance
Manipal University
Manipal, India07-2015
Post-Graduate Diploma - Banking
Manipal University
Manipal, India08-2013
Skills
- Customer relationship management expertise
- Client-focused sales advisory
- Market competitor analysis
- Strategic account management
- Interpersonal communication skills
- Business development
Timeline
Product Sales Specialist – Global Transaction Services - Trade and Cash Management (Senior Associate)
DBS Bank Limited
03.2023 - Current
Product Sales Manager – Trade and Forex Sales Management (Assistant Vice President)
Yes Bank Limited
09.2016 - 03.2023
Business Banking (SEG, BBG-ETRG) – DM II
ICICI Bank Limited
05.2013 - 09.2016
Asst Manager – Marketing & International Business
Agrigold Organics Pvt Ltd
06.2011 - 07.2012
MBA - Banking And Finance
Manipal University
Post-Graduate Diploma - Banking
Manipal University
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