Raja Sekhar M
Sales & Network Development
Coimbatore
Summary
To achieve a position which gives me an opportunity to experience and expand the horizons of my knowledge while to contribute creative solution for continuous Improvement in Dealer Development, Sales, Service & Marketing and advancement of the organization.
Overview
19
19
years of professional experience
5
5
Languages
Work History
REGIONAL SALES MANAGER - TN, KL & PONDY
LECTRIX EV PVT LTD (SAR GROUP).
06.2022 - Current
- Established Lectrix EV Brand from Ground Zero to one of the fastest growing brand in EV 2W business within 14 months of operations
- Appointed 20 Exclusive Authorized Touch-points within 10 months of operations
- Key Achievement: Established Brand Lectrix EV in Tamil Nadu and Pondicherry with 2 product launches in just 6 months
- 20 Exclusive Dealership On-boarded in just 10-months record breaking path
- Highest in Automobile Industry
- Key focus area - Sales, Marketing, Dealer Development, and Sales Planning and after sales support Team to transform future of EV in India
- Introduced first of its kind Policies and successfully implemented to create Lectrix Brand positioning.
REGIONAL SALES MANAGER - TN, KL & PONDY
OKINAWA AUTOTECH PVT LTD.
01.2020 - 06.2022
- Started Journey towards my contribution for Faster adoption & Growth of EV in India
- 46 Exclusive Dealership On-boarded in just 20-months and increased the sales from 250 to 1300
- Overall responsible for Tamil Nadu, Kerala & Pondicherry Operations to ensure Existing and New Network should be inline with Brand positioning and at the same time should be productive, growing and profitable as well
- Network planning - Micro level - Potential, Market, District, City level planning
- Identifying new areas/cities for volume growth, and analysing potential, conceptualizing network strategies
- Long term network vision through market studies, dealer appointments
- Strengthening network via performance improvement; assures that new and existing dealers meet existing requirements of organization with respect to Capital, Brand image, Corporate Identity, Infrastructure, Manpower etc
- And should be implemented as intended; and verifies that company policies are followed
- Sales & Marketing initiative identification and implementation to ensure profitable growth and meet both short term and long-term vision of Organization
- Trend analysis, Sales planning and forecasting for season & off-season retails
- Dealership evaluations, gap analysis and counter measure to improve customer buying experience.
BUSINESS DEVELOPMENT MANAGER FOR EAST NIGERIA (BAJAJ 2W) (WEST AFRICA)
DUBAI AUTO GALLERY IN INTERNATIONAL MARKET
09.2016 - 09.2019
- Handling 2-Wheeler Sales & Marketing, Channel Development for Entire East Region of Nigeria
- Responsible for the branch and assets at the branch including sales, collection, after sales service, distribution expansion, within the branch
- Responsible for achieving monthly, quarterly and annual sales target of branch as well dealer wise Market Share
- New dealer appointment end to end - prospecting to LOI issuance
- Training of dealer and its personnel on pre-sales, sales, service and other processes
- Executing the retail activity plans within the branch - service camps, mechanics meet, test drive activities, dealer meets etc
- Responsible for warehouse operations, maintain necessary inventory levels, route deliveries & pickups
- Develop launching products and create promotional campaigns for Higher CC Motorcycles like Pulsar 220F, Dominar 400
- Budgeting, Planning and Control of Marketing Activities, resulting into increased footfalls and Customer conversions for the retailers
- Market analysis and positioning of the brand (competitive intelligence, market research, strategic study new product launches)
- Maintaining cordial relation with various Institutions, Distributors, Courier companies and fast food Restaurants for enhancing sales
- Increasing the market share by breaking the Chinese competition market by increasing the dealer network, Promotional activities, solving the customer complaints on the spot.
AREA MANAGER - TAMIL NADU
SUZUKI MOTORCYCLE INDIA PVT. LTD.
11.2013 - 09.2016
- Handle the sales and marketing operations and accountable for increasing vehicle sales & customer satisfaction
- Achieve Retail & Wholesale targets
- Plan and implement marketing strategy including advertising, ATL & BTL activities and public relations
- Short Listing and coordinating with Creative Agencies, PR agencies, Web developers & Social Media Agencies
- Media planning, managing publicity campaigns, monitoring annual budgets etc
- New dealer appointment end to end - prospecting to LOI issuance
- Manage - new dealer agreements, resignations and lack of services
- Training of dealer and its personnel on pre-sales, sales, service and other processes
- Handled 11 Authorized Main Dealers, 43 Authorized Sales and service Centre's in South Tamil Nadu Markets for Suzuki Motorcycle India Pvt Ltd
- Planning & implement sales promotional activities such as; campaigns, customer meets, Mileage rallies, Mega Loan cum Exchange Mela, New product launching etc.
TERRITORY MANAGER - TAMIL NADU & KERALA
JOHN DEERE INDIA PVT LTD.
07.2011 - 11.2013
- Handle the sales and marketing operations and accountable for increasing vehicle sales & customer satisfaction
- Achieve Retail & Wholesale targets
- New dealer appointment end to end - prospecting to LOI issuance
- Manage - new dealer agreements, resignations and lack of services
- Training of dealer and its personnel on pre-sales, sales, service and other processes
- Plan and implement marketing strategy including advertising, ATL & BTL activities and public relations
- Planning sales through Broker, Corporate, Banks tie up and activities
- Reviewing Sales Manager on daily and Sales Team on alternate days on Sales Review
- Preparing competition data and scheme details on each month starting and updating the same to his team Members
- (Standard sheet is already provided by undersigned)
- 6 step demo and roll plays in every week for each team member, (min 2 SE per day for roll plays & Demo or weekly once)
- Training sales Team/Dealers/Dealer staff working for development.
ASSISTANT MANAGER - SOUTH KARNATAKA
MAHINDRA & MAHINDRA LTD., SWARAJ DIVISION
12.2009 - 06.2011
- Sales Volumes & Market share achievement in the areas as per the plan
- Enquiry review & monitoring to correctly identify & convert potential customers
- Selling Implements as per customer needs and requirements with usages Demo and installation programs
- New dealer appointment end to end - prospecting to LOI issuance
- Manage - new dealer agreements, resignations and lack of services
- Training of dealer and its personnel on pre-sales, sales, service and other processes
- Support New Product Development by Market Intelligence, Surveys, providing market brief and periodic customer feedback
- Leading role in organizing Field Activities Road Shows, Demonstration, Customers Meet, Mechanic Training Camps and Service Camps for sales promotion
- Relation building with Banks and Financers for retail.
SALES EXECUTIVE -TRACTOR LOANS COIMBATORE
HDFC BANK LTD.
09.2004 - 11.2009
- Experience of coordinating with dealers and tractor buyers for effective and efficient financing through the best schemes available with the bank
- Experience of maintaining relationship with dealers of all tractor manufacturers and their customers to build up a sizeable and quality portfolio in the region.
Education
Secondary School Leaving Certificate -
Central Higher Secondary School
A Nagore, Tamil Nadu, India 04.2001 -
Diploma in Automobile Engg - Automobile
Nachimuthu Polytechnic College
Pollachi, Tamil Nadu, India 04.2001 -
BBA - Business Administration
Annamalai University
Coimbatore, Tamil Nadu, India 04.2001 -
MBA - Marketing Management And Banking Management
Indian School of Business Management
Mumbai, India 04.2001 -
Skills
Business Development and Planning
Summary Of Skills Experience
Over 18 years of progressive experience in Sales, Service & Marketing of Automobile Finished goods and spare parts (2-Wheeler, 3-Wheeler & 4-Wheeler, Bajaj, Suzuki Motorcycle, John Deere, Mahindra, Electric 2W & 3Wheelers)
Job Experience
Management level Assignment in Dealer Development, Sales, Service & Marketing with customer satisfaction and expansion of Market Share and channels.
Timeline
REGIONAL SALES MANAGER - TN, KL & PONDY
LECTRIX EV PVT LTD (SAR GROUP).
06.2022 - Current
REGIONAL SALES MANAGER - TN, KL & PONDY
OKINAWA AUTOTECH PVT LTD.
01.2020 - 06.2022
BUSINESS DEVELOPMENT MANAGER FOR EAST NIGERIA (BAJAJ 2W) (WEST AFRICA)
DUBAI AUTO GALLERY IN INTERNATIONAL MARKET
09.2016 - 09.2019
AREA MANAGER - TAMIL NADU
SUZUKI MOTORCYCLE INDIA PVT. LTD.
11.2013 - 09.2016
TERRITORY MANAGER - TAMIL NADU & KERALA
JOHN DEERE INDIA PVT LTD.
07.2011 - 11.2013
ASSISTANT MANAGER - SOUTH KARNATAKA
MAHINDRA & MAHINDRA LTD., SWARAJ DIVISION
12.2009 - 06.2011
SALES EXECUTIVE -TRACTOR LOANS COIMBATORE
HDFC BANK LTD.
09.2004 - 11.2009
Secondary School Leaving Certificate -
Central Higher Secondary School
04.2001 -
Diploma in Automobile Engg - Automobile
Nachimuthu Polytechnic College
04.2001 -
BBA - Business Administration
Annamalai University
04.2001 -
MBA - Marketing Management And Banking Management
Indian School of Business Management
04.2001 -
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