Raja Sekhar M
Sales & Network Development
Coimbatore
Summary
To achieve a position which gives me an opportunity to experience and expand the horizons of my knowledge while to contribute creative solution for continuous Improvement in Dealer Development, Sales, Service & Marketing and advancement of the organization.
Overview
19
19
years of professional experience
5
5
Languages
Work History
REGIONAL SALES MANAGER - TN, KL & PONDY
LECTRIX EV PVT LTD (SAR GROUP).
06.2022 - Current
- Established Lectrix EV Brand from Ground Zero to one of the fastest growing brand in EV 2W business within 14 months of operations
- Appointed 20 Exclusive Authorized Touch-points within 10 months of operations
- Key Achievement: Established Brand Lectrix EV in Tamil Nadu and Pondicherry with 2 product launches in just 6 months
- 20 Exclusive Dealership On-boarded in just 10-months record breaking path
- Highest in Automobile Industry
- Key focus area - Sales, Marketing, Dealer Development, and Sales Planning and after sales support Team to transform future of EV in India
- Introduced first of its kind Policies and successfully implemented to create Lectrix Brand positioning.
REGIONAL SALES MANAGER - TN, KL & PONDY
OKINAWA AUTOTECH PVT LTD.
01.2020 - 06.2022
- Started Journey towards my contribution for Faster adoption & Growth of EV in India
- 46 Exclusive Dealership On-boarded in just 20-months and increased the sales from 250 to 1300
- Overall responsible for Tamil Nadu, Kerala & Pondicherry Operations to ensure Existing and New Network should be inline with Brand positioning and at the same time should be productive, growing and profitable as well
- Network planning - Micro level - Potential, Market, District, City level planning
- Identifying new areas/cities for volume growth, and analysing potential, conceptualizing network strategies
- Long term network vision through market studies, dealer appointments
- Strengthening network via performance improvement; assures that new and existing dealers meet existing requirements of organization with respect to Capital, Brand image, Corporate Identity, Infrastructure, Manpower etc
- And should be implemented as intended; and verifies that company policies are followed
- Sales & Marketing initiative identification and implementation to ensure profitable growth and meet both short term and long-term vision of Organization
- Trend analysis, Sales planning and forecasting for season & off-season retails
- Dealership evaluations, gap analysis and counter measure to improve customer buying experience.
BUSINESS DEVELOPMENT MANAGER FOR EAST NIGERIA (BAJAJ 2W) (WEST AFRICA)
DUBAI AUTO GALLERY IN INTERNATIONAL MARKET
09.2016 - 09.2019
- Handling 2-Wheeler Sales & Marketing, Channel Development for Entire East Region of Nigeria
- Responsible for the branch and assets at the branch including sales, collection, after sales service, distribution expansion, within the branch
- Responsible for achieving monthly, quarterly and annual sales target of branch as well dealer wise Market Share
- New dealer appointment end to end - prospecting to LOI issuance
- Training of dealer and its personnel on pre-sales, sales, service and other processes
- Executing the retail activity plans within the branch - service camps, mechanics meet, test drive activities, dealer meets etc
- Responsible for warehouse operations, maintain necessary inventory levels, route deliveries & pickups
- Develop launching products and create promotional campaigns for Higher CC Motorcycles like Pulsar 220F, Dominar 400
- Budgeting, Planning and Control of Marketing Activities, resulting into increased footfalls and Customer conversions for the retailers
- Market analysis and positioning of the brand (competitive intelligence, market research, strategic study new product launches)
- Maintaining cordial relation with various Institutions, Distributors, Courier companies and fast food Restaurants for enhancing sales
- Increasing the market share by breaking the Chinese competition market by increasing the dealer network, Promotional activities, solving the customer complaints on the spot.
AREA MANAGER - TAMIL NADU
SUZUKI MOTORCYCLE INDIA PVT. LTD.
11.2013 - 09.2016
- Handle the sales and marketing operations and accountable for increasing vehicle sales & customer satisfaction
- Achieve Retail & Wholesale targets
- Plan and implement marketing strategy including advertising, ATL & BTL activities and public relations
- Short Listing and coordinating with Creative Agencies, PR agencies, Web developers & Social Media Agencies
- Media planning, managing publicity campaigns, monitoring annual budgets etc
- New dealer appointment end to end - prospecting to LOI issuance
- Manage - new dealer agreements, resignations and lack of services
- Training of dealer and its personnel on pre-sales, sales, service and other processes
- Handled 11 Authorized Main Dealers, 43 Authorized Sales and service Centre's in South Tamil Nadu Markets for Suzuki Motorcycle India Pvt Ltd
- Planning & implement sales promotional activities such as; campaigns, customer meets, Mileage rallies, Mega Loan cum Exchange Mela, New product launching etc.
TERRITORY MANAGER - TAMIL NADU & KERALA
JOHN DEERE INDIA PVT LTD.
07.2011 - 11.2013
- Handle the sales and marketing operations and accountable for increasing vehicle sales & customer satisfaction
- Achieve Retail & Wholesale targets
- New dealer appointment end to end - prospecting to LOI issuance
- Manage - new dealer agreements, resignations and lack of services
- Training of dealer and its personnel on pre-sales, sales, service and other processes
- Plan and implement marketing strategy including advertising, ATL & BTL activities and public relations
- Planning sales through Broker, Corporate, Banks tie up and activities
- Reviewing Sales Manager on daily and Sales Team on alternate days on Sales Review
- Preparing competition data and scheme details on each month starting and updating the same to his team Members
- (Standard sheet is already provided by undersigned)
- 6 step demo and roll plays in every week for each team member, (min 2 SE per day for roll plays & Demo or weekly once)
- Training sales Team/Dealers/Dealer staff working for development.
ASSISTANT MANAGER - SOUTH KARNATAKA
MAHINDRA & MAHINDRA LTD., SWARAJ DIVISION
12.2009 - 06.2011
- Sales Volumes & Market share achievement in the areas as per the plan
- Enquiry review & monitoring to correctly identify & convert potential customers
- Selling Implements as per customer needs and requirements with usages Demo and installation programs
- New dealer appointment end to end - prospecting to LOI issuance
- Manage - new dealer agreements, resignations and lack of services
- Training of dealer and its personnel on pre-sales, sales, service and other processes
- Support New Product Development by Market Intelligence, Surveys, providing market brief and periodic customer feedback
- Leading role in organizing Field Activities Road Shows, Demonstration, Customers Meet, Mechanic Training Camps and Service Camps for sales promotion
- Relation building with Banks and Financers for retail.
SALES EXECUTIVE -TRACTOR LOANS COIMBATORE
HDFC BANK LTD.
09.2004 - 11.2009
- Experience of coordinating with dealers and tractor buyers for effective and efficient financing through the best schemes available with the bank
- Experience of maintaining relationship with dealers of all tractor manufacturers and their customers to build up a sizeable and quality portfolio in the region.
Education
Secondary School Leaving Certificate -
Central Higher Secondary School
A Nagore, Tamil Nadu, India 04.2001 -
Diploma in Automobile Engg - Automobile
Nachimuthu Polytechnic College
Pollachi, Tamil Nadu, India 04.2001 -
BBA - Business Administration
Annamalai University
Coimbatore, Tamil Nadu, India 04.2001 -
MBA - Marketing Management And Banking Management
Indian School of Business Management
Mumbai, India 04.2001 -
Skills
Business Development and Planning
Channel Partnerships
Customer Base Development
Sales Leadership
Sales Initiatives and Techniques
Forecasting and Reporting
Lead Generation
Market Share Growth
Market Research
Competitor Analysis
Decision-Making
Distributor Base Development
Staff Training
Advertising Knowledge
Territory Expansion
Network Development
Product Demonstrations
Goal Setting
Territory Growth
Sales Tracking
Trend Analysis
Direct Sales
Product Knowledge
Summary Of Skills Experience
Over 18 years of progressive experience in Sales, Service & Marketing of Automobile Finished goods and spare parts (2-Wheeler, 3-Wheeler & 4-Wheeler, Bajaj, Suzuki Motorcycle, John Deere, Mahindra, Electric 2W & 3Wheelers)
Job Experience
Management level Assignment in Dealer Development, Sales, Service & Marketing with customer satisfaction and expansion of Market Share and channels.
Timeline
REGIONAL SALES MANAGER - TN, KL & PONDY
LECTRIX EV PVT LTD (SAR GROUP).
06.2022 - Current
REGIONAL SALES MANAGER - TN, KL & PONDY
OKINAWA AUTOTECH PVT LTD.
01.2020 - 06.2022
BUSINESS DEVELOPMENT MANAGER FOR EAST NIGERIA (BAJAJ 2W) (WEST AFRICA)
DUBAI AUTO GALLERY IN INTERNATIONAL MARKET
09.2016 - 09.2019
AREA MANAGER - TAMIL NADU
SUZUKI MOTORCYCLE INDIA PVT. LTD.
11.2013 - 09.2016
TERRITORY MANAGER - TAMIL NADU & KERALA
JOHN DEERE INDIA PVT LTD.
07.2011 - 11.2013
ASSISTANT MANAGER - SOUTH KARNATAKA
MAHINDRA & MAHINDRA LTD., SWARAJ DIVISION
12.2009 - 06.2011
SALES EXECUTIVE -TRACTOR LOANS COIMBATORE
HDFC BANK LTD.
09.2004 - 11.2009
Secondary School Leaving Certificate -
Central Higher Secondary School
04.2001 -
Diploma in Automobile Engg - Automobile
Nachimuthu Polytechnic College
04.2001 -
BBA - Business Administration
Annamalai University
04.2001 -
MBA - Marketing Management And Banking Management
Indian School of Business Management
04.2001 -