Summary
Overview
Work History
Education
Skills
Certification
Timeline
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RAJASEKHAR NADENDLA

Hyderabad

Summary

Results-driven marketing technology professional with expertise in Salesforce Marketing Cloud and a proven track record at Publicis Sapient. Skilled in developing dynamic email campaigns and audience segmentation strategies, I excel in delivering impactful solutions and maintaining data integrity. Strong analytical abilities complement my collaborative approach to achieving marketing goals. Hardworking employee with customer service, multitasking, and time management abilities. Devoted to giving every customer a positive and memorable experience.

Overview

6
6
years of professional experience
1
1
Certification

Work History

Associate Technology L2

Publicis Sapient
Bangalore
12.2021 - Current
  • Converted marketing strategies into actionable implementations in collaboration with marketing managers.
    Executed technical coordination, writing SQL queries and AMPscript logic for email campaign deployment.
    Utilized Journey Builder to run over 20 campaigns, leveraging Automation Studio and Contact Builder.
    Managed daily email operations, audience segmentation, and creation of automated campaigns.
    Conducted quality assurance reviews to verify accuracy and timeliness of email deployments.
    Developed SQL queries to analyze data and track key campaign metrics including sends and click-through rates.
    Generated Datorama reports to monitor journey behavior for marketing managers.

Software Engineer

Yinbotech Systems Pvt. Ltd.
Hyderabad
06.2019 - 11.2021
  • Ensured quality and functionality of marketing applications through diligent test case execution for one year.
    Supported email campaign development as a Salesforce Marketing Cloud (SFMC) Developer for over one year.
    Developed and deployed marketing assets using Email Studio and Content Builder effectively.
    Managed data and campaign workflows through Automation Studio.
    Worked with teams to create audience segmentation strategies, enhancing email communication personalization.

Education

Bachelor of Pharmacy -

The Tamil Nadu Dr. M.G.R Medical University
Chennai
01.2015

Skills

  • Salesforce Marketing Cloud
  • ExactTarget
  • Email Studio
  • Content Builder
  • Cloud Pages
  • Automation Studio
  • Journey Builder
  • Contact Builder
  • Audience Builder
  • Datorama
  • Einstein
  • AMPscript
  • SQL

Certification

  • Salesforce Certified Marketing Cloud Email Specialist
  • Salesforce Certified Marketing Cloud Administrator
  • Salesforce Certified Marketing Cloud Developer
  • Salesforce Certified AI Associate
  • Salesforce Certified Data Cloud Consultant

Timeline

Associate Technology L2

Publicis Sapient
12.2021 - Current

Software Engineer

Yinbotech Systems Pvt. Ltd.
06.2019 - 11.2021

Bachelor of Pharmacy -

The Tamil Nadu Dr. M.G.R Medical University

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RAJASEKHAR NADENDLA