Rajasekhar Pandarathil
Demand Center Manager
RemoteWorking
Summary
Life science marketing professional with 16+ years of experience in product management, field marketing, and project management. Currently a Demand Center Strategist, skilled at optimizing demand generation programs, shaping digital strategies, and enhancing customer satisfaction. MBA and Master's in Biotechnology, with certifications in digital marketing and customer engagement. My goal is to leverage my skills and experience to drive innovation and make a meaningful impact in the ever-evolving landscape of the life sciences industry, specifically in the development of demand generation and customer engagement strategies that drive business growth.
Overview
18
18
years of professional experience
6
6
years of post-secondary education
2
2
Certificates
Work History
Demand Center Manager
Merck Life Science Pvt Ltd
Remote Working
08.2021 - Current
- Demand Program Management: Liaise with marketing, brand leadership, and campaign management teams to define demand program requirements, budgets, resource needs, and delivery timeframes.Optimize and standardize demand creation approaches across the organization to ensure consistency and efficiency.
- Digital Strategy, Content and Campaign Development:Plan, Develop, and Optimize global digital marketing strategies in alignment with the brand identity and business objectives. Enhance business-specific content with trending scientific market insights and customer interest topics to drive impactful engagement.Conduct market research, competitor analysis, and industry-specific segment campaigns using multichannel approaches.
- Collaboration and Customer Experience: Collaborate closely with Marcom/field/product/segment marketing managers (global and regional) to enhance customer experience programs by monitoring social listening and social monitoring.Facilitate two-way conversations with customers, actively responding to inquiries and building a social network within each portfolio unit.
- Budget Management: Develop and manage the digital marketing budget, allocating resources effectively to maximize ROI. Monitor expenses and adjust strategies to stay within budgetary constraints.
- Social media management and training:Own and oversee the posting of content on social media platforms (LinkedIn, Twitter (X), Facebook, Instagram, YouTube) using customer experience management tools (e.g., Sprinklr). Extend the reach of social media, including customer journey mapping, pipeline acceleration, lead nurturing, and customer retention and advocacy.Develop and manage key scientific influencer programs to promote new products globally.Rollout and coordinate with digital marketing operations, CorpCom/MarCom, and field marketing training for core team members across Portfolio Units.
- Performance Measurement and Optimization:Create a model to track and evaluate the success of demand programs and data-driven continuous improvement in campaign effectiveness. Recommending and implementing new platforms and technologies to enhance digital marketing effectiveness.
- Branding, legal Compliance and Process Enhancement: Ensure compliance with brand guidelines and validation of all global-facing collaterals and trademark usage.Ensure all digital marketing activities comply with GDPR, and other data privacy laws.Develop and improvise digital marketing processes, policies, and RACI matrices across the organization.
Senior Expert- APAC
Field Marketing, Merck Life Science
Mumbai
08.2019 - 06.2021
- Responsible for achieving product line Annual Operating Plan and strategic initiatives
- Making sure to achieve the bottom line by working on prices, margins, and product range Conceptualizing, planning, and executing region-specific strategic and tactical marketing plan
- Digitalization: Execution of digital marketing initiatives for creating MQLS for products and segments with specific EDMs, content creation, webinars, e-commerce, and social media initiative SEM (SEA&SEO), and implementations with analytics using SFDC/FLEX/Redox
- Market research: Perform market research to target new market and segments. Drive B2B product and/or segment performance with customer visits, technical discussions, and customer engagement events (i.e customer seminars, roadshows, trade shows, exhibitions, workshops, and certified customer training schools).
- Demonstration and Sample management. Register customer experiences, regulatory and industry KOL Connect, testimonials, and feedback.Product application support activities (as applicable for franchises): Method development and feasibility studies in Application lab.
- NPI management: Pre-launch activities (Market assessment, survey, training, demonstration, and Promotions), product master creation and product life cycle management, and achieving.NPI target: Involved with global and APAC product assessments (alpha and Beta testing)
- Market communications: Awareness creation with collaboration with industry representative bodies, designing product literature, product videos, product presentations, and advertisement
- Channel partner guidance: Training and monitoring channel partners, addressing product queries. Increased product portfolio performance to highest in APAC, highest in NPI growth
- Budget and Expenditure: Plan and ensure CAPEX and OPEX spend for the financial year.
Product Marketing Manager
Merck Life Science
Mumbai
01.2017 - 07.2019
- Marketing of microbiology product and services to food, beverage and pharmaceutical customers (biotech)
- Understanding customer needs, imparting technical knowledge, providing regulatory and compliance support, training, and consulting with microbiologists
- Ensuring product performance, top- and bottom-line growth, business and competition analysis
- Managed product portfolio of 45 crore INR with CAGR of 18%
Product Manager
Merck Life Science
Mumbai
01.2012 - 07.2016
- Voice of customer in Merck Millipore
- Managing Product Performance
- Increase sales by 35% Year Over Year for microbiology portfolio
- Establish Ready to Use microbiological portfolio in Indian market for business units
QC Executive
Reliance Institute of Life Sciences, RILS
Mumbai
01.2006 - 06.2012
- Responsible for all microbiological quality control operations, audit compliance, batch release and method validations for plasma proteins and recombinant proteins ( mammalian and microbial )
- Faced and successfully completed 120 audit in financial year 2011 which includes national, international regulatory, customer audits
- Lead team of 10 microbiologist, work allocations, daily reporting and complying with manufacturing TAT.
Education
MBA - General Management
07.2019 - 06.2020
Management Program, Business Administration and Management
Master of Science - Biotechnology
06.2001 - 05.2006
Bachelor of Science - Biochemistry
12.2006 - 05.2004
Diploma - Total Quality Management
12.2006 - 05.2009
Skills
Project Management
undefinedAccomplishments
- Winner: Best Commercial Support Award, 2021
- Best Product Marketing Manager 2013, 2015, 2016, 2017, 2018, 2019, 2020
- DALC Project Management R2L-11201818: Completed professional development in Pharmaceutical Quality Management and Pharmaceutical facility management
- Awarded with Young Quality Management completion certificate
Certification
Certificate Program in Digital marketing Columbia Business School Executive Education Digital marketing – Customer engagements, Social media planning, analytics training
Project Managed
- Digital Stampede Network (Oct 2021-Ongoing): A global project intended to implement digital transformation Starting with digital learning and moving to digital doing. Motivation and excitement workstream member (2021-2022) Work Stream lead for training and knowledge retention (2023) This project is intended for marketing team members globally to implement digital campaigns and tactics in marketing strategy. Broadly, this project is driven to leverage the latest digital tools to drive a best-in-class customer experience through accessible education and collaborative networks. We also aim to drive digital acumen and enable our team members to fully immerse themselves in digital doing.
- India: Food and Beverage Strategy (Aug 2020–Dec 2021) Lead the marketing workstream for the food and beverage strategy for the Indian market using both field and digital tools. The project objective was to create leads (MQL and SQL) for the business, ensuring customer journey mapping as well.
Timeline
Certificate Program in Digital marketing Columbia Business School Executive Education Digital marketing – Customer engagements, Social media planning, analytics training
08-2022
Demand Center Manager - Merck Life Science Pvt Ltd
08.2021 - Current
Growth Market Management Program: INSEAD Executive Education
11-2020
Senior Expert- APAC - Field Marketing, Merck Life Science
08.2019 - 06.2021
Indian Institute of Management - MBA, General Management
07.2019 - 06.2020
Product Marketing Manager - Merck Life Science
01.2017 - 07.2019
Product Manager - Merck Life Science
01.2012 - 07.2016
School of Life - Reliance School of Life Sciences - Diploma, Total Quality Management
12.2006 - 05.2009
Bharathiar University - Bachelor of Science, Biochemistry
12.2006 - 05.2004
QC Executive - Reliance Institute of Life Sciences, RILS
01.2006 - 06.2012
Dr.G.R.Damodaran College of Science - Master of Science, Biotechnology
06.2001 - 05.2006
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