Summary
Overview
Work History
Education
Skills
Certification
Accomplishments
Languages
Timeline
Generic
Rajashree Murthy

Rajashree Murthy

Program Management Specialist in Edtech,Start-up,K12,Degree &Certification, Higher Education
Bengaluru

Summary

A Business Professional with over 17+ years of rich experience in Higher and K12 industry. Strong in developing strategy and managing operations with excellent Planning, Organizing, Implementations, Negotiation skill. Exceptional leadership, interpersonal, presentation and storytelling skills with ability to partner with stakeholders from various parts of the business ecosystem. Result Oriented Marketing Professional with 10 years + years of relevant experience in education and technology in Account Management Channel and Partner Marketing & Business Development and Partner Alliance Compliance Management. Effectively Network, build Relationship, engage and influence all level of management- Senior Leaders, CXO of top Corporate, Director and Dean of K12 and Higher Education industry- B-Schools, Universities and Private Educational Institutions.

Overview

25
25
years of professional experience
4
4
Certifications

Work History

Senior. Program Manager - Learning and Development - B2B Delivery and Operations

UNext Learning- Manipal Group
4 2022 - 9 2023
  • Program Management- Delivery and Operations of Learning and Development - Boot Camp program for Campus to Corporate hires - Deloitte Tech Academy, Genpact, Capgemini, Walmart to the tune of 400 batches in a span of 10 months
  • Program Managing B2C Certification Program of Jigsaw Academy for Data Science and Business Analytics.

Senior. Program Manager - New Initiative-Online Learning and Content

UNext Learning- Manipal Group
04.2022 - 08.2022
  • Program Managing new Initiative for the Start-up Online Degree Programs of Manipal University, Jaipur and MAHE Manipal and Certification Program of Jigsaw Academy for Data Science and Business Analytics
  • End to end Program Management and delivery of Online Content for Seven Post Graduate and Two Undergraduate University Online Degree Program

Program Manager - Online Learning and Content

UNext Learning- initiative of Manipal Group
4 2021 - 3 2022
  • Program Managing 9 Online Degree Programs of Manipal University, Jaipur, Manipal Academy of Higher Education( MAHE) and Certification Program of Jigsaw Academy for Data Science and Data Analysis
  • End to End Program Management and delivery of Online Content for Seven UG and Two PG University Online Degree program - Courses.
  • Planning and Defining the Scope of activity, Sequencing the activities. Understanding of Product development processes, from conception through course or product release in an Agile method.
  • Manage eLearning Curriculum roadmap while coordinating with the University - Director, Dean and HoD and creating an effective evaluation and revision methods for upgrading of the curriculum, pedagogy and content based on industry requirement from industry experts.
  • Manage a team of multi-talents eLearning specialists and Ensure content is kept updated.
  • SPOC -Point of Contact with Academic team, SME, Vendor, Client and Customer requirement


Manager - Academic Program and Operations

PRAXIS Business School
09.2020 - 04.2021
  • Heading the Post Graduate Program Office of Data Science, Data Engineering at Bangalore Campus.
  • End to End Management of recruitment, admissions, registration, internship,placement, and graduation reviews for the 9 months Post Graduate certificate program.

AGILE Business Analyst & SCRUM Pro Degree Certification program

IMARTICUS Learning
3 2020 - 8 2020
  • Certification from IIBA- endorsed by NSDL, SAP.

Senior Manager Admissions

IFIM Business School, Bangalore (JAGSOM) and Vjaybhoomi University, Karjat
09.2019 - 03.2020
  • Doubled up the conversion of students and retention of prospective students by implementing a behavioural analysis model. Achieved a successful transition of leading the admission office from Bangalore for Karjat campus.
  • Branding & Admission Campaign, -Digital Marketing Strategy for Admission and enrolment of 180 seats MBA \ PGDM program of IFIM
  • Conducted Seminar, Career Counselling Sessions at Training Center, Admission Symposiums, Educational Fairs, Law Events

Regional Manager -South & East- Management Education Alliances

IMS Learning Resources Private Ltd.
05.2015 - 04.2019
  • Scaled up and doubled the business in Digital & Social Media Campaign for B-Schools from Rs.15 M to Rs.30 M for the region by introducing new initiatives and identifying process shortcomings.
  • Initiated new tie-ups and renewed tie-ups with over 300 plus Top rungB-Schools in India.

Manager Advertising Sales,Relationships KeyAccount

IMS Learning Resources Pvt. Ltd.
06.2007 - 04.2015

Process enhancement for Branding, Promotion, Media Modernization & Digital Transformation.

Overhauled Print Media Advertising space for in house magazine Advanc’edgeMBA increasing the revenue ticket size from Rs.50 L to

Overhauled.

Built a B2C Product & Service revenue from Rs. 70M to Rs.140M.- Managing the Quality at growth of a ERP Project with Diverse, Complex Platform with multiple process transformation to Digital Mode


Sr. Operations Manager Partner Alliance Compliace

IMS Learning Resources Pvt. Ltd.
06.2006 - 05.2007
  • Managing the end-to-end utilization of Market Development Funds for strategic Alliance partners for 125 Centers in 80 cities .
  • Centrally manages, facilitates and tracks all of the assigned Region Alliance marketing activity – from monitoring allocation usage, to reviewing compliant creative and owning the claim submission process.

Operations Manager -

IMS Learning Resources Pvt. Ltd.
08.2004 - 05.2006

Built a Rs.100 M revenue B2C E-commerce solution from scratch serving the Top 70 of 100 MBA Schools in India  Structured & Implemented Online B-School Application Processing & fees collection process for Management Schools.

Successfully rolling out Online Sales module across 120 Centers in 90+ cities in India.

ERP Consultant :Designed, structured and administered software modules for in-house retailing B-School bulletins application kits /Collection of application fees across 120 IMS Owned Center & Partner Center.


Sales Coordinator & Administrator

HDFC Bank
08.2003 - 07.2004
  • Processing Car Loans & Personal Loans, Team Leader for achieving the month-wise target Credit processing & documentation of pre-sanction credit appraisal and post-sanction management.

Sr. Executive Research & Analysis

Erudite Capital Creations Pvt. Ltd.
11.1999 - 10.2000
  • Venture Capital- Portal- fund4idea.com a online venture capital financing portal - e-commerce startup of ICICI Venture Capital Fund
  • Research & market Analysis for financing projects with Venture capitalists and Financial Institution
  • Writing Business proposal for incubating ideas.

Executive-Administration

Raymonds Retailing Network
04.1997 - 04.1999
  • Accounts, MIS, Tender processing, Inventory & Merchandising Mgmt
  • Cash Collections, Accounts, Reconciliation of Bank accounts and Principal Accounts, HR & Payroll management.

Executive -Merchant Banking Division

Arihant Credit Capital Ltd.
04.1997 - 04.1999
  • Marketing the IPO's to HNI, Brokers, Underwriter and Capital Market Intermediaries
  • Merchant Banking activities.

Education

MBA in Finance -

Jadavpur University, Institute of Business Management

B. Sc. in Economics (Hons.), Mathematics & Physic - undefined

Calcutta University

Certificate Diploma in UNIX, C & ORACLE - undefined

Regional Computer Center RCC, Jadavpur University

Skills

Edtech and Start-up consulting with hands on experience in working in start-up environment

Certification

AGILE Business Analyst & SCRUM Pro Degree Certification program, IMARTICUS Learning, 03/2020 - 08/2020

Accomplishments

  • Doubled up the conversion of students and retention of prospective students by implementing a behavioural analysis model.
  • Achieved a successful transition of leading the admission office from Bangalore for Karjat campus.
  • Scaled up and doubled the business in Digital & Social Media Campaign for B-Schools from Rs.15 M to Rs.30 M for the region by introducing new initiatives and identifying Process shortcomings by measuring the current process and current state of performances of Digital Campaigns
  • Overhauled Print Media Advertising space for in house magazine Advanc'edgeMBA increasing the revenue ticket size from Rs.50 L to Rs. 150 L.
  • Built a B2C Product & Service revenue from Rs. 70M to Rs.140M.- Managing the Quality at growth of a ERP Project with Diverse, Complex Platform with multiple process transformation to Digital Mode
  • Managed the end-to-end utilization of Market Development Funds for strategic Alliance partners for 125 Centers in 80 cities. Centrally manages, facilitates and tracks all of the assigned Region Alliance marketing activity - from monitoring allocation usage, to reviewing compliant creative and owning the claim submission process.
  • Built a Rs.100 M revenue B2C E-commerce solution from scratch serving the Top 70 of 100 MBA Schools in India
  • Processing Car Loans & Personal Loans, Team Leader for achieving the month-wise target Credit processing & documentation of pre sanction credit appraisal and post-sanction management.
  • Venture Capital- Portal- fund4idea.com a online venture capital financing portal - e-commerce startup of ICICI Venture Capital Fund. Research & market Analysis for financing projects with Venture capitalists and Financial Institution. Writing Business proposal for incubating ideas.

Languages

English
Hindi
Bengali
Kannada
Tamil

Timeline

Senior. Program Manager - New Initiative-Online Learning and Content

UNext Learning- Manipal Group
04.2022 - 08.2022

Manager - Academic Program and Operations

PRAXIS Business School
09.2020 - 04.2021

Senior Manager Admissions

IFIM Business School, Bangalore (JAGSOM) and Vjaybhoomi University, Karjat
09.2019 - 03.2020

Regional Manager -South & East- Management Education Alliances

IMS Learning Resources Private Ltd.
05.2015 - 04.2019

Manager Advertising Sales,Relationships KeyAccount

IMS Learning Resources Pvt. Ltd.
06.2007 - 04.2015

Sr. Operations Manager Partner Alliance Compliace

IMS Learning Resources Pvt. Ltd.
06.2006 - 05.2007

Operations Manager -

IMS Learning Resources Pvt. Ltd.
08.2004 - 05.2006

Sales Coordinator & Administrator

HDFC Bank
08.2003 - 07.2004

Sr. Executive Research & Analysis

Erudite Capital Creations Pvt. Ltd.
11.1999 - 10.2000

Executive-Administration

Raymonds Retailing Network
04.1997 - 04.1999

Executive -Merchant Banking Division

Arihant Credit Capital Ltd.
04.1997 - 04.1999

Senior. Program Manager - Learning and Development - B2B Delivery and Operations

UNext Learning- Manipal Group
4 2022 - 9 2023

Program Manager - Online Learning and Content

UNext Learning- initiative of Manipal Group
4 2021 - 3 2022

AGILE Business Analyst & SCRUM Pro Degree Certification program

IMARTICUS Learning
3 2020 - 8 2020

MBA in Finance -

Jadavpur University, Institute of Business Management

B. Sc. in Economics (Hons.), Mathematics & Physic - undefined

Calcutta University

Certificate Diploma in UNIX, C & ORACLE - undefined

Regional Computer Center RCC, Jadavpur University
AGILE Business Analyst & SCRUM Pro Degree Certification program, IMARTICUS Learning, 03/2020 - 08/2020
Leading with Joy, IIM Bangalore
The IronLady Program- Women Executive program, Certified by TISS, Mumbai
Certified IIM Strategic & Business Planning, Entrepreneurship
Rajashree MurthyProgram Management Specialist in Edtech,Start-up,K12,Degree &Certification, Higher Education