Summary
Overview
Work History
Education
Skills
Volunteering
Timeline

RAJAT JAIN

Senior CLM Manager
Bengaluru

Summary

Forward-thinking Senior Manager specializing in CLM and skilled at planning, implementing and overseeing key campaigns to drive business growth and efficiency. Adept at managing and building high performing teams of 10-15 to accomplish challenging objectives. Pursuing new professional challenges with a growth-oriented company.

Overview

7
7
years of professional experience

Work History

Senior Manager - Retention & Growth

OLA
07.2022 - Current
  • Driving retention, growth, and engagement campaigns across Ola Group, including Ola Electric, Ola Cabs, Ola Foods, Ola Grocery, Ola Loans, and Ola Coins Loyalty Program while handling a budget of ~2Cr per month.
  • Leading a team of 10 for CRM/CLM initiatives across WhatsApp, SMS, Email, App Marketing, and Website while managing MoEngage as the primary CLM engagement tool for cross-sell solutions.
  • Collaborating with various stakeholders across Product, Design and Technical Development team for feature development to enhance Customer Engagement.
  • Leading Post-Revenue Engagement strategies, spearheaded referral marketing initiatives for Ola Electric, and managed the Ola Coins Loyalty Program to enhance customer lifetime value.

CLM Manager

OLA ELECTRIC
07.2022 - 07.2023
  • Managed a team of 4-5 members handling analysis, execution, and dashboarding for CLM and Growth.
  • Led end-to-end marketing campaigns across different communication media, App, and Website, driving Ola Electric's brand awareness.
  • Initiated Campaigns from Planning till Execution Stage, focused on increasing test rides, boosting store expansion, and supporting new store launches.
  • Owned the #EndICEAge campaign, leveraging Ola's large user base to promote electric adoption, and worked with Analytics and Product team to improve customer segmentation and engagement strategies.

Senior Marketing Associate - bbdaily

BigBasket
05.2020 - 04.2022
  • Led the bbdaily Tier1 & Tier2 cities Online Marketing Campaigns and execution of Retention & Winback Program Campaigns.
  • Executed Campaigns for all media platforms using different tools for segmentation, analysis, customer journey & campaigns triggers like Moengage, Kaleyra, Gupshup, Netcore.
  • Coordinated with external agencies for creatives and execution wrt different ATL and BTL campaigns.

Marketing Associate

DailyNinja
11.2018 - 04.2020
  • Executed marketing campaigns across 7 regions, onboarding agencies and managing push/SMS/email campaigns.
  • Developed and executed customer retention strategies and acquisition initiatives in new cities and societies.
  • Successfully launched a Tier-3 city expansion, onboarding vendors and driving app downloads.

Business Development Intern - Travel Marketplace

Paytm
07.2018 - 09.2018
  • Managed various BTL Biz Growth Activities including kiosks, help desks, and vendor partnerships.
  • Designed the Boarding Point Locations Model integrated with MapMyIndia for buses.
  • Onboarded 6 new merchants onto the Paytm platform for bus ticket bookings.

Education

B.Tech. - ECE

Kurukshetra University
04.2001 -

Skills

MoEngage / WebEngage : Campaign automation, Segmentation, Engagement strategies

Volunteering

  • Lead Volunteer, International Gita Mahotsav, led a 24-member team for a weeklong event attended by 30 lakh visitors.
  • Maintenance Secretary, Boys Hostel, Managed hostel infrastructure with a budget of INR 2,00,000.
  • Team Manager, Fashionista, Led a 30-member team in the university's cultural fest for 2 consecutive years.
  • Core Team Member, University Event Department, Organized student-focused events and managed vendor coordination.

Timeline

Senior Manager - Retention & Growth - OLA
07.2022 - Current
CLM Manager - OLA ELECTRIC
07.2022 - 07.2023
Senior Marketing Associate - bbdaily - BigBasket
05.2020 - 04.2022
Marketing Associate - DailyNinja
11.2018 - 04.2020
Business Development Intern - Travel Marketplace - Paytm
07.2018 - 09.2018
Kurukshetra University - B.Tech., ECE
04.2001 -

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RAJAT JAINSenior CLM Manager