RAJAT JAIN

• Driving full D2C PnL responsibility for three categories (Hair, Skin & Beauty) and ensure new users growth & High AOV & RAOS value with overall business metric CM3
• Drive all marketing campaigns activities across all digital channels & lead the overall execution & D2C digital optimization.
• Monthly & Quarterly Planning based on CM3 metric & Revenue growth through D2C digital performance channels along with new users growth strategies.
• Responsible for the full funnel flow on the website to ensure optimize conversion rates & user experience.
• Coordinate with different team like Products, tech, brand & design team to maintain D2C requirement intact.

• Performance management & Growth ownership via all digital channels thorough web & app marketing for two categories like Math & Music.
• Work closely with PnL team to delivered the monthly ROI & Work on growth part by experimenting strong hypothesis, new initiatives like new platform onboarding, new tool exploration, Affiliate partnerships, etc.
• Build a internal team of 2-3 people to help in execution & daily supports on different projects.

Performance Marketing Manager (Jan'21- Sep'21)

• Lead overall execution & strategy on digital channels along with managed agency team of 6-8 people. Daily & Weekly connect to guide team on data backed optimizations & new hypothesis to experiment.
• Worked closely with Product, Tech, Creative, Content Team to optimize marketing efforts & to provide industry update to each functions. Also Weekly brainstorm on new experiments & ideas.

• Managed user acquisition digital channels like Search, Social, Affiliates etc. and leveraging a substantial budget to drive users and revenue growth for iOS, Android & web products across markets like Unites state, United Kingdom, Canada, Australia & India
• Develop launch and sustainment User Acquisition strategies that meet corporate financial goals and business growth.
• Identify new customer acquisition channels and explore innovative solutions that drive both volume and quality of traffic
• Drive A/B testing programs for new ad products and channels to maximize acquisition efforts and return
• Brainstorm with creative team to work on new creative ideas, creative trend & hot topics concept based on research

• Managed Performance campaigns for Dyson India on various channels Facebook, Search, Display, YouTube, Twitter, LinkedIn, etc. for maximizing sales for each category
• Part of media planning team to successfully launched new products for Dyson & new handsets for Motorola, Lenovo etc.
• Regular optimization based on various data sources - Sales, CTR, bounce rate, user funnel using tools Google Ads, Google Analytics, FB Ads manager & Analytics to drive better results

• Planned & Managed performance campaigns for Honda car India using various digital channels like Search, Facebook, Display, YouTube
• Created and Managed Search & Social plans for the various clients like Honda, Water Aid, Spencer's, UNICEF, etc. Helped them driving the results as per their goal
• Assisted in strategizing new launches, design media plan & execute for every new launch of Honda Cars like Honda WRV & Honda City Facelift

• Managed Facebook Performance Campaigns for Yepme on Various Social tool i.e. Facebook Ad Manager, Nanigans, Socialyze, and Delta
• Managed different types of Campaigns like Lead Generation, App Download/Engagement on Facebook & Drive the Best Result (CPI & CPA)
• Improved ROI for different category like Men’s Shoe, Men’s Watches, Women Tees, etc. Worked on different KPI like AOV, CPT