Rajat Kain

• Driving growth strategies to upsell and cross-sell to existing publishers.
• Led cross-functional teams in developing innovative digital marketing strategies.
• Managed project timelines and resources for effective campaign execution.
• Collaborated with publishers to understand needs and deliver campaigns on CPC, CPL, and CPA.
• Oversaw a team of 10+ employees by guiding, setting goals, delegating tasks, and monitoring performance.
• Created media plans ensuring compliance and optimal purchasing from publishers on CPA, CPL, CPO, CPI, and CPS formats.

• Maintaining and developing affiliate marketing programs, and recruiting new affiliate partners.
• Monitoring affiliate practices, negotiating and evaluating affiliate advertising agreements, maintaining relationships with affiliates and partners, and regularly monitoring campaign performance.
• Compiling and submitting campaign performance reports; providing monthly invoices to affiliate partners; and handling the buying, renegotiation of rates, renewing, or canceling media placements, and other advertising programs.
• Campaign management :- CPS, CPV, CPT, CPA, CPI
• Growth :- April - Affiliate revenue :- 17 Lacs May- Affiliate revenue :- 30 Lacs June- Affiliate revenue:- 42 Lacs Conversion Rate:- 2.98%

• Develop Category Strategy: Performing research on product trends and customer demand, develop strategies for new or updated products that could improve the category’s overall performance. Work with the marketing team and build partnerships in the industry to promote a category’s products while cutting costs and increasing product sales. Track GMV, ASP, AOV, DSR, YTD, MTD, monthly reports, quarterly reports, net profit, etc., to drive the overall category growth.

• Manage Inventory: Checking inventory levels, procuring additional stock, and getting rid of excess or unwanted inventory. Other inventory management tasks include handling product placement, optimizing storage, and creating regular reports on product availability.

• Monitor Performance: Monitor the performance of both individual products and the category overall. This involves using data to determine the best- and worst-performing products, creating profit and loss statements, and assessing performance against competitors. Assess their product and category strategies, and develop solutions to improve performance.

• Vendor Management: Consider vendor performance, quality, and costs; seek vendors in the industry, request information, and use their criteria to choose the best suppliers for their category's products. Negotiate contracts during the signing process and at the time of renewal, and also negotiate pricing, and monitor vendors' contractual terms throughout the relationship.

• Lead Employees: Working with a cross-functional team of marketing, procurement, and purchasing professionals, provide leadership to execute the category's strategies throughout the organization. Convey team members' category and product goals, assign roles and responsibilities, and work together to drive performance.

• Designation: Business Analyst (Branding Division)
• Analysis of wholesale business activities and trends, and compares analysis against the service standards and best practices.
• Works closely with business leaders to identify and maximize opportunities to use information and technology to improve product, service, and/or program business processes.
• Coordinates the implementation of key business strategies across the country with respective Area Managers.
• Assist in creating the annual business plan, finalize budgets for the business.
• Critically evaluate information gathered from multiple sources, reconcile conflicts, and decompose high-level information into details.
• Prepares routine reports (financial, quality, production, customer service, operational efficiency, market share, etc.) Analysis of drivers for an underperforming category, and recommend corrective actions.

• Generated web sales through diverse campaigns, including shopping PLA, email marketing, and affiliate marketing.
• Collaborated with marketing teams to identify and promote category products effectively.
• Analyzed key metrics such as GMV, fulfillment rates, and sales trends using Google Analytics and Excel.
• Identified new product opportunities based on usage patterns, pricing strategies, and market trends.
• Reported on top-selling items, low inventory products, and necessary price adjustments.
• Produced comprehensive reports for category analysis to facilitate efficient operations.
• Coordinated with production teams to determine configurable attributes and digitization strategies.
• Enhanced customer experience by partnering with customer care teams to optimize product offerings and pricing.

Conducted quality checks on electronic product catalog using VLOOKUP, HLOOKUP, and concatenation formulas in Microsoft Excel.
Identified and rectified bugs within the catalog prior to uploading to production site.
Performed web quality control on all uploaded products to ensure accurate display on site.
Managed filterable attributes and key specifications for product pages to enhance user experience.