Hi, I’m
Rajat Kohli
Solutions Consultant
Summary
I work with organizations(enterprises, SMBs, startups, conglomerates) across the globe to help them grow their Digital Business through Marketing Technology: Advisor, evangelist, strategist, and product manager. Affable Solutions Consultant with [Number] years of experience helping companies connect customers with ideal solutions. Dedicated to taking ownership of full customer lifecycle, from pre-sale education to post-sale support. Consistently evangelizes for high-quality products and exceptional services. Keen to form strong, lasting business relationships between clients and providers. Complex problem-solver with analytical and driven mindset. Dedicated to achieving demanding development objectives according to tight schedules while producing impeccable code.
Overview
8
years of professional experience
Work History
SAS Institute
Senior Solutions Consultant
08.2021 - 08.2022
Job overview
- SAS Institute is the world’s largest privately owned company, founded in 1977 and with an annual revenue of 3 billion USD, SAS supports the largest of enterprises across the globe (>95% of the Fortune 500) with their Analytical strategies
- I Engage with c-suite: Chief Marketing Officers, Chief Digital Officers, Chief Analytics Officers, Chief Information Officers and Managing Directors/CEOs to craft a value story with SAS Marketing Technology through demos, presentations, whiteboarding
- To grow SAS’ Marketing Technology business in India: grew the pipeline by over 300% in
- 7 technical wins in Helped India’s 3rd largest insurance provider achieve additional revenue of 3.5 million USD
- Speaker & evangelist at various Digital Experience/Marketing conferences with over 2000 participants, mostly from the c-suite
- Drafted integration plans to ease assimilation of products into customers' business infrastructure.
- Coordinated support responses to customer issues, verifying closure of concerns and correction of deficiencies.
- Communicated with advertising and sales teams to integrate customer feedback into future promotional efforts.
- Evangelized for updated [Type] products following introduction of new features or updated specifications.
- Collected customer satisfaction data via surveys and other measures.
- Recommended specific [Type] products to customers based on unique technical requirements of each.
RD&X
Senior Product Manager
06.2021 - 08.2021
Job overview
- RD&X Network is bootstrapped Advertising & Marketing technology startup founded by the CEO of India’s largest advertising agency aiming to disrupt the space by bringing in innovative solutions that help marketers grow revenue at reduced costs
- Formulated and built the strategy/plan for Customer Data Platform: PRDs, Functional Documents, Team mix & GTM Strategy for a 5 million USD(2 years) forecasted revenue product line
- Forged partnerships with 5+ global data partners as a key step to GTM
- Hired & Managed a team of 4 engineers, 3 data scientists, along with managing 10+ resources from a services partner
- Setup personalization and omni-channel B2B journeys, that helped increase leads by 180
Jio Platforms Limited
Product Owner
10.2019 - 08.2021
Job overview
- Jio Platforms Limited is the digital arm of Reliance Industries Limited, a conglomerate in India with 64 billion USD annual revenue
- With over 425 million Telecom consumers, Jio has the largest market share in the Indian telecom space
- As a digital service provider, it has massive presence with over 200+ million customers across OTT, Payments, & Ecommerce verticals as well
- Zero-to-one: conceptualized, defined and built a testing, personalization & recommendations engine to be used across Jio Platforms -
- Telecom, Broadband, Media & Entertainment, E-commerce verticals
- Saved 3+ million dollars in vendor contracts
- Improved conversion rates for various journeys across various verticals at Jio: 2%-300+%
- Improved revenue for International Roaming plans by 50% in
- Increased conversion rates for broadband buy journey, bringing in additional revenue of 1 million USD
- Ideation to launch in less than
- Managed a team of 5 developers, 2 designers and 2 data scientists
Jio Platforms Limited
Lead
09.2019 - 10.2019
Job overview
- Jio’s efforts to deliver engaging & personalized Omni-channel customer experiences across their telecom, ecommerce and
- OTT applications
- Kick-started the shift from “I believe this will work” to “Data says we should…”
- Conceptualized and executed the Recommendations/Personalization strategy for Jio’s most innovative OTT application, resulting in 12+% increase in watch time, 150+% increase in watch time through recommendations
- Transformed multiple customer journeys on the telecom app/website using A/B & Multivariate testing, with several of them resulting in 10+% lift in revenue(or other conversion metrics)
- Reduced time to generate insights by 300+% by setting up a self-serve analytics platform
- Helped improve return on advertising spend by 2
Adobe Inc
Solutions Consultant
12.2017 - 08.2019
Job overview
- Spearheaded the expansion of Adobe Experience Cloud(25 million USD business line) in India
- Managing Director’s Performance Excellence award for contribution to over 25+% of deals closed with a win ratio of 60+% (highest in the region)
- Achieved 120+% quota consistently
- Retained 3 large “almost” lost customers contributing ~ 8% of Adobe India’s revenue through consultative selling and managing post sales implementation strategy
- Demos, Presentations, Vision and Value building to CXOs of India’s largest enterprises/startups
- Speaker & evangelist at various digital conferences including Adobe's Symposiums attended by over 2000+ digital professionals
- Created partner training modules and conducted quarterly training workshops to help Adobe partners in India demonstrate value prospects/customers
- Trained 200+ people across 20+ partner organizations with average NPS of 9.7
- Performance Excellence Award in the 1st quarter of joining the team, several awards through the tenure – Best Demo2Win
- Presentation across 15 SCs in India, Most Innovative Demo among 120+ SCs in APAC
Adobe Inc
Solutions Architect
06.2016 - 12.2017
Job overview
- Youngest recipient of the Employee of the year award for Adobe Global Services(2000+ workforce) for helping grow revenue by 200% in
- Lead the Solutions Architect team in APAC to drive Adobe services sales
- Designed solution accelerators and GTM packages, reducing TTR by 60+%
- Managed RFP/RFI responses and provided pre-sales consulting for large, multi-solution multi-million dollar deals
- Key contributor to all deals closed in APAC, receiving 4 quarterly performance awards(4 out of 4) and coveted Employee of the
- Year(FY16-17) for Adobe Services, India(1000+ workforce)
Adobe Inc
Business Consultant
06.2014 - 06.2017
Job overview
- Helped organizations create, improve and operationalize their marketing/analytics strategies: data & cro (Web Analytics, Data
- Management, A/B testing, personalization & recommendations);
- Worked with several leading brands across the globe(including Fortune 500) such as iFlix, Levi’s, Redhat, Etrade, Comcast, General
- Motors, Indigo Airlines, Axis Bank, HDFC Bank, Comcast, MakeMyTrip, Yatra influencing conversion improvements of 5+%
- Helped a large US retailer achieve 12+ million USD additional revenue by setting up its Personalization & Recommendations strategy
- Helped Adobe’s global marketing team optimize 5 resources (~600K USD) and reduce time to setup personalized experiences from 3 days to
- Received 4 quarterly performance awards, 2 hackathon team awards
Education
M. S. Ramaiah Institute of Technology
Bachelor of Engineering from Information Science & Engineering
University Overview
GPA: 8.9/10, top 5 percentile
Extra-Curriculars
EMCEE:, 10+ Adobe corporate events with 400+ audience each, Several events/open mics at restaurants/clubs across India
Master of Ceremony
University Overview
University cricket & football team captain for 2 years out of 4, several awards
for best player across various intra/inter collegiate tournaments, Division 2, Division 3 cricket player b/w age of 13-17, School cricket & football team captain for cricket & football team for 6 years, Best Player of the Tournament: Karnataka District, Zonal
Skills
Customer Relationship Management (CRM)
undefinedTimeline
Senior Solutions Consultant
SAS Institute
08.2021 - 08.2022
Senior Product Manager
RD&X
06.2021 - 08.2021
Product Owner
Jio Platforms Limited
10.2019 - 08.2021
Lead
Jio Platforms Limited
09.2019 - 10.2019
Solutions Consultant
Adobe Inc
12.2017 - 08.2019
Solutions Architect
Adobe Inc
06.2016 - 12.2017
Business Consultant
Adobe Inc
06.2014 - 06.2017
M. S. Ramaiah Institute of Technology
Bachelor of Engineering from Information Science & Engineering
Master of Ceremony
05.2007
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