Hi, I’m
Rajat Kohli
Solutions Consultant
Summary
I work with organizations(enterprises, SMBs, startups, conglomerates) across the globe to help them grow their Digital Business through Marketing Technology: Advisor, evangelist, strategist, and product manager. Affable Solutions Consultant with [Number] years of experience helping companies connect customers with ideal solutions. Dedicated to taking ownership of full customer lifecycle, from pre-sale education to post-sale support. Consistently evangelizes for high-quality products and exceptional services. Keen to form strong, lasting business relationships between clients and providers. Complex problem-solver with analytical and driven mindset. Dedicated to achieving demanding development objectives according to tight schedules while producing impeccable code.
Overview
8
years of professional experience
Work History
SAS Institute
Senior Solutions Consultant
08.2021 - 08.2022
Job overview
- SAS Institute is the world’s largest privately owned company, founded in 1977 and with an annual revenue of 3 billion USD, SAS supports the largest of enterprises across the globe (>95% of the Fortune 500) with their Analytical strategies
- I Engage with c-suite: Chief Marketing Officers, Chief Digital Officers, Chief Analytics Officers, Chief Information Officers and Managing Directors/CEOs to craft a value story with SAS Marketing Technology through demos, presentations, whiteboarding
- To grow SAS’ Marketing Technology business in India: grew the pipeline by over 300% in
- 7 technical wins in Helped India’s 3rd largest insurance provider achieve additional revenue of 3.5 million USD
- Speaker & evangelist at various Digital Experience/Marketing conferences with over 2000 participants, mostly from the c-suite
- Drafted integration plans to ease assimilation of products into customers' business infrastructure.
- Coordinated support responses to customer issues, verifying closure of concerns and correction of deficiencies.
- Communicated with advertising and sales teams to integrate customer feedback into future promotional efforts.
- Evangelized for updated [Type] products following introduction of new features or updated specifications.
- Collected customer satisfaction data via surveys and other measures.
- Recommended specific [Type] products to customers based on unique technical requirements of each.
RD&X
Senior Product Manager
06.2021 - 08.2021
Job overview
- RD&X Network is bootstrapped Advertising & Marketing technology startup founded by the CEO of India’s largest advertising agency aiming to disrupt the space by bringing in innovative solutions that help marketers grow revenue at reduced costs
- Formulated and built the strategy/plan for Customer Data Platform: PRDs, Functional Documents, Team mix & GTM Strategy for a 5 million USD(2 years) forecasted revenue product line
- Forged partnerships with 5+ global data partners as a key step to GTM
- Hired & Managed a team of 4 engineers, 3 data scientists, along with managing 10+ resources from a services partner
- Setup personalization and omni-channel B2B journeys, that helped increase leads by 180
Jio Platforms Limited
Product Owner
10.2019 - 08.2021
Job overview
- Jio Platforms Limited is the digital arm of Reliance Industries Limited, a conglomerate in India with 64 billion USD annual revenue
- With over 425 million Telecom consumers, Jio has the largest market share in the Indian telecom space
- As a digital service provider, it has massive presence with over 200+ million customers across OTT, Payments, & Ecommerce verticals as well
- Zero-to-one: conceptualized, defined and built a testing, personalization & recommendations engine to be used across Jio Platforms -
- Telecom, Broadband, Media & Entertainment, E-commerce verticals
- Saved 3+ million dollars in vendor contracts
- Improved conversion rates for various journeys across various verticals at Jio: 2%-300+%
- Improved revenue for International Roaming plans by 50% in
- Increased conversion rates for broadband buy journey, bringing in additional revenue of 1 million USD
- Ideation to launch in less than
- Managed a team of 5 developers, 2 designers and 2 data scientists
Jio Platforms Limited
Lead
09.2019 - 10.2019
Job overview
- Jio’s efforts to deliver engaging & personalized Omni-channel customer experiences across their telecom, ecommerce and
- OTT applications
- Kick-started the shift from “I believe this will work” to “Data says we should…”
- Conceptualized and executed the Recommendations/Personalization strategy for Jio’s most innovative OTT application, resulting in 12+% increase in watch time, 150+% increase in watch time through recommendations
- Transformed multiple customer journeys on the telecom app/website using A/B & Multivariate testing, with several of them resulting in 10+% lift in revenue(or other conversion metrics)
- Reduced time to generate insights by 300+% by setting up a self-serve analytics platform
- Helped improve return on advertising spend by 2
Adobe Inc
Solutions Consultant
12.2017 - 08.2019
Job overview
- Spearheaded the expansion of Adobe Experience Cloud(25 million USD business line) in India
- Managing Director’s Performance Excellence award for contribution to over 25+% of deals closed with a win ratio of 60+% (highest in the region)
- Achieved 120+% quota consistently
- Retained 3 large “almost” lost customers contributing ~ 8% of Adobe India’s revenue through consultative selling and managing post sales implementation strategy
- Demos, Presentations, Vision and Value building to CXOs of India’s largest enterprises/startups
- Speaker & evangelist at various digital conferences including Adobe's Symposiums attended by over 2000+ digital professionals
- Created partner training modules and conducted quarterly training workshops to help Adobe partners in India demonstrate value prospects/customers
- Trained 200+ people across 20+ partner organizations with average NPS of 9.7
- Performance Excellence Award in the 1st quarter of joining the team, several awards through the tenure – Best Demo2Win
- Presentation across 15 SCs in India, Most Innovative Demo among 120+ SCs in APAC
Adobe Inc
Solutions Architect
06.2016 - 12.2017
Job overview
- Youngest recipient of the Employee of the year award for Adobe Global Services(2000+ workforce) for helping grow revenue by 200% in
- Lead the Solutions Architect team in APAC to drive Adobe services sales
- Designed solution accelerators and GTM packages, reducing TTR by 60+%
- Managed RFP/RFI responses and provided pre-sales consulting for large, multi-solution multi-million dollar deals
- Key contributor to all deals closed in APAC, receiving 4 quarterly performance awards(4 out of 4) and coveted Employee of the
- Year(FY16-17) for Adobe Services, India(1000+ workforce)
Adobe Inc
Business Consultant
06.2014 - 06.2017
Job overview
- Helped organizations create, improve and operationalize their marketing/analytics strategies: data & cro (Web Analytics, Data
- Management, A/B testing, personalization & recommendations);
- Worked with several leading brands across the globe(including Fortune 500) such as iFlix, Levi’s, Redhat, Etrade, Comcast, General
- Motors, Indigo Airlines, Axis Bank, HDFC Bank, Comcast, MakeMyTrip, Yatra influencing conversion improvements of 5+%
- Helped a large US retailer achieve 12+ million USD additional revenue by setting up its Personalization & Recommendations strategy
- Helped Adobe’s global marketing team optimize 5 resources (~600K USD) and reduce time to setup personalized experiences from 3 days to
- Received 4 quarterly performance awards, 2 hackathon team awards
Education
M. S. Ramaiah Institute of Technology
Bachelor of Engineering from Information Science & Engineering
University Overview
GPA: 8.9/10, top 5 percentile
Extra-Curriculars
EMCEE:, 10+ Adobe corporate events with 400+ audience each, Several events/open mics at restaurants/clubs across India
Master of Ceremony
University Overview
University cricket & football team captain for 2 years out of 4, several awards
for best player across various intra/inter collegiate tournaments, Division 2, Division 3 cricket player b/w age of 13-17, School cricket & football team captain for cricket & football team for 6 years, Best Player of the Tournament: Karnataka District, Zonal
Skills
Customer Relationship Management (CRM)
Training Curriculum Design
Proof of Concept (PoC) Demonstration
Technical Requirement Design
Product Evangelism
Support Response Coordination
Operational analysis
Database programming
Program testing software
Programming
Timeline
Senior Solutions Consultant
SAS Institute
08.2021 - 08.2022
Senior Product Manager
RD&X
06.2021 - 08.2021
Product Owner
Jio Platforms Limited
10.2019 - 08.2021
Lead
Jio Platforms Limited
09.2019 - 10.2019
Solutions Consultant
Adobe Inc
12.2017 - 08.2019
Solutions Architect
Adobe Inc
06.2016 - 12.2017
Business Consultant
Adobe Inc
06.2014 - 06.2017
M. S. Ramaiah Institute of Technology
Bachelor of Engineering from Information Science & Engineering
Master of Ceremony
05.2007