RAJAT KUMAR

Paid Media/Performance Marketing professional with nearly a decade of proven expertise in optimizing online marketing programs. Specializing in e-commerce campaigns on Google Ads (10 Years), Microsoft Ads (5 Years), and Meta Ads(4 Year), I've consistently driven outstanding performance. My background extends to B2B, B2C, Lead Generation and D2C brands, showcasing my versatility in achieving success across various domains.

• Google Ads Search
• Google Ads Display
• Google Ads Shopping

Ethnic Element ( D2C | Meta & Google)

Challenges Addressed  - Low sales and inadequate ROI  - Limited online visibility and brand awareness 

Approach Taken  - Conducted in-depth business analysis and competitor review; optimized Google Ads with Merchant Center enhancements and AI-driven Performance Max campaigns; implemented precision-targeted Facebook Meta Ads through thorough audience research.

Remarkable Results 📈 - Achieved consistent 10x monthly Return on Ad Spend (ROAS). Scaled budget by fivefold while maintaining an impressive 10 ROAS

Threadbare UK ( E-Commerce)

My role involves daily campaign refinement, performance-driven adjustments, and strategic scaling to drive substantial sales growth, all while maintaining a minimum ROAS of 400% on a Ad spend of £50K. My expertise extends to in-depth analysis of Shopping Ads insights to identify top-performing products and categories for strategic expansion. Additionally, I provide comprehensive reporting and maintain open communication with clients to align with their evolving requirements. My track record showcases a proven ability to deliver outstanding results and exceed expectations in the dynamic realm of digital advertising.

The Telecom Shop AUS 

This is an electronics online e-commerce store based in Australia. The ideal goal for this store was to generate maximum conversions per day with a ROAS of 800%. No Budget CAP. My responsibilities were managing existing google ads campaigns, continuously finding new winning products based on the trend and set up new campaigns, managing google shopping feed and do daily reporting to the client with results and suggestion to improve on weekly bases. Now, The campaigns are spending almost 50K AUD budget with a ROAS of 700-800%. 

Judo Bank (Australia Bank)

I have worked on Google Ads Account for last 14 months. Their monthly budget is $100,000+. The ideal is to protect their brand by maintaining a 90% search impression share for their brand terms and generate new customers for their Term Deposits and SME Programs. I am managing the account successfully and generating good results in order to drive new customers. 

Other Projects

Worked for famous ecommerce brands like Zala Hair Extensions, Sutsu, Mane Hair, Silkenberry, 11 Degree, Cleens, Silk Silk and more