RAJAT KUMAR RATH
Hyderabad
Summary
- More than 18Years of Experience in Marketing Communication field.
- Goal-oriented professional well-versed in corporate communication, sales support and branding.
- Exceptional writing, editing and interpersonal skills with internal and external audiences.
- Deadline-driven, tenacious and successful at thriving in high-pressure environments.
Overview
21
21
years of professional experience
1
1
Certification
Work History
Media Manager
Pluto Advertising
Bhubaneswar
11.2023 - Current
- Developed and implemented media strategies to promote company's products and services.
- Created, edited, and published content for social media channels.
- Monitored competitors' activities on social media platforms.
- Assisted in developing creative concepts and ideas for various marketing initiatives.
- Developed content and schedules for press releases, social media posts, and websites.
- Promoted company products and supervised online and offline campaigns.
- Identified client groups and audiences, determining best way to communicate publicity information.
South Zone Head (Bengaluru)- Marketing
Vmart Retail Ltd.
03.2022 - 08.2023
- Heading Marketing For TN|KN|APTS|WEST Region
- Preparing of Marketing Strategy for South Zone
- Responsible of Marketing & Visual Merchandising Planning & Execution for NSO
- Test new strategies for driving customer value for Stores
- Managing customer information to drive sales into the business and increase customer retention
- Analyze customer feedback and develop programs effective for improved customer experience
- Team Development & Vendor management
- Gift Card Revenue Drive
- Digital Campaign Planing|Implimentation | Analysis | Result
- Social media markeeting
- SOH Revenue Drive
- Website: www.vmartretail.com
Head Marketing
RATNADEEP RETAIL PVT LTD.
06.2019 - 02.2022
- Marketing Head for "Ratnadeep Marketing verticals for the PAN India
- Core Responsibility of planning, designing & execution of Marketing Campaigns, Implementing ATL & BTL activities
- Vendor Management, Product Promotions, Packaging Campaign Launches, Promotional Events, Store Promotions
- Budgeting, New store opening
- Store Marketing Plan execution of brand plan according to the Marketing Calendar
- Administering Planning execution of
- Counter signage, GSBs, neon signage, Wall LED panels, Merchandising In shop Branding etc
- Developing strategies and managing marketing campaigns across print, Celebrity management, digital platform OOH and
- Social media platforms to ensure that products and services meet customers' expectations and to build the credibility of
- Brands
- Managing Loyality Programme Ratnadeep My Gain & to increase the brand presence in market
- Website: http://ratnadeepretail.com
Manager Marketing - APTS
ARVIND LIFE STYLE BRANDS LTD.
08.2012 - 05.2019
- Marketing Manager for "Mega Mart", and "Unlimited" business verticals for AP, Telangana, Kolkata, NOIDA region
- Carrying out market research in order to keep up to date with customer trends, as well as aware about to predict future
- Trends
- Core Responsibility of planning, designing & execution of Marketing Campaigns, Implementing ATL & BTL activities, Vendor
- Management, Product Promotions, Campaign Launches, Promotional Events, Budgeting, etc
- Developing Brand Equity; execution of brand plan according to the Annual Marketing Calendar; initiating cross branding tie-up
- With MNCs & Arvind; administering execution of store signage & talkers, GSBs, neon signage, LEDs, etc
- Managing merchandising & in-shop branding to increase the brand presence in market
- Additional Responsibility taken for Kolkata, Noida, TN region
- Analyzing the success of marketing campaigns and creating reports
- Managing budgets and a team of junior assistants
- Organising events such as product launches, exhibitions and photo shoots
- Website: http://arvindbrands.com
Senior Executive - Marketing
TATA TELESERVICES LTD.
10.2006 - 09.2011
- Brand Visibility, in-shop branding, wall painting, flanges, GSBS & front lit boards installation for telecom products
- Budgeting and forecasting; executed out of home (OOH) media plans, new product campaign and new town launch in
- Rural towns for maximum potential customers; coordination with Sales team to ensure expansion of outlets/subscribers
- Organized press meetings, channel partner meets, retailer meets, employee communication meets, press ad, radio
- Campaigns, consumer offer promotions and events or contest for retail outlets expansion
Executive - Client Servicing
PERCEPT INDIA PVT LTD.
11.2003 - 10.2006
- Involved in coordination with client for all the sales and marketing related work
- Planning and executing OOH Media Campaigns by considering the client brief and budget
- Organizing events as per client's requirements; arranging meeting with company for their upcoming events
- Working closely with the creative and design team to initiate and execute E-mail and SMS marketing campaigns
- Brainstorming with the creative and content team to crack OOH media communication strategies
Education
Digital Certification - Digital Marketing
Google Digital Platform
Google10-2022
Digital Marketing Certification -
IIM Bangalore
01.2018
Advanced Digital Marketing Diploma -
Digital Nest
Hyderabad01.2014
MBA - Marketing & Finance Management
Utkal University
Bhubaneswar01.2003
B.A. - Economics
S.C.S College, Utkal University
01.2001
Skills
- Product Promotion
- Campaign Implementation
- Brand communication
- Budget Management
- Strategic Planning
- Marketing strategy
- Social Media Marketing
- Teamwork and Collaboration
- Team Leadership
- Analytical Skills
- Brand Management
- Customer Relations
- Campaign Management
Certification
- Organization: Reliance Telecom Ltd | Project: Marketing | Duration: 3 Months
- Description: POI & POA implementation
- Certificate Program in Import & Export Management from IEDO, Govt. of Orissa in 2010
Accomplishments
- Awarded with Star of the Month in 2007 for successful completion of retailer scheme and new town launch with highest
- Number of activations on a single day
- Won Employee of the Day (Spotlight Award) from 2008 to 2010 for more than 15 times for different innovative branding
- & quick execution
- Product communication strategies like Photon Plus to ensure high brand recall and product engagement by end-users.
- Contributed in executing puja offer campaign along with the team members.
- Performance was widely appreciated and recognized as the 'Most Innovative Marketing Region' in India
- Earned sales Growth by initiating innovative marketing strategies; monitored company's brand marketing plans.
- Introduced new marketing techniques and repositioning plans for Megamart & Unlimited in 2012 & 2014.
- Bagged three Awards / Certificate of Appreciation for taking three initiatives.
- NSO 10 stores in 3 months was the highest achievement and appreciation from management.
- Most Systematic Vendor Management, effective budget Management region across all Regions.
Languages
English, Hindi, Bengali & Telugu
Timeline
Media Manager
Pluto Advertising
11.2023 - Current
South Zone Head (Bengaluru)- Marketing
Vmart Retail Ltd.
03.2022 - 08.2023
Head Marketing
RATNADEEP RETAIL PVT LTD.
06.2019 - 02.2022
Manager Marketing - APTS
ARVIND LIFE STYLE BRANDS LTD.
08.2012 - 05.2019
Senior Executive - Marketing
TATA TELESERVICES LTD.
10.2006 - 09.2011
Executive - Client Servicing
PERCEPT INDIA PVT LTD.
11.2003 - 10.2006
Digital Certification - Digital Marketing
Google Digital Platform
Digital Marketing Certification -
IIM Bangalore
Advanced Digital Marketing Diploma -
Digital Nest
MBA - Marketing & Finance Management
Utkal University
B.A. - Economics
S.C.S College, Utkal University