Summary
Overview
Work History
Education
Skills
Certification
Accomplishments
Languages
Timeline
Generic
RAJAT KUMAR RATH

RAJAT KUMAR RATH

Hyderabad

Summary

  • More than 18Years of Experience in Marketing Communication field.
  • Goal-oriented professional well-versed in corporate communication, sales support and branding.
  • Exceptional writing, editing and interpersonal skills with internal and external audiences.
  • Deadline-driven, tenacious and successful at thriving in high-pressure environments.

Overview

21
21
years of professional experience
1
1
Certification

Work History

Media Manager

Pluto Advertising
Bhubaneswar
11.2023 - Current
  • Developed and implemented media strategies to promote company's products and services.
  • Created, edited, and published content for social media channels.
  • Monitored competitors' activities on social media platforms.
  • Assisted in developing creative concepts and ideas for various marketing initiatives.
  • Developed content and schedules for press releases, social media posts, and websites.
  • Promoted company products and supervised online and offline campaigns.
  • Identified client groups and audiences, determining best way to communicate publicity information.

South Zone Head (Bengaluru)- Marketing

Vmart Retail Ltd.
03.2022 - 08.2023
  • Heading Marketing For TN|KN|APTS|WEST Region
  • Preparing of Marketing Strategy for South Zone
  • Responsible of Marketing & Visual Merchandising Planning & Execution for NSO
  • Test new strategies for driving customer value for Stores
  • Managing customer information to drive sales into the business and increase customer retention
  • Analyze customer feedback and develop programs effective for improved customer experience
  • Team Development & Vendor management
  • Gift Card Revenue Drive
  • Digital Campaign Planing|Implimentation | Analysis | Result
  • Social media markeeting
  • SOH Revenue Drive
  • Website: www.vmartretail.com

Head Marketing

RATNADEEP RETAIL PVT LTD.
06.2019 - 02.2022
  • Marketing Head for "Ratnadeep Marketing verticals for the PAN India
  • Core Responsibility of planning, designing & execution of Marketing Campaigns, Implementing ATL & BTL activities
  • Vendor Management, Product Promotions, Packaging Campaign Launches, Promotional Events, Store Promotions
  • Budgeting, New store opening
  • Store Marketing Plan execution of brand plan according to the Marketing Calendar
  • Administering Planning execution of
  • Counter signage, GSBs, neon signage, Wall LED panels, Merchandising In shop Branding etc
  • Developing strategies and managing marketing campaigns across print, Celebrity management, digital platform OOH and
  • Social media platforms to ensure that products and services meet customers' expectations and to build the credibility of
  • Brands
  • Managing Loyality Programme Ratnadeep My Gain & to increase the brand presence in market
  • Website: http://ratnadeepretail.com

Manager Marketing - APTS

ARVIND LIFE STYLE BRANDS LTD.
08.2012 - 05.2019
  • Marketing Manager for "Mega Mart", and "Unlimited" business verticals for AP, Telangana, Kolkata, NOIDA region
  • Carrying out market research in order to keep up to date with customer trends, as well as aware about to predict future
  • Trends
  • Core Responsibility of planning, designing & execution of Marketing Campaigns, Implementing ATL & BTL activities, Vendor
  • Management, Product Promotions, Campaign Launches, Promotional Events, Budgeting, etc
  • Developing Brand Equity; execution of brand plan according to the Annual Marketing Calendar; initiating cross branding tie-up
  • With MNCs & Arvind; administering execution of store signage & talkers, GSBs, neon signage, LEDs, etc
  • Managing merchandising & in-shop branding to increase the brand presence in market
  • Additional Responsibility taken for Kolkata, Noida, TN region
  • Analyzing the success of marketing campaigns and creating reports
  • Managing budgets and a team of junior assistants
  • Organising events such as product launches, exhibitions and photo shoots
  • Website: http://arvindbrands.com

Senior Executive - Marketing

TATA TELESERVICES LTD.
10.2006 - 09.2011
  • Brand Visibility, in-shop branding, wall painting, flanges, GSBS & front lit boards installation for telecom products
  • Budgeting and forecasting; executed out of home (OOH) media plans, new product campaign and new town launch in
  • Rural towns for maximum potential customers; coordination with Sales team to ensure expansion of outlets/subscribers
  • Organized press meetings, channel partner meets, retailer meets, employee communication meets, press ad, radio
  • Campaigns, consumer offer promotions and events or contest for retail outlets expansion

Executive - Client Servicing

PERCEPT INDIA PVT LTD.
11.2003 - 10.2006
  • Involved in coordination with client for all the sales and marketing related work
  • Planning and executing OOH Media Campaigns by considering the client brief and budget
  • Organizing events as per client's requirements; arranging meeting with company for their upcoming events
  • Working closely with the creative and design team to initiate and execute E-mail and SMS marketing campaigns
  • Brainstorming with the creative and content team to crack OOH media communication strategies

Education

Digital Certification - Digital Marketing

Google Digital Platform
Google
10-2022

Digital Marketing Certification -

IIM Bangalore
01.2018

Advanced Digital Marketing Diploma -

Digital Nest
Hyderabad
01.2014

MBA - Marketing & Finance Management

Utkal University
Bhubaneswar
01.2003

B.A. - Economics

S.C.S College, Utkal University
01.2001

Skills

  • Product Promotion
  • Campaign Implementation
  • Brand communication
  • Budget Management
  • Strategic Planning
  • Marketing strategy
  • Social Media Marketing
  • Teamwork and Collaboration
  • Team Leadership
  • Analytical Skills
  • Brand Management
  • Customer Relations
  • Campaign Management

Certification

  • Organization: Reliance Telecom Ltd | Project: Marketing | Duration: 3 Months
  • Description: POI & POA implementation
  • Certificate Program in Import & Export Management from IEDO, Govt. of Orissa in 2010

Accomplishments

  • Awarded with Star of the Month in 2007 for successful completion of retailer scheme and new town launch with highest
  • Number of activations on a single day
  • Won Employee of the Day (Spotlight Award) from 2008 to 2010 for more than 15 times for different innovative branding
  • & quick execution
  • Product communication strategies like Photon Plus to ensure high brand recall and product engagement by end-users.
  • Contributed in executing puja offer campaign along with the team members.
  • Performance was widely appreciated and recognized as the 'Most Innovative Marketing Region' in India
  • Earned sales Growth by initiating innovative marketing strategies; monitored company's brand marketing plans.
  • Introduced new marketing techniques and repositioning plans for Megamart & Unlimited in 2012 & 2014.
  • Bagged three Awards / Certificate of Appreciation for taking three initiatives.
  • NSO 10 stores in 3 months was the highest achievement and appreciation from management.
  • Most Systematic Vendor Management, effective budget Management region across all Regions.

Languages

English, Hindi, Bengali & Telugu

Timeline

Media Manager

Pluto Advertising
11.2023 - Current

South Zone Head (Bengaluru)- Marketing

Vmart Retail Ltd.
03.2022 - 08.2023

Head Marketing

RATNADEEP RETAIL PVT LTD.
06.2019 - 02.2022

Manager Marketing - APTS

ARVIND LIFE STYLE BRANDS LTD.
08.2012 - 05.2019

Senior Executive - Marketing

TATA TELESERVICES LTD.
10.2006 - 09.2011

Executive - Client Servicing

PERCEPT INDIA PVT LTD.
11.2003 - 10.2006

Digital Certification - Digital Marketing

Google Digital Platform

Digital Marketing Certification -

IIM Bangalore

Advanced Digital Marketing Diploma -

Digital Nest

MBA - Marketing & Finance Management

Utkal University

B.A. - Economics

S.C.S College, Utkal University

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