RAJAT KUMAR RATH
Marketing Communication
Hyderabad
Summary
Goal-oriented professional well-versed in corporate communication, sales support and branding. Exceptional writing, editing and interpersonal skills with internal and external audiences. Deadline-driven, tenacious and successful at thriving in high-pressure environments.
Overview
22
22
years of professional experience
2
2
Certifications
Work History
Vice President- Marketing
Khimji Jewellers Pvt Ltd
11.2024 - 04.2025
- Developed and implemented MARKETING strategies for all 9 stores 1500cr Annual Business.
- Planning Creating & publish content for social media channels.
- Monitored competitors' activities on social media platforms.
- Assisted in developing creative concepts and ideas for various marketing initiatives.
- Planning for Events, product Shoot and campaign shoot for New campaign.
- Handling a Team of 6-7 Members.
- Business Analysis and ROI report Publish.
- Planning, Supervising ATL| BTL| TTL activities.
- Digital Organic & Performance Marketing Strategy & Execution.
South Zone Head (Bengaluru)- Marketing
Vmart Retail Ltd.
03.2022 - 08.2023
- Company Overview: Website: www.vmartretail.com
- Heading Marketing For TN|KN|APTS|WEST Region.
- Preparing of Marketing Strategy for South Zone.
- Responsible of Marketing & Visual Merchandising Planning & Execution for NSO.
- Test new strategies for driving customer value for Stores.
- Managing customer information to drive sales into the business and increase customer retention.
- Analyze customer feedback and develop programs effective for improved customer experience.
- Team Development & Vendor management.
- Gift Card Revenue Drive.
- Digital Campaign Planning| Implementation | Analysis | Result.
- Social media marketing.
- SOH Revenue Drive.
- Website: www.vmartretail.com
Customer Experience Manager
Lifestyle International Pvt Ltd
01.2021 - 11.2021
- Drive customer retention, and increase customer satisfaction through NPS.
- Map the customer journey and identify opportunities to proactively intervene.
- Test new strategies for driving customer value.
- Managing customer information to drive sales into the business and increase customer retention.
- Analyze customer feedback and develop programs effective for improved customer experience.
- Team Development & Vendor management.
- Gift Card Revenue Drive.
- Digital Campaign Planning| Implementation | Analysis | Result.
Head Marketing
Ratnadeep Retail Pvt Ltd.
06.2019 - 01.2021
- Company Overview: Website: http://ratnadeepretail.com
- Marketing Head for 'Ratnadeep Marketing verticals for the PAN India.
- Core Responsibility of planning, designing & execution of Marketing Campaigns, Implementing ATL & BTL activities.
- Vendor Management, Product Promotions, Packaging Campaign Launches, Promotional Events, Store Promotions.
- Budgeting, New store opening.
- Store Marketing Plan execution of brand plan according to the Marketing Calendar.
- Administering Planning execution of Counter signage, GSBs, neon signage, Wall LED panels, Merchandising In shop Branding etc.
- Developing strategies and managing marketing campaigns across print, Celebrity management, digital platform OOH and Social media platforms to ensure that products and services meet customers' expectations and to build the credibility of Brands.
- Managing Loyalty Programme Ratnadeep My Gain & to increase the brand presence in market.
- Website: http://ratnadeepretail.com
Manager Marketing - APTS
Arvind Lifestyle Brands Ltd.
08.2012 - 05.2019
- Company Overview: Website: http://arvindbrands.com
- Marketing Manager for 'Mega Mart', and 'Unlimited' business verticals for AP, Telangana, Kolkata, NOIDA region.
- Carrying out market research in order to keep up to date with customer trends, as well as aware about to predict future Trends.
- Core Responsibility of planning, designing & execution of Marketing Campaigns, Implementing ATL & BTL activities, Vendor Management, Product Promotions, Campaign Launches, Promotional Events, Budgeting, etc.
- Developing Brand Equity; execution of brand plan according to the Annual Marketing Calendar; initiating cross branding tie-up With MNCs & Arvind; administering execution of store signage & talkers, GSBs, neon signage, LEDs, etc.
- Managing merchandising & in-shop branding to increase the brand presence in market.
- Additional Responsibility taken for Kolkata, Noida, TN region.
- Analyzing the success of marketing campaigns and creating reports.
- Managing budgets and a team of junior assistants.
- Organizing events such as product launches, exhibitions and photo shoots.
- Website: http://arvindbrands.com
Senior Executive - Marketing
Tata Teleservices Ltd.
10.2006 - 09.2011
- Brand Visibility, in-shop branding, wall painting, flanges, GSBS & front lit boards installation for telecom products.
- Budgeting and forecasting; executed out of home (OOH) media plans, new product campaign and new town launch in Rural towns for maximum potential customers; coordination with Sales team to ensure expansion of outlets/subscribers.
- Organized press meetings, channel partner meets, retailer meets, employee communication meets, press ad, radio Campaigns, consumer offer promotions and events or contest for retail outlets expansion.
Executive - Client Servicing
Percept India Pvt Ltd.
11.2003 - 10.2006
- Involved in coordination with client for all the sales and marketing related work.
- Planning and executing OOH Media Campaigns by considering the client brief and budget.
- Organizing events as per client's requirements; arranging meeting with company for their upcoming events.
- Working closely with the creative and design team to initiate and execute E-mail and SMS marketing campaigns.
- Brainstorming with the creative and content team to crack OOH media communication strategies.
Education
Digital Certification - undefined
Google Digital Platform
Digital Marketing Certification - undefined
IIM Bangalore
Advanced Digital Marketing Diploma - undefined
Digital Nest
MBA - Marketing & Finance Management
Utkal University
B.A. - Economics
S.C.S College
Skills
- Product Promotion
- Campaign Implementation
- Brand communication
- Budget Management
- Strategic Planning
- Marketing strategy
- Social Media Marketing
- Teamwork and Collaboration
Certification
Reliance Telecom Ltd, Marketing, 3 Months, POI & POA implementation
Accomplishments
- Awarded with Star of the Month in 2007 for successful completion of retailer scheme and new town launch with highest number of activations on a single day.
- Won Employee of the Day (Spotlight Award) from 2008 to 2010 for more than 15 times for different innovative branding & quick execution.
- Contributed in executing puja offer campaign along with team members.
- Performance was widely appreciated and recognized as the 'Most Innovative Marketing Region' in India.
- Earned sales growth by initiating innovative marketing strategies; monitored company's brand marketing plans.
- Introduced new marketing techniques and repositioning plans for Megamart & Unlimited in 2012 & 2014.
- Bagged three awards/certificates of appreciation for taking three initiatives.
- NSO 10 stores in 3 months was the highest achievement and appreciation from management.
- Most systematic vendor management, effective budget management region across all regions.
Timeline
Vice President- Marketing
Khimji Jewellers Pvt Ltd
11.2024 - 04.2025
South Zone Head (Bengaluru)- Marketing
Vmart Retail Ltd.
03.2022 - 08.2023
Customer Experience Manager
Lifestyle International Pvt Ltd
01.2021 - 11.2021
Head Marketing
Ratnadeep Retail Pvt Ltd.
06.2019 - 01.2021
Manager Marketing - APTS
Arvind Lifestyle Brands Ltd.
08.2012 - 05.2019
Senior Executive - Marketing
Tata Teleservices Ltd.
10.2006 - 09.2011
Executive - Client Servicing
Percept India Pvt Ltd.
11.2003 - 10.2006
Digital Certification - undefined
Google Digital Platform
Digital Marketing Certification - undefined
IIM Bangalore
Advanced Digital Marketing Diploma - undefined
Digital Nest
MBA - Marketing & Finance Management
Utkal University
B.A. - Economics
S.C.S College
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