Rajat Lath
TORONTO
Summary
Sales Development Representative with strong experience in outbound prospecting, pipeline qualification, lead nurturing, and CRM-driven funnel management. Proven track record of exceeding quota, generating net new opportunities, and partnering with account executives to move prospects through the sales cycle. Adept at identifying prospect needs, conducting research, and building long-term relationships to support revenue goals. Seeking opportunities to contribute to a growth-oriented sales organization.
Overview
5
5
years of professional experience
Work History
Business Development Representative
Clio
Toronto
01.2024 - 10.2025
- Executed outbound prospecting motions including cold calls and email sequences to identify and qualify new customer opportunities.
- Achieved 110% of target quota in final quarter by converting qualified leads into meetings for sales executives.
- Managed self-sourced pipeline from initial outreach to qualification using Salesforce, Salesloft, and Google Workspace.
- Conducted research into prospect profiles and needs to align product value propositions and improve conversion rates.
- Provided weekly and monthly pipeline forecasts to sales management.
- Collaborated with sales and operations teams to maintain prospect handoffs and ensure continuity of communication.
- Organized team engagement initiatives for 12 BDRs, enhancing communication and performance culture.
Sales Specialist
Salesprocess.io
Toronto
09.2020 - 08.2021
- Generated over $100K in new product sales within four months by prospecting software companies across North America.
- Built 60+ new outbound opportunities monthly through structured cold outreach and LinkedIn Sales Navigator research.
- Qualified inbound and outbound leads, documented discovery criteria, and scheduled demos for sales leadership.
- Delivered product presentations to prospective clients and supported sales cycle acceleration through follow-ups.
- Used CRM and research tools to track funnel activity, analyze performance, and optimize outreach effectiveness.
Education
Mechanical Engineering Technician - Design (3701) - Mechanical Engineering Technician
Centennial College Of Applied Arts And Technology
Scarborough, ON04.2016
Skills
- Outbound Prospecting
- Lead Qualification
- CRM Funnel Management
- Pipeline Generation
- Cold Calling & Email Outreach
- Meeting Setting
- Sales Presentations
- Lead Nurturing
- B2B/B2C Prospecting
- Salesforce
- Research & Discovery
- Reporting & Forecasting
- Relationship-Building
Accomplishments
Top BDR of the quarter 2024,2025
Timeline
Business Development Representative
Clio
01.2024 - 10.2025
Sales Specialist
Salesprocess.io
09.2020 - 08.2021
Mechanical Engineering Technician - Design (3701) - Mechanical Engineering Technician
Centennial College Of Applied Arts And Technology