Tableau
Organized and dependable candidate successful at managing multiple priorities with a positive attitude. Willingness to take on added responsibilities to meet team goals.
Project 1: 1PD Utilization Dashboard
▪ Build complex automated query and applied business logic using SQL scripts.
▪ Transformed data to build quality dashboard in Tableau and helped Clients in understanding consumers buying behavior.
Project 2: Closed Looped Sales Insight
▪ Stitching together the log level data of media served, transaction level data of sales and audience pool using python, big query and Alteryx.
▪ Understanding the behavior of Buyers vs Non-Buyers for optimizing future media strategies .
▪ Markov model helped in increasing the sales of product
▪ Forecasting sales of top selling KC product using Time Series .
Project3: New Brand Marketing
▪ Monitoring brand quality using sentiment analysis .
▪ Concise content and making it more accessible to audience using NLP readability technique .
▪ Image marketing with new campaigns based on fine image features.
Project 1 : ETL Tool (Data Connect)
▪ NQAGT : Developed jobs in ETL tool for multiple clients helping in populating the employee plans data in database. Led key endeavors to ensure data accuracy and performed Sanity Testing on ad-hoc basis .
Project 2 : Implementing and ETL Testing: HMH, TFI Client
▪ Preloading (Base Structure): Performed Data Analysis by tuning complex SQL queries to handle and ensure data integrity for large datasets, creating reports for data discrepancy .
▪ ETL & Reconciliation : Performed Quality Testing as per client specified mapping using ETL method and created compare queries to confirm data accuracy , thus improving quality by 30%.
Project 3 : RYG Dashboard
▪ Transformed data to build quality dashboard in Tableau reflecting the trend of RYG calc data, helping with modelling the forecasting of the upcoming year data.
▪ Drew meaningful insights about the product performance and growth rate of the tool usage.
Project 4 : Company Resource Feedback
▪ Classification ML algorithm model based on Client feedback helped in understanding the Client satisfaction rate towards our company facilities.
▪ Analyzed and extracted the information from the Contracts and conducted detailed quality check .
▪ Used SQL queries to verify Revenue claims calculation and reported the accuracy of the profile.
▪ Communicated closely with clients about business requests and performed data quality control.
▪ Clients ( insurance companies like Cigna,UHG etc) interaction on weekly basis for issue resolution.
Advanced analytics
Tableau
Python
SQL
Alteryx
Google Cloud Platform
Machine Learning
NLP
Marketing Mix Modelling