Rajat Sharma

• Owned product strategy and roadmap for a MarTech Customer Audience Platform serving 1M+ users.

• Enhanced audience segmentation, personalization, lifecycle marketing, and omnichannel engagement across Email, SMS, WhatsApp, Push, In-App, and Web.

• Delivered product enhancements that improved campaign orchestration, audience intelligence, and marketer productivity.

• Led AI initiatives including AI workflows, prompt engineering, content generation, and marketing automation use cases.

• Utilized Google AI Studio, Lovable, Emergent, Stripo AI, Paperform, OptinMonster, and Brevo to accelerate experimentation and campaign optimization.

• Established product analytics, KPI frameworks, A/B testing, and experimentation programs to drive product decisions.

• Partnered with Engineering, Marketing, Analytics, Sales, and Customer Success teams to deliver scalable engagement solutions.

• Improved CTR by 18%, conversions by 15%, retention by 12%, feature adoption by 25%, and reduced campaign creation time by 40%.

• Delivered end-to-end product features in an Agile environment, from requirement gathering to production release.

• Translated business requirements into user stories, BRDs, and functional specifications for engineering execution.

• Collaborated with Engineering, Design, and QA teams to ensure on-time sprint delivery and high-quality releases.

• Owned backlog grooming and actively participated in sprint planning, reviews, and retrospectives.

• Conducted stakeholder workshops to define scope, align priorities, and finalize delivery timelines.

• Supported product launches by coordinating release readiness, dependencies, and cross-functional execution.

• Performed market research and competitive analysis to guide feature prioritization and product planning.

• Collected and analyzed user feedback post-release to improve usability, performance, and product experience.

• Delivered the first client-facing product demo, showcasing core platform capabilities and supporting early requirement validation.

• Gathered and analyzed business requirements from clients and stakeholders to define functional needs for the User Audience Platform.

• Translated business requirements into BRDs, user stories, functional specifications, and detailed documentation for engineering teams.

• Collaborated with Product, Engineering, and Design teams to define scope, clarify requirements, and support solution delivery.

• Contributed to UI/UX design discussions by creating wireframe suggestions, reviewing design flows, and ensuring alignment with business requirements.

• Performed QA validation for delivered features, identifying issues, logging defects, and ensuring alignment with expected business functionality.

• Conducted market research and competitive analysis to identify industry trends, benchmark features, and support product planning decisions.

• Supported Agile development processes including backlog management, sprint planning, sprint reviews, and retrospectives.

• Led initial client onboarding activities, ensuring smooth adoption and successful implementation of the platform for early customers.

• Assisted users during onboarding, resolved issues, and ensured effective usage of platform features.

• Collected and documented post-onboarding feedback to support product improvements and enhance user experience.