Summary
Overview
Work History
Education
Skills
Key Projects
Hobbies
Certification
Languages
Timeline
Generic

Rajat Singh

Chandigarh

Summary

SEO Analyst with a strong history of enhancing web traffic and boosting consumer engagement through strategic planning and execution. Skilled in transforming broad strategies into actionable plans, ensuring measurable results.

Overview

7
7
years of professional experience
1
1
Certification

Work History

SEO Analyst

JanBask Pvt Ltd
( Remote Work )
04.2024 - Current
  • Developed and implemented comprehensive SEO strategies for multiple clients, increasing organic traffic and keyword rankings by up to 40% within six months.
  • Conducted keyword research and competitive analysis to identify ranking opportunities by using SEMrush, Ahrefs, and Keyword Planner.
  • Performed technical audits using GSC and Screaming Frog, fixing crawl errors, and improving site health scores.
  • Monitored performance metrics using GA4, generating actionable reports for stakeholders.
  • Used Microsoft Clarity recordings to track the customer journey.
  • Reviewed existing content on the site to improve relevance for targeted keywords.
  • Enhanced visibility of multiple pages within AI search rankings
  • Competitor Analysis: Examines competitors' strategies and identifies areas where the business can gain a competitive advantage.
  • Worked on various platforms, including code-based websites and CMSs like WordPress, WIX, and Squarespace.
  • Schema implementations on websites.
  • Configuring WordPress websites: setup on hosting servers, configuration on SMTP.
  • ORM Strategies.
  • Planned and executed email marketing campaigns, including creating targeted email lists, designing newsletters, and tracking open rates to support SEO, and lead generation efforts.

SEO Executive

Medclap Pvt Ltd
Mohali - (On-site)
11.2021 - 03.2024
  • Performed on-page optimizations such as meta tags, page titles, and internal linking to maximize SEO performance for the website to ensure it adheres to SEO best practices.
  • Created link building campaigns utilizing techniques such as blog outreach and guest posting.
  • Contributed to off-page optimization activities, such as link building.
  • Created and maintained local SEO strategies to improve visibility in local search results.
  • Working with respect to SEO trends and algorithm updates.
  • Publishing blogs on WordPress, I worked on the DIVI theme and Elementor for designing landing pages.

Department Sales executive

Future Group
Zirakpur, Mohali
02.2018 - 09.2021
  • Department Sales - Achieving planned targets.
  • Inventory Management: Store Shrinkage Control.
  • Visual Merchandising and Layout Planning.
  • Conducting Marketing Activities.

Education

MBA - Marketing

Quest Group of Institutions
Mohali
01-2018

Bachelor of Pharmacy -

Chandigarh Group of Colleges
01-2015

Science

Government Model Senior Sec School
Chandigarh
01-2010

High School Diploma -

Manav Mangal High School
Chandigarh
01-2008

Skills

  • Content auditing, keyword research, and optimization
  • On-page optimization
  • Off-page optimization
  • Technical SEO
  • Local SEO
  • Online reputation management strategies (ORM)
  • Prepared website content funnels, site structure, and URL plans for optimal SEO and user experience
  • Client communication: calls with clients and a brief report to them about project performance
  • Audited various websites and reports sharing
  • Performance monitoring
  • Email marketing

Key Projects

  • www.joepluta.net - (Executed full SEO for client website)
  • www.janbaskdigitaldesign.com - executed full SEO for in-house website
  • www.mymmjdoctor.com - (Executed full SEO for in-house website)
  • Provided assistance to the client on www.vividaphotography.london, integrated payment gateways STRIPE - NATWEST Bank, and configured secure transaction systems for client websites, also made changes in website structure, and fixed GSC issues

Hobbies

  • Staying updated on the latest SEO trends and algorithm updates through online research to excel in projects and my professional role
  • Relaxing with music
  • Exploring local places and new destinations

Certification

  • Digital Marketing Certification from DMCI

Languages

  • Englsih
  • Hindi
  • Punjabi

Timeline

SEO Analyst

JanBask Pvt Ltd
04.2024 - Current

SEO Executive

Medclap Pvt Ltd
11.2021 - 03.2024

Department Sales executive

Future Group
02.2018 - 09.2021

MBA - Marketing

Quest Group of Institutions

Bachelor of Pharmacy -

Chandigarh Group of Colleges

Science

Government Model Senior Sec School

High School Diploma -

Manav Mangal High School

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