RAJAT TIWARI
Lucknow
Summary
Over 7 years of experience in pharmaceutical sales, achieving consistent sales targets with a year-to-date performance of 100%. Proven ability to develop strategic plans that drive organizational growth and foster long-term customer relationships. Recognized for excellence with multiple awards, including the 'Star Award' and 'Brand Recognition' Awards. Holds an MBA in Marketing & Human Resource, demonstrating a commitment to professional development and industry expertise.
Overview
8
8
years of professional experience
1
1
Certification
Work History
Sales Executive
Sun Pharmaceutical Industries Ltd.
05.2019 - 12.2025
- Achieved monthly and quarterly sales targets by promoting key brands to doctors, hospitals, and retail pharmacies.
- Conducted scientific detailing and delivered impactful product presentations to increase prescription demand.
- Built and maintained strong relationships with physicians, pharmacists, and key opinion leaders (KOLs).
- Planned and executed daily field visits ensuring optimal doctor coverage and territory penetration.
- Coordinated with distributors/stockiest to ensure stock availability, timely order processing, and proper supply chain flow.
- Tracked competitor activities, schemes, and new launches to identify opportunities for brand growth.
- Successfully launched Bilastine in the territory by generating early awareness, educating doctors, and driving rapid prescription initiation for allergy and urticaria indications.
- Led the market introduction of Tedizolid, conducting clinical discussions with physicians on its antibacterial advantages, resulting in strong early adoption.
- Conducted targeted scientific detailing, highlighting key clinical benefits, safety profile, and differentiation from existing molecules.
- Ensured smooth field execution during launch by coordinating with marketing and distribution teams for product availability and visibility.
- Achieved strong initial market penetration for Bilastine and Tedizolid through focused doctor segmentation, sampling, and consistent follow-up.
- Built a sustainable prescriber base for newly launched molecules by converting early adopters into regular supporters.
- Recognized with multiple awards: All India Top 10 Rank – Aldosmin for outstanding brand performance in FY 2022–2023 and FY 2023–2024, demonstrating consistent leadership in prescription generation and sales growth.
- Two 'Star Award' for remarkable sales performance.
- 'Brand Certificate' for excellent sales performance.
- Qualified for 'Career Progression Program (CPP)' through sustained performance.
Therapy Business Manager
Cipla Ltd.
11.2018 - 04.2019
- Managed both institutional and trade segments of the acute portfolio, achieving consistent YTD sales above 100%.
- Developed high-impact marketing strategies that boosted brand visibility and sales penetration in competitive markets.
- Offered hands on assistance to core customers, assessing needs, and maintaining current knowledge of consumer preferences.
Territory Manager
Rapross Pharmaceuticals (P) Ltd.
11.2017 - 10.2018
- Boosted revenue through effective sales strategies, managing the sales process from lead generation to closure.
- Successfully penetrated competitive markets, identifying opportunities and positioning Rapross portfolio effectively.
- Supported product launches and educational initiatives, driving awareness and adoption among healthcare professionals.
Education
MBA - Marketing & HR
SR Group of Institutions
Lucknow01.2017
Bachelor of Commerce - Accounting
Kalicharan P.G college
Lucknow01.2015
Intermediate -
Lucknow City College
Lucknow01.2012
High School -
Lucknow City College
Lucknow2010
Skills
Strategic Sales Management
Awards
- All India Top 10 Rank, Aldosmin for outstanding brand performance in FY 2022–2023 and FY 2023–2024, demonstrating consistent leadership in prescription generation and sales growth.
- Star Award, Two 'Star Award' for remarkable sales performance.
- Brand Certificate, For excellent sales performance.
- Career Progression Program (CPP), Qualified through sustained performance.
Hobbies and interests
- Exploring new places & cultures.
- Photography
- Reading
Languages
English
Advanced
C1
Hindi
Advanced
C1
Certification
- Summer internship in Hindustan Times on project of "Marketing Launch of Fever FM".
- Certification in project management.
- Certified in basic computer operations, CCC by NIELIT.
Timeline
Sales Executive
Sun Pharmaceutical Industries Ltd.
05.2019 - 12.2025
Therapy Business Manager
Cipla Ltd.
11.2018 - 04.2019
Territory Manager
Rapross Pharmaceuticals (P) Ltd.
11.2017 - 10.2018
MBA - Marketing & HR
SR Group of Institutions
Bachelor of Commerce - Accounting
Kalicharan P.G college
Intermediate -
Lucknow City College
High School -
Lucknow City College